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Author: Anastasia Belina-Johnson Publisher: Routledge ISBN: 1317039556 Category : Music Languages : en Pages : 234
Book Description
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
Author: Anastasia Belina-Johnson Publisher: Routledge ISBN: 1317039556 Category : Music Languages : en Pages : 234
Book Description
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
Author: Anastasia Belina-Johnson Publisher: Routledge ISBN: 1317039548 Category : Music Languages : en Pages : 243
Book Description
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
Author: Beth Glixon Publisher: Oxford University Press ISBN: 0195342976 Category : Language Arts & Disciplines Languages : en Pages : 425
Book Description
Inventing the Business of Opera explores public opera in its infancy, bringing to life the men and women who successfully established the new genre on the stages of Venice during the seventeenth century. All of the components necessary to opera production are highlighted, from the financial backing, to the libretto and the score, to the singers, dancers, the scenery, and the costumes.
Author: Beth Lise Glixon Publisher: ISBN: 9780199868483 Category : Languages : en Pages : 398
Book Description
Marco Faustini was among the most active and successful professionals in 17th-century Venetian opera. Through examination of Marco Faustini's documents, Beth and Jonathan Glixon provide a comprehensive view of opera production in mid-17th century Venice.
Author: Paola Trevisan Publisher: Cambridge Scholars Publishing ISBN: 1443893307 Category : Business & Economics Languages : en Pages : 175
Book Description
This title is a part of the series “Schwung”; Critical Curating and Aesthetic Management for Art, Business and Politics. Conventional wisdom holds that the performing arts, due to the economic nature of the sector, are condemned to a state of permanent financial crisis. However, increasingly frequent information about the fiscal troubles of several opera houses has also led to questions about the soundness of the strategies adopted by these organizations, and about the administrative abilities of their general managers. The case narrated here (La Fenice, Venice’s main opera theater), represents a successful case in which, still inside the borders of a subsidized cultural production, a managerial turn led to substantial improvements in efficiency and productivity levels. However, the success of a case such as La Fenice in terms of bottom-line fiscal indicators does not imply immunity to critiques. The description and analysis of the case, far from being presented as a best practice with any claim of generalization, allows for a critical reflection on arts management, starting from the tension between art and commerce discussed initially by the Frankfurt School. Critiques not only challenge the dominant meaning of what is considered good and what is not: they also contribute to the reshaping of a new social order. Only by looking at the whole picture, at both dominant and critical voices, can we come to a greater understanding of current ideological stances in the arts world and contextualize them within existing discourses on art, management studies, and arts management.