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The Brand Gap

The Brand Gap PDF Author: Marty Neumeier
Publisher: Peachpit Press
ISBN: 9780321348104
Category : Business & Economics
Languages : en
Pages : 194

Book Description
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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