Author: Vinnie Fisher
Publisher: Authority Media Group
ISBN: 9780990995531
Category : Business & Economics
Languages : en
Pages : 174
Book Description
Are you stuck at a certain level in growing a business? Many entrepreneurs, CEOs, business owners and leaders struggle with the proper growth and scaling strategies for of a company. A business is usually held back from scaling because of a few critical areas in the company. Hiring practices are inconsistent No formal online business accounting Team building and training is lacking Team got away from a clear and simple marketing message No formal process for training or system for management What we have learned is that all of this starts with the proper mindset of the CEO and entrepreneur. He or she got off mission, if there was even one in the first place. So many small and medium sized businesses today struggle with growing and scaling because the company doesn't have a good team or team building strategy and the CEO is running blind on the real numbers of the business. The good news: There is a solution! It starts with you the leader of the company. If your mindset is focused on being the complete leader of a company that has other people in control of the core areas and not only you, then your company will break through to its next level of growth. In the CEO's Mindset, you will discover the secrets to breaking through and learning how to be in charge without having to be in control of every core area of your company. You will learn what the core areas are and how to create a simple, focused plan with real practical how to steps on implementing this plan into your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, purposeful growth, and more enjoyment. Successful companies throughout the world are applying the tactics of the CEO's Mindset every day to run profitable, frustration-free businesses that are NOT stuck--and you can too. Take the journey today and start with getting your mindset focused on being the complete leader in chapter one. The CEO's Mindset is so important; it is the name of the book. Then the book transitions to simply the most important aspect of scaling a company - TEAM! If you can only focus on one core area of your company then your specific hiring practice and team training investments will pay off. We have all of that for you! The next most important core areas to truly growing and scaling your company is the real numbers of the company. Are you tired of not knowing where your money is going? Well, the successful companies have a proper online business accounting system in place. The CEO's Mindset will give you the step-by-step guide to setting up this department along with the guidance you need to do these in all of the core areas of your company. There is no longer a good reason why the entrepreneur and leader of the company cannot be the complete leader, The Total CEO. Dive in today and discover how you can be in charge without being in control or ignoring core areas of your company and finally break through to your next level!
The CEO's Mindset
Author: Vinnie Fisher
Publisher: Authority Media Group
ISBN: 9780990995531
Category : Business & Economics
Languages : en
Pages : 174
Book Description
Are you stuck at a certain level in growing a business? Many entrepreneurs, CEOs, business owners and leaders struggle with the proper growth and scaling strategies for of a company. A business is usually held back from scaling because of a few critical areas in the company. Hiring practices are inconsistent No formal online business accounting Team building and training is lacking Team got away from a clear and simple marketing message No formal process for training or system for management What we have learned is that all of this starts with the proper mindset of the CEO and entrepreneur. He or she got off mission, if there was even one in the first place. So many small and medium sized businesses today struggle with growing and scaling because the company doesn't have a good team or team building strategy and the CEO is running blind on the real numbers of the business. The good news: There is a solution! It starts with you the leader of the company. If your mindset is focused on being the complete leader of a company that has other people in control of the core areas and not only you, then your company will break through to its next level of growth. In the CEO's Mindset, you will discover the secrets to breaking through and learning how to be in charge without having to be in control of every core area of your company. You will learn what the core areas are and how to create a simple, focused plan with real practical how to steps on implementing this plan into your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, purposeful growth, and more enjoyment. Successful companies throughout the world are applying the tactics of the CEO's Mindset every day to run profitable, frustration-free businesses that are NOT stuck--and you can too. Take the journey today and start with getting your mindset focused on being the complete leader in chapter one. The CEO's Mindset is so important; it is the name of the book. Then the book transitions to simply the most important aspect of scaling a company - TEAM! If you can only focus on one core area of your company then your specific hiring practice and team training investments will pay off. We have all of that for you! The next most important core areas to truly growing and scaling your company is the real numbers of the company. Are you tired of not knowing where your money is going? Well, the successful companies have a proper online business accounting system in place. The CEO's Mindset will give you the step-by-step guide to setting up this department along with the guidance you need to do these in all of the core areas of your company. There is no longer a good reason why the entrepreneur and leader of the company cannot be the complete leader, The Total CEO. Dive in today and discover how you can be in charge without being in control or ignoring core areas of your company and finally break through to your next level!
