The Business of Portrait Photography PDF Download

Author: Tom McDonald
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This manual on taking portrait photographs aims to provide all the tools,echniques and tactics to open a successful portrait studio or make a currenttudio all the more profitable. Professional portrait photographer TomcDonald discusses the business strategies and provides photographic tips forurviving and thriving in this competitive field. There is advice on:electing equipment; constructing a camera room; planning a promotionampaign; taking bridal and children's portraits; designing a price list;erving clients; creating vignettes; and more.;This edition is revised andpdated to include information on digital photography and its impact on theortrait business. It also contains the photographs and real-life caseistories of 30 well-known portrait photographers.

Author: Steve Sint
Publisher: Sterling Publishing Company, Inc.
ISBN: 9781600593352
Category : Computers
Languages : en
Pages : 224

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Book Description
Most amateurs dream of taking professional-quality portraits; Steve Sint can show them how. After shooting over a million portraits, he has a wealth of knowledge to share, on everything from the basics of good composition to the fine details of advanced lighting techniques. Sint simply delivers a complete course in digital portrait photography: he discusses set-ups and backdrops; the most flattering ways to pose both individuals and groups; tips on making the sessions fun and comfortable for everyone; and insider info on using electronic flash, both indoors and out. For those hoping to go pro, an entire chapter offers all the nuts and bolts information needed to turn your passion into a career!

Author: Brian Smith
Publisher: New Riders
ISBN: 0132867729
Category : Photography
Languages : en
Pages : 769

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Book Description
In this sexy, bold book, Pulitzer-Prize winning photographer Brian Smith tells the stories behind the photos and lessons learned in 30 years of photographing celebrities and people from all walks of life. Smith’s long list of famous and infamous subjects includes pro basketball players Dwayne Wade and Shaquille O’Neal; billionaires Bill Gates, Richard Branson, and Donald Trump; tennis stars Serena and Venus Williams; actors Anne Hathaway, Antonio Banderas, Christopher Walken, Taye Diggs, Jane Krakowski, and William H. Macy; and many more. You’ll get the inside scoop on what goes on at a celebrity photo shoot in this gorgeous guide to making professional portraits. Smith has mastered how to make a meaningful portrait on a magazine’s budget and on a celebrity’s schedule, which can sometimes be 15 minutes or less. Smith reveals his tips on connecting with people, finding the perfect location, telling a great story through portraiture, getting the ideal pose, capturing emotion and gestures, arranging unique group shots, and lighting the scene just right. You might not be photographing the rich and famous, but after reading Smith’s tell-all guide, you’ll know how to give everyone who makes their way in front of your camera the star treatment.

Author: P. Wilkinson
Publisher: Mastering
ISBN: 9781781450857
Category : Portrait photography
Languages : en
Pages : 0

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Book Description
Photographic portraits should not be the formal, corporate-style poses of yesteryear, which reveal nothing of the subject's emotion, personality or mood - so believe Sarah Plater and Paul Wilkindon. Theirs is a modern, fresh and vibrant approach that aims to capture a moment in the lifestyle of the person or persons in the picture. This authoritative guide contains clear, concise and jargon-busting text that discusses the essential technical aspects of photography from choosing a camera and equipment to an appreciation of exposure, aperture, metering, shutter speed, depth of field and white balance settings, in addition to how natural light, colour and movement affect a photograph. A guide to posing helps to ensure dynamic and arresting images

Author: Jeff Smith
Publisher: Amherst Media
ISBN: 1608952010
Category : Photography
Languages : en
Pages : 293

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Book Description
With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.

