Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Care Bears' Garden PDF full book. Access full book title The Care Bears' Garden by Della Maison. Download full books in PDF and EPUB format.
Author: Stephen Kline Publisher: Verso ISBN: 9781859840597 Category : Business & Economics Languages : en Pages : 430
Book Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Author: Della Maison
Author: Della Maison
Author: Stephen Kline
Author: Sonia Sander
Author: 
Author: Eleanor Hudson
Author: Neltje Blanchan
Author: Peggy Kahn
Author: Mrs. Nellie Blanchan (De Graff) Doubleday
Author: 
Author: Neltje Blanchan