Publisher: Authority Media Group
ISBN: 9780990995531
Category : Business & Economics
Languages : en
Pages : 174
Book Description
Are you stuck at a certain level in growing a business? Many entrepreneurs, CEOs, business owners and leaders struggle with the proper growth and scaling strategies for of a company. A business is usually held back from scaling because of a few critical areas in the company. Hiring practices are inconsistent No formal online business accounting Team building and training is lacking Team got away from a clear and simple marketing message No formal process for training or system for management What we have learned is that all of this starts with the proper mindset of the CEO and entrepreneur. He or she got off mission, if there was even one in the first place. So many small and medium sized businesses today struggle with growing and scaling because the company doesn't have a good team or team building strategy and the CEO is running blind on the real numbers of the business. The good news: There is a solution! It starts with you the leader of the company. If your mindset is focused on being the complete leader of a company that has other people in control of the core areas and not only you, then your company will break through to its next level of growth. In the CEO's Mindset, you will discover the secrets to breaking through and learning how to be in charge without having to be in control of every core area of your company. You will learn what the core areas are and how to create a simple, focused plan with real practical how to steps on implementing this plan into your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, purposeful growth, and more enjoyment. Successful companies throughout the world are applying the tactics of the CEO's Mindset every day to run profitable, frustration-free businesses that are NOT stuck--and you can too. Take the journey today and start with getting your mindset focused on being the complete leader in chapter one. The CEO's Mindset is so important; it is the name of the book. Then the book transitions to simply the most important aspect of scaling a company - TEAM! If you can only focus on one core area of your company then your specific hiring practice and team training investments will pay off. We have all of that for you! The next most important core areas to truly growing and scaling your company is the real numbers of the company. Are you tired of not knowing where your money is going? Well, the successful companies have a proper online business accounting system in place. The CEO's Mindset will give you the step-by-step guide to setting up this department along with the guidance you need to do these in all of the core areas of your company. There is no longer a good reason why the entrepreneur and leader of the company cannot be the complete leader, The Total CEO. Dive in today and discover how you can be in charge without being in control or ignoring core areas of your company and finally break through to your next level!
CEO Excellence
Author: Carolyn Dewar
Publisher: Simon and Schuster
ISBN: 1982179678
Category : Business & Economics
Languages : en
Pages : 384
Book Description
"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--
Publisher: Simon and Schuster
ISBN: 1982179678
Category : Business & Economics
Languages : en
Pages : 384
Book Description
"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--
Understanding Startup Ceos
Author: Slagen
Publisher: Vicara Books
ISBN: 9781646870127
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Do you ever wonder what goes on in the mind of a startup CEO? What are they thinking? What motivates them? How can I be successful working for one? These are all common questions that if go unanswered make it seem like start-up CEOs are impossible to understand. Start-up CEOs are some of the most unique people you'll ever meet and require a specific relational approach, but don't worry there's hope, and having a true understanding of their mindset is the answer. Dan Slagen, three time start-up executive shares how-to tips and secrets based on years of experience working directly for, advising, and having countless exchanges with start-up CEOs from early stage to IPO. Whether you report directly to your startup's CEO on the executive team or not, want to better understand startup CEOs in general, or you are a start-up CEO and want to gain a better perspective on your employees thought process, this book is for you."
Publisher: Vicara Books
ISBN: 9781646870127
Category : Business & Economics
Languages : en
Pages : 250
Book Description
Do you ever wonder what goes on in the mind of a startup CEO? What are they thinking? What motivates them? How can I be successful working for one? These are all common questions that if go unanswered make it seem like start-up CEOs are impossible to understand. Start-up CEOs are some of the most unique people you'll ever meet and require a specific relational approach, but don't worry there's hope, and having a true understanding of their mindset is the answer. Dan Slagen, three time start-up executive shares how-to tips and secrets based on years of experience working directly for, advising, and having countless exchanges with start-up CEOs from early stage to IPO. Whether you report directly to your startup's CEO on the executive team or not, want to better understand startup CEOs in general, or you are a start-up CEO and want to gain a better perspective on your employees thought process, this book is for you."
The Future Leader
Author: Jacob Morgan
Publisher: John Wiley & Sons
ISBN: 1119518377
Category : Business & Economics
Languages : en
Pages : 75
Book Description
WINNER OF CMI MANAGEMENT BOOK OF THE YEAR 2021 Are you a future-ready leader? Based on exclusive interviews with over 140 of the world's top CEOs and a survey of nearly 14,000 people. Do you have the right mindsets and skills to be able to lead effectively in the next ten years and beyond? Most individuals and organizations don’t even know what leadership will look like in the future. Until now. There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won’t work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now? To answer these questions, Jacob interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! Brands, Saint-Gobain, Dominos, Philip Morris International, and over a hundred others. Jacob also partnered with Linkedin to survey almost 14,000 of their members around the globe to see how CEO insights align with employee perspectives The majority of the world's top business leaders that Jacob interviewed believe that while some core aspects of leadership will remain the same, such as creating a vision and executing on strategy, leaders of the future will need a new arsenal of skills and mindsets to succeed. What emerged from all of this research is the most accurate groundbreaking book on the future of leadership, which shares exclusive insights from the world's top CEOs and never before seen research. After reading it, you will: Learn the greatest trends impacting the future of leadership and their implications Understand the top skills and mindsets that leaders of the future will need to possess and how to learn them Change your perception of who a leader is and what leadership means Tackle the greatest challenges that leaders of the future will face See the gap that exists between what CEOs identified versus what employees are actually experiencing Become a future-ready leader This is the book that you, your team, and your organization must read in order to lead in the future of work.
