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Author: Silvia Meyer Publisher: GRIN Verlag ISBN: 366809845X Category : Literary Collections Languages : en Pages : 113
Book Description
Diploma Thesis from the year 2007 in the subject American Studies - Culture and Applied Geography, grade: 2,2, Martin Luther University, language: English, abstract: The brewing industry is an essential element of the U.S. economy, since beer sales represent 58% of alcohol consumption in the United States. In 2002, the brewing industry had employed more than 850,000 workers and paid $65 billion in taxes. Having obvious competitive advantages over its competitors, Anheuser-Busch is the world's largest and most successful brewer, followed by Miller and Coors. Since 1857, some extraordinary leaders have guided Anheuser-Busch through prosperous times and through challenges. Anheuser-Busch Companies witnessed the early innovations and inventions of the 19th century, such as mechanical refrigeration, pasteurization and the bottling of beer. Moreover, the company witnessed growing competition, the union movement, the temperamence movement, World War I and prohibition. Despite all those challenges, the company survived and started all over again after repeal, experiencing the new beer business, including more innovations, World War II and changing consumer tastes. Today, Anheuser-Busch is the leading U.S. brewery, with about 50% shares of national beer sales. Worldwide, the company operates 27 breweries, selling beer in more than 80 countries. Twelve of the breweries are in the United States and fifteen overseas, with fourteen in China and one in Great Britain. In 2002, international beer sales increased by 29.3%, and in 2005, international beer sales even grew by 50.8%. Besides its beer business, the company owns one of the country's largest manufacturer of aluminum cans and a number of theme parks; it is the world's largest recycler of aluminum beverage containers, and it has interests in malt production, rice milling, label printing, bottle production, transportation services and real estate. Additionally, Anheuser-Busch is engaged in responsibility matters, such as responsible drinking and conservation of the environment. Furthermore, the company is particularly famous for its humorous and rememberable advertisings.
Author: Silvia Meyer Publisher: GRIN Verlag ISBN: 366809845X Category : Literary Collections Languages : en Pages : 113
Book Description
Diploma Thesis from the year 2007 in the subject American Studies - Culture and Applied Geography, grade: 2,2, Martin Luther University, language: English, abstract: The brewing industry is an essential element of the U.S. economy, since beer sales represent 58% of alcohol consumption in the United States. In 2002, the brewing industry had employed more than 850,000 workers and paid $65 billion in taxes. Having obvious competitive advantages over its competitors, Anheuser-Busch is the world's largest and most successful brewer, followed by Miller and Coors. Since 1857, some extraordinary leaders have guided Anheuser-Busch through prosperous times and through challenges. Anheuser-Busch Companies witnessed the early innovations and inventions of the 19th century, such as mechanical refrigeration, pasteurization and the bottling of beer. Moreover, the company witnessed growing competition, the union movement, the temperamence movement, World War I and prohibition. Despite all those challenges, the company survived and started all over again after repeal, experiencing the new beer business, including more innovations, World War II and changing consumer tastes. Today, Anheuser-Busch is the leading U.S. brewery, with about 50% shares of national beer sales. Worldwide, the company operates 27 breweries, selling beer in more than 80 countries. Twelve of the breweries are in the United States and fifteen overseas, with fourteen in China and one in Great Britain. In 2002, international beer sales increased by 29.3%, and in 2005, international beer sales even grew by 50.8%. Besides its beer business, the company owns one of the country's largest manufacturer of aluminum cans and a number of theme parks; it is the world's largest recycler of aluminum beverage containers, and it has interests in malt production, rice milling, label printing, bottle production, transportation services and real estate. Additionally, Anheuser-Busch is engaged in responsibility matters, such as responsible drinking and conservation of the environment. Furthermore, the company is particularly famous for its humorous and rememberable advertisings.
Author: Christian Schmitt Publisher: GRIN Verlag ISBN: 3640839277 Category : Business & Economics Languages : en Pages : 32
Book Description
Examination Thesis from the year 2007 in the subject Business economics - Investment and Finance, grade: 2,0, University of West Florida, language: English, abstract: Anheuser-Busch is in financially stable situation. The company operates its business very efficient. Cash flow and earnings are high. But Anheuser-Busch has to be aware of its future. Margins in the traditional markets begin to shrink. Investors do not see much potential in the brewing giant. Anheuser-Busch needs to prepare itself for future growth. The company has to undertake an important strategy change, as it has to strengthen its activities in the growing markets abroad. Otherwise, today’s stable situation is going to be at risk. Anheuser-Busch operates its business with a small equity base. But for future acquisitions in foreign countries, it is likely that investors want to see a higher equity. At the moment, the risk buffer of the brewery is too small. The management recognized the problem and started to repurchase stocks. Therewith Anheuser-Busch tried to strengthen its equity base in the past years. This procedure must continue if the company wants to be ready for entering new growth markets. The good income and cash flow situation of Anheuser-Busch should make it possible that this plan is going to work out. In the end, the brewery should be able to improve its debt situation. After the financing improvement and new acquisitions in foreign markets, investors attitude should be positive and Anheuser-Busch even more competitive. The ratio analysis of Anheuser-Busch proofs that the company is able to operate its business with a small use of working capital. Moreover the brewery understands to use its assets efficiently. Remarkable are Anheuser-Busch’s abilities to operate its business with low equity, to keep the cost down and thereby holding a good price level. With the mentioned policy changes the company should experience an extremely positive effect.
Author: Julie MacIntosh Publisher: John Wiley & Sons ISBN: 1118157028 Category : Business & Economics Languages : en Pages : 430
Book Description
How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing—and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.
Author: Ignazio Cabras Publisher: Routledge ISBN: 131721305X Category : Business & Economics Languages : en Pages : 303
Book Description
Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History.
Author: Kerstin Weyler Publisher: GRIN Verlag ISBN: 3638371042 Category : Business & Economics Languages : en Pages : 25
Book Description
Seminar paper from the year 2000 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: sehr gut, Leeds Metropolitan University, language: English, abstract: One of the reasons for choosing to analyse the company Anheuser-Busch with its brand family Budweiser lies in the fact that every group member already had experience in writing reports about relatively “small” (European) companies and therefore preferred analysing the largest beer brewer in the world. The group consisted of 5 people from different countries (Sweden, Austria, Germany and Holland) who came to England with the European Erasmus programme. The work as a team has been helpful and challenging, in fact the cultural differences have helped providing the group with different point of views and interesting information from the own background. The report contains the following key-points in order to give a comprehensible structure and consequently a good analysis of the company Budweiser: · Situation Analysis · Marketing Analysis · Recommendations The situation analysis gives an internal and external view of the chosen company and provides the reader with a general knowledge to understand the marketing analysis and the following recommendations. As the language knowledge might not be at the same level of other English students the group members excuse themselves and hope that the ideas will nevertheless be understandable.
Author: Silvia Meyer
Author: Silvia Meyer
Author: Ronald Jan Plavchan
Author: Roland Krebs
Author: Christian Schmitt
Author: Julie MacIntosh
Author: Thomas Childs Cochran
Author: David G. Moyer
Author: Anheuser-Busch Companies
Author: Ignazio Cabras
Author: Kerstin Weyler