The Cluetrain Manifesto PDF Download

Author: Rick Levine
Publisher:
ISBN:
Category :
Languages : en
Pages : 298

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Author: Rick Levine
Publisher: Basic Books
ISBN: 0465004148
Category : Business & Economics
Languages : en
Pages : 322

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The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

Author: Whitney Phillips
Publisher: MIT Press
ISBN: 0262539918
Category : Social Science
Languages : en
Pages : 281

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How to understand a media environment in crisis, and how to make things better by approaching information ecologically. Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

Author: Malka Older
Publisher: Tor Books
ISBN: 0765385147
Category : Fiction
Languages : en
Pages : 382

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Read Infomocracy, the first book in Campbell Award finalist Malka Older's groundbreaking cyberpunk political thriller series The Centenal Cycle, a finalist for the Hugo Award for Best Series, and the novel NPR called "Kinetic and gripping." • A Locus Award Finalist for Best First Novel • The book The Huffington Post called "one of the greatest literary debuts in recent history" • One of Kirkus' "Best Fiction of 2016" • One of The Washington Post's "Best Science Fiction and Fantasy of 2016" • One of Book Riot's "Best Books of 2016 So Far" It's been twenty years and two election cycles since Information, a powerful search engine monopoly, pioneered the switch from warring nation-states to global micro-democracy. The corporate coalition party Heritage has won the last two elections. With another election on the horizon, the Supermajority is in tight contention, and everything's on the line. With power comes corruption. For Ken, this is his chance to do right by the idealistic Policy1st party and get a steady job in the big leagues. For Domaine, the election represents another staging ground in his ongoing struggle against the pax democratica. For Mishima, a dangerous Information operative, the whole situation is a puzzle: how do you keep the wheels running on the biggest political experiment of all time, when so many have so much to gain? Infomocracy is Malka Older's debut novel. THE CENTENAL CYCLE Book 1: Infomocracy Book 2: Null States Book 3: State Tectonics PRAISE FOR INFOMOCRACY “A fast-paced, post-cyberpunk political thriller... If you always wanted to put The West Wing in a particle accelerator with Snow Crash to see what would happen, read this book.” —Max Gladstone, author of Last First Snow "Smart, ambitious, bursting with provocative extrapolations, Infomocracy is the big-data-big-ideas-techno-analytical-microdemoglobal-post-everything political thriller we've been waiting for." —Ken Liu, author of The Grace of Kings "In the mid-21st century, your biggest threat isn’t Artificial Intelligence—it’s other people. Yet the passionate, partisan, political and ultimately fallible men and women fighting for their beliefs are also Infomocracy’s greatest hope. An inspiring book about what we frail humans could still achieve, if we learn to work together." —Karl Schroeder, author of Lockstep and the Virga saga At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Author: Tom DeMarco
Publisher: Crown Currency
ISBN: 0767907698
Category : Business & Economics
Languages : en
Pages : 256

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If your company’s goal is to become fast, responsive, and agile, more efficiency is not the answer--you need more slack. Why is it that today’s superefficient organizations are ailing? Tom DeMarco, a leading management consultant to both Fortune 500 and up-and-coming companies, reveals a counterintuitive principle that explains why efficiency efforts can slow a company down. That principle is the value of slack, the degree of freedom in a company that allows it to change. Implementing slack could be as simple as adding an assistant to a department and letting high-priced talent spend less time at the photocopier and more time making key decisions, or it could mean designing workloads that allow people room to think, innovate, and reinvent themselves. It means embracing risk, eliminating fear, and knowing when to go slow. Slack allows for change, fosters creativity, promotes quality, and, above all, produces growth. With an approach that works for new- and old-economy companies alike, this revolutionary handbook debunks commonly held assumptions about real-world management, and gives you and your company a brand-new model for achieving and maintaining true effectiveness.

Author: David Weinberger
Publisher: Harvard Business Press
ISBN: 1633693961
Category : Business & Economics
Languages : en
Pages : 152

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Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.

Author: Doc Searls
Publisher: Harvard Business Press
ISBN: 1422158527
Category : Business & Economics
Languages : en
Pages : 318

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Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.

Author: David Weinberger
Publisher: Basic Books
ISBN: 0465038727
Category : Technology & Engineering
Languages : en
Pages : 258

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"If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, Forbes With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions. In Too Big to Know, David Weinberger explains that, rather than a systemic collapse, the Internet era represents a fundamental change in the methods we have for understanding the world around us. With examples from history, politics, business, philosophy, and science, Too Big to Know describes how the very foundations of knowledge have been overturned, and what this revolution means for our future.

Author: Alexander Dawson
Publisher: John Wiley & Sons
ISBN: 111995066X
Category : Computers
Languages : en
Pages : 491

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Best practices for flexible design that meet common challenges The web is constantly changing and evolving with an increased range of devices, browsers, and standards that need to be considered in design. Web designers know they must stay sharp in order to keep up with the rapid pace of technology change. This much-needed book teaches the art of flexible and adaptable design that can work easily with new devices, technologies, and standards. You'll quickly discover how this resource stands out from the crowd as it provides you with a roadmap for ensuring that your designs are stable and flexible enough to handle whatever technology changes are coming in the future. Takes you on a journey of discovery as you learn how to prepare yourself for undefined changes in the dynamic environment of web design Shares straightforward tips for adopting a forward-thinking approach to the subject of web evolution Uncovers the essential skills you need in order to survive the future of the web Using the fundamental skills and processes laid out in this roadmap, you'll be able to boost your stability and flexibility while coding with confidence.

Author: Regis Mckenna
Publisher: Basic Books
ISBN: 9780201622409
Category : Business & Economics
Languages : en
Pages : 260

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.