Publisher: John Wiley & Sons
ISBN: 1119518377
Category : Business & Economics
Languages : en
Pages : 75
Book Description
WINNER OF CMI MANAGEMENT BOOK OF THE YEAR 2021 Are you a future-ready leader? Based on exclusive interviews with over 140 of the world's top CEOs and a survey of nearly 14,000 people. Do you have the right mindsets and skills to be able to lead effectively in the next ten years and beyond? Most individuals and organizations don’t even know what leadership will look like in the future. Until now. There has been a lot written about leadership for the present day, but the world is changing quickly. What worked in the past won’t work in the future. We need to know how to prepare leaders who can successfully navigate and guide us through the next decade and beyond. How is leadership changing, and why? How ready are leaders today for these changes? What should leaders do now? To answer these questions, Jacob interviewed over 140 CEOs from companies like Unilever, Mastercard, Best Buy, Oracle, Verizon, Kaiser, KPMG, Intercontinental Hotels Group, Yum! Brands, Saint-Gobain, Dominos, Philip Morris International, and over a hundred others. Jacob also partnered with Linkedin to survey almost 14,000 of their members around the globe to see how CEO insights align with employee perspectives The majority of the world's top business leaders that Jacob interviewed believe that while some core aspects of leadership will remain the same, such as creating a vision and executing on strategy, leaders of the future will need a new arsenal of skills and mindsets to succeed. What emerged from all of this research is the most accurate groundbreaking book on the future of leadership, which shares exclusive insights from the world's top CEOs and never before seen research. After reading it, you will: Learn the greatest trends impacting the future of leadership and their implications Understand the top skills and mindsets that leaders of the future will need to possess and how to learn them Change your perception of who a leader is and what leadership means Tackle the greatest challenges that leaders of the future will face See the gap that exists between what CEOs identified versus what employees are actually experiencing Become a future-ready leader This is the book that you, your team, and your organization must read in order to lead in the future of work.
Dear CEO
Author: Thinkers50 Limited
Publisher: Bloomsbury Publishing
ISBN: 1472950690
Category : Business & Economics
Languages : en
Pages : 241
Book Description
50 letters from high-profile business leaders and thinkers to their CEO offering advice, insight and guidance. This collection of specially-commissioned letters offers clear, calming and concise advice from across the spectrum of current leadership thinking. Written by respected business thinkers around the world, these 50 letters provide guidance, wisdom and personal insight into the particular challenges facing the business world today and anyone in a senior position. Contributors include high-profile names such as Tom Peters, who stresses the importance of focussing on the people within an organization; Liz Mellon, who writes to her CEO about gender equality in the workplace; Chris Zook, explaining how a change of mentality can lead to exponential growth; and Linda Brimm, who discusses managing global cosmopolitans and a modern workforce. Dear CEO also features a foreword by Zhang Ruimin, Chairman and CEO of Haier Group.
Publisher: Bloomsbury Publishing
ISBN: 1472950690
Category : Business & Economics
Languages : en
Pages : 241
Book Description
50 letters from high-profile business leaders and thinkers to their CEO offering advice, insight and guidance. This collection of specially-commissioned letters offers clear, calming and concise advice from across the spectrum of current leadership thinking. Written by respected business thinkers around the world, these 50 letters provide guidance, wisdom and personal insight into the particular challenges facing the business world today and anyone in a senior position. Contributors include high-profile names such as Tom Peters, who stresses the importance of focussing on the people within an organization; Liz Mellon, who writes to her CEO about gender equality in the workplace; Chris Zook, explaining how a change of mentality can lead to exponential growth; and Linda Brimm, who discusses managing global cosmopolitans and a modern workforce. Dear CEO also features a foreword by Zhang Ruimin, Chairman and CEO of Haier Group.
The CEO Test
Author: Adam Bryant
Publisher: Harvard Business Press
ISBN: 1633699528
Category : Business & Economics
Languages : en
Pages : 157
Book Description
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.