Author: Jeff Smith
Publisher: Amherst Media
ISBN: 160895871X
Category : Photography
Languages : en
Pages : 129

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Book Description
Portrait photographers agree that one of the most important yet shrouded aspects of running a successful business is accurately pricing your products for profit. Some charge too little, then scramble to photograph and edit photos for throngs of clients, only to become overwhelmed and burn out. Others price too low initially, just to get people in the door, but soon mark up their prices and lose clients to new photographers who charge rock-bottom prices. There are still others who price themselves out of the game right out of the gate. Jeff Smith, owner of two thriving portrait studios teaches you how to tackle one of photography’s most vexing problems—working out a pricing structure that allows you to cover your costs and clear a profit that you can live comfortably with. Smith begins by showing you methods that he—and countless other pros—have used in a misguided attempt to reap a great cash flow, helping you avoid time-and-revenue-burning missteps. Next, he walks you through the process of figuring out where your money goes—How much should you shell out for new equipment? What falls into the category of “overhead?” How much do you need to pay your staff and yourself?—and then moves on to show ways to cut costs, price individual prints and packages, maintain your desired business volume, retain existing clients, and delegate tasks in order to work smartly toward profitability—all while enjoying your work and achieving professional and creative satisfaction.

Author: Andre Amyot
Publisher: Amherst Media, Inc
ISBN: 9781584281078
Category : Photography
Languages : en
Pages : 0

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Book Description
With discussions on everything from finding a niche, to pricing, advertising and even hiring a great assistant, every business/ marketing angle is covered in this indispensable guide. Because of the unique set of challenges posed by creating business portraits on location, Amyot discusses strategies for lighting tight spaces, ensuring a safe environment and how best to photograph industrial equipment such as computers. Includes 100 full-colour photos.

Author: Lori Nordstrom
Publisher: Amherst Media
ISBN: 1608958523
Category : Photography
Languages : en
Pages : 131

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Book Description
If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.

Author: Mark Jenkinson
Publisher:
ISBN: 9780321766663
Category : Portrait photography
Languages : en
Pages : 0

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Book Description
The ability to create an effective portrait is probably the single most important skill any aspiring photographer must master. Few professional photographers, whatever their area of specialization, can hope to have a successful career without ever being called upon to create a likeness of another person. The Portrait Photography Course is designed to build a student photographer's experience and get him or her started on a rewarding career. Detailed tutorials cover every aspect of studio and location work, from composition and psychology to complex lighting schemes, equipment options, and digital retouching. Portfolios of exemplary images showcase individual photographers' work and demonstrate techniques explored in the tutorials, while interviews with top portrait photographers shed insight into their methodologies and philosophies. Presented and written by a leading portrait photographer, this book is an indispensable guide to taking professional pictures.¿

Author: Chris Orwig
Publisher: Rocky Nook, Inc.
ISBN: 1681983486
Category : Photography
Languages : en
Pages : 591

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Book Description
The most successful portraits take us well beyond the surface of how someone looks and show us the inner essence of who someone is. They reveal character, soul, and depth. They uncover hidden hopes and profound truths, revealing that authentic and deeply human light that shines within. And while technical expertise is undoubtedly important, it’s not the light, camera, or pose that creates a great portrait. It’s you, and it’s the connection you create with the subject that makes all the difference. In Authentic Portraits, photographer Chris Orwig teaches you that the secret to creating meaningful portraits is simple: curiosity, empathy, kindness, and soul…plus a bit of technique. While Chris spends significant time on the fundamentals of “getting the shot”—working with natural light, nailing focus, dialing in the correct exposure, effectively posing and directing the subject, intentionally composing the frame—he also passionately discusses the need for personal development, creative collaboration, and connection with the subject. Because who you are directly and deeply affects what you create, and it is only through cultivating your own inner light that you will be able to bring it out in your subjects. Filled with instruction, insight, and inspiration, Authentic Portraits is an honest and personal book about creating better frames. It’s also about becoming your best self. Take the journey, and you’ll learn to find your vision and voice, bring intention to your photography and your life, embrace mystery, and understand the importance of gratitude and empathy. Along the way, you will teach the camera to see in a way that replicates how you feel, and you’ll find you have all you need to create work of lasting significance.