The Brand Buzz (Workbook) PDF Download

Author: Adrienne Weiss
Publisher:
ISBN: 9781608106264
Category :
Languages : en
Pages : 0

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Author: Adrienne Weiss
Publisher: Simple Truths
ISBN: 9781608106028
Category :
Languages : en
Pages : 144

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Book Description
If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!

Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Author: David Seaman
Publisher: Sourcebooks, Inc.
ISBN: 1402224974
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

Author: Ananth Panagariya
Publisher: Oni Press
ISBN: 1620101238
Category : Juvenile Fiction
Languages : en
Pages : 184

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Book Description
Webster is a bundle of nerves headed into his first day of high school, but whatever academic and social horrors he feared are nothing compared to what’s in store for him as he stumbles into an unsanctioned street level spelling bee! And this ain't no staged production, either – letters fly like jump kicks and the losers leave bruised and beaten more often than not! Soon he’s propelled into the fast-paced world of competitive spelling by the mysterious Outlaw King and his cohort the Black Queen. Does Webster have what it takes to get the spelling world buzzing? Find out in this word-based battle royale from web-sensations Ananth Panagariya (Johnny Wander) and Tessa Stone (Hanna is Not a Boy’s Name)!

Author: Stephen Braun
Publisher: Oxford University Press, USA
ISBN: 0195092899
Category : Alcohol
Languages : en
Pages : 225

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Book Description
Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population. Laced with anecdotes and lore, this book explains the effect of caffeine and alcohol, debunking old myths and misconceptions.

Author: Jeffrey Spivak
Publisher: University Press of Kentucky
ISBN: 0813126436
Category : History
Languages : en
Pages : 418

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Book Description
The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.

Author:
Publisher: Turtleback Books
ISBN: 9780738342924
Category : Bees
Languages : en
Pages : 0

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Book Description
James is a very busy and very splendid red engine with many important things to do. He has no time to be bothered by small insignificant bees. But when a buzzing swarm find James's warm boiler a cozy place to sit, James is driven completely buggy. What is an important engine to do? Originally by The Reverend W Awdry, this classic story has been adapted to appeal to the reader who is starting to gain confidence in his reading skills.

Author: Mark Le Messurier
Publisher: Routledge
ISBN: 1136813055
Category : Education
Languages : en
Pages : 342

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Book Description
Some children, for all manner of reasons, struggle to make friends and fit in socially. What’s the Buzz? is a unique sixteen-lesson social skills enrichment programme designed to explicitly teach children how to think and relate to others in social situations. This lively, highly practical role-play and play-based programme targets everyday themes: how to greet, make and keep friends, fit in, read one’s own emotions, read the feelings of others, deal with competition and cope with worry, frustration and disappointment more constructively. Based on an extensive body of research believed to stimulate social thinking and accomplish powerful outcomes, What’s the Buzz? is: Sequenced – it follows a logical breakdown of each skill Active – it uses role-plays and rehearsal with feedback Focused – it dedicates time solely towards teaching a specific skill Explicit – it teaches a specific social/emotional skill each session. The programme has proven wide appeal to teachers, counsellors, psychologists, teacher assistants, support staff and parent volunteers in schools. While tailored for small specific groups of children, it also has a broader multi-purpose scope with larger mainstream classes. Each lesson also includes extensive notes offering parents and teachers handy ideas to reinforce the themes presented. This book is complemented by the website www.whatsthebuzz.net.au which offers online training modules and wealth of other resources..

Author: Katherine Ellison
Publisher: Hachette UK
ISBN: 1401396259
Category : Psychology
Languages : en
Pages : 397

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Book Description
"An absorbing, sharply observed memoir." -- Kirkus Reviews A hilarious and heartrending account of one mother's journey to understand and reconnect with her high-spirited preteen son-a true story sure to beguile parents grappling with a child's bewildering behavior. Popular literature is filled with the stories of self-sacrificing mothers bravely tending to their challenging children. Katherine Ellison offers a different kind of tale. Shortly after Ellison, an award-winning investigative reporter, and her twelve-year-old son, Buzz, were both diagnosed with attention deficit/hyperactivity disorder, she found herself making such a hash of parenting that the two of them faced three alternatives: he'd go to boarding school; she'd go AWOL; or they'd make it their full-time job to work out their problems together. They decided to search for a solution while Ellison investigated what genuine relief, if any, might be found in the confusing array of goods sold by the modern mental health industry. The number of diagnoses for childhood attention and behavior issues is exploding, leaving parents and educators on a confusing chase to find the best kind of help for each child. Buzz, a page-turner of a memoir, brings much relief. It is immensely engaging, laugh-out-loud funny, and honest-and packed with helpful insights.