Publisher: Harvard Business Press
ISBN: 1633699528
Category : Business & Economics
Languages : en
Pages : 157
Book Description
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.
The Founder's Mentality
Author: Chris Zook
Publisher: Harvard Business Review Press
ISBN: 1633691179
Category : Business & Economics
Languages : en
Pages : 223
Book Description
A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.
Publisher: Harvard Business Review Press
ISBN: 1633691179
Category : Business & Economics
Languages : en
Pages : 223
Book Description
A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.
The Outsiders
Author: William Thorndike
Publisher: Harvard Business Press
ISBN: 1422162672
Category : Business & Economics
Languages : en
Pages : 274
Book Description
It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.
Publisher: Harvard Business Press
ISBN: 1422162672
Category : Business & Economics
Languages : en
Pages : 274
Book Description
It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.
Sales in a New York Minute
Author: Jennifer Gluckow
Publisher: Sound Wisdom
ISBN: 0996207732
Category : Business & Economics
Languages : en
Pages : 367
Book Description
You’ve heard the term “…in a New York minute,” and you have your own ideas of what it means. Jennifer Gluckow defines it as “fast, clear, direct, and successful.” That’s the way of New York, and it’s the way sales are made (or lost) in New York City, and everywhere else on the planet. Jennifer Gluckow’s concepts and strategies for selling follow the timeless New York City line, “If you can make it there you can make it anywhere,” transitioned to, “If you can make the sale there, you can make the sale anywhere.” 212 is a sales nuance – it’s the boiling point, the tipping point, and the emotional point. It’s the NYC area code, and it’s the number of mastery ideas and strategies in Jennifer’s book that will bring salespeople success. Whether you’re a sales newbie or a sales master, Jennifer’s 212 New York minutes will bring your sales and your customers to the buying point. From attracting customers online and face-to-face, to helping secure lifelong relationships, referrals and reorders, by building trust over time, minute by minute; to ensuring profitable sales and customer loyalty, you will learn 212 strategies that when put into practice, will make your sales and success soar. Jennifer Gluckow has mastered what it takes to “make it” in New York, and her book, Sales in a New York Minute, will teach you how to make sales anywhere. Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. She grew up in a successful book manufacturing family business run by her parents. Their dinner table conversations were a MBA real-world business education years before she graduated from the Olin School of Business at Washington University in St. Louis. Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money, and her mission is to teach you how to make it anywhere.
Publisher: Sound Wisdom
ISBN: 0996207732
Category : Business & Economics
Languages : en
Pages : 367
Book Description
You’ve heard the term “…in a New York minute,” and you have your own ideas of what it means. Jennifer Gluckow defines it as “fast, clear, direct, and successful.” That’s the way of New York, and it’s the way sales are made (or lost) in New York City, and everywhere else on the planet. Jennifer Gluckow’s concepts and strategies for selling follow the timeless New York City line, “If you can make it there you can make it anywhere,” transitioned to, “If you can make the sale there, you can make the sale anywhere.” 212 is a sales nuance – it’s the boiling point, the tipping point, and the emotional point. It’s the NYC area code, and it’s the number of mastery ideas and strategies in Jennifer’s book that will bring salespeople success. Whether you’re a sales newbie or a sales master, Jennifer’s 212 New York minutes will bring your sales and your customers to the buying point. From attracting customers online and face-to-face, to helping secure lifelong relationships, referrals and reorders, by building trust over time, minute by minute; to ensuring profitable sales and customer loyalty, you will learn 212 strategies that when put into practice, will make your sales and success soar. Jennifer Gluckow has mastered what it takes to “make it” in New York, and her book, Sales in a New York Minute, will teach you how to make sales anywhere. Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. She grew up in a successful book manufacturing family business run by her parents. Their dinner table conversations were a MBA real-world business education years before she graduated from the Olin School of Business at Washington University in St. Louis. Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money, and her mission is to teach you how to make it anywhere.
The Social CEO
Author: Damian Corbet
Publisher: Bloomsbury Publishing
ISBN: 1472967259
Category : Business & Economics
Languages : en
Pages : 216
Book Description
A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
Publisher: Bloomsbury Publishing
ISBN: 1472967259
Category : Business & Economics
Languages : en
Pages : 216
Book Description
A collection of expert insights on how and why CEOs need to get social for business success. There remains a huge gulf in understanding by many leaders of the Social Age – in which everyone, all round the world, can comment on anything and everything. Despite this mass revolution, it is the people at the top of organizations who have been slowest to understand and adapt to it. While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive. The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image. Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.