The Business of Graphic Design PDF Download

Author: Ed Gold
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 184

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Book Description
Auth: University of Baltimore, 24 designers explain their approach to business.

Author: Catharine Fishel
Publisher: Simon and Schuster
ISBN: 1621531171
Category : Design
Languages : en
Pages : 327

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Book Description
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Author:
Publisher: Entrepreneur Press
ISBN: 1599181630
Category : Entrepreneurship
Languages : en
Pages : 154

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Book Description

Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 9780393730937
Category : Antiques & Collectibles
Languages : en
Pages : 444

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Book Description
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

Author: Keith Granet
Publisher: Chronicle Books
ISBN: 1648960340
Category : Design
Languages : en
Pages : 224

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Book Description
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Author: Pat Matson Knapp
Publisher: Rockport Publishers
ISBN: 9781564967978
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Author: Lawrence J. Daniels
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814432417
Category : Art
Languages : en
Pages : 241

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Book Description
Real-world business wisdom they don't teach in design school.

Author: Alice Twemlow
Publisher: Rotovision
ISBN:
Category : Art
Languages : en
Pages : 264

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Book Description
"In the 21st century, graphic designers throughout the world are facing tough but exciting challenges: new technologies, new ways for clients to interact with customers, and an audience that is increasingly literate when it comes to design, global influences, and cultures. This book starts by exploring the issues that shape design today : sustainability, ethics, technology, theory, and developments in other fields that impact globally on local cultures. [This book] breaks the discipline down into its elements. The book examines traditional practices such as typography, signage, advertising, and book design, as well as more recent developments including VJing, games design, software design, and interactive design. There is no single ideal for how a designer should be: a designer can practice along or be part of a large group ; a designer can also write, edit, curate, take photographs, design typefaces, and be an entrepreneur. This book concludes with a showcase of the work of cutting-edge designers from many parts of the world."--Page 4 of cover.

Author:
Publisher:
ISBN: 9780968873458
Category :
Languages : en
Pages : 261

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Book Description

Author: Michael C Janda
Publisher: Independently Published
ISBN: 9781794390140
Category :
Languages : en
Pages : 208

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Book Description
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.