Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Advocates PDF full book. Access full book title Brand Advocates by Rob Fuggetta. Download full books in PDF and EPUB format.
Author: Rob Fuggetta Publisher: John Wiley & Sons ISBN: 1118336542 Category : Business & Economics Languages : en Pages : 304
Book Description
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
Author: Rob Fuggetta Publisher: John Wiley & Sons ISBN: 1118336542 Category : Business & Economics Languages : en Pages : 304
Book Description
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
Author: Bill Nissim Publisher: iUniverse ISBN: 0595376193 Category : Business & Economics Languages : en Pages : 58
Book Description
What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include: The basics of branding Branding essentials Market analysis Traps and pitfalls ROI and other brand metrics And much more! In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.
Author: Barbara Thomas Publisher: FT Press ISBN: 0134496825 Category : Business & Economics Languages : en Pages : 242
Book Description
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.
Author: Shawn Miller Publisher: ISBN: 9780692772812 Category : Languages : en Pages :
Book Description
What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others. Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You'll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community. "The best brands turn their customers into volunteer marketers. Shawn Miller shows you precisely how to activate and amplify these raving fans. Recommended!" - Jay Baer, President of Convince & Convert and author of Hug Your Haters "Great companies are great because they have great people. In today's digital world it is vital that brands empower their greatest assets to tell their stories for them, share their insights and demonstrate the authenticity of the brand." - Brian Fanzo, better known as @iSocialFanz, Change Evangelist and Millennial Thought Leader "More than ever, you need to focus on customer experience and word-of-mouth marketing. The New Face of Your Brand is the guide that will help you get it done!" - Jeffrey Hayzlett, Primetime TV and Podcast Host, Chairman C-Suite Network The New Face of Your Brand has hit quickly on Amazon and launched on the Hottest New Releases List in Business books and #1 Best Seller in the Advertising category.
Author: Nathalie Laidler-Kylander Publisher: John Wiley & Sons ISBN: 1118573404 Category : Business & Economics Languages : en Pages : 229
Book Description
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Author: Gordon Glenister Publisher: Kogan Page Publishers ISBN: 1789667267 Category : Business & Economics Languages : en Pages : 305
Book Description
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Author: David Meerman Scott Publisher: Penguin ISBN: 0593084012 Category : Business & Economics Languages : en Pages : 304
Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Michael W. Lowenstein Publisher: ISBN: 9780873898119 Category : Customer loyalty Languages : en Pages : 0
Book Description
Lowenstein (market research and consulting professional and author) explores recent changes in the concepts and execution of both social and business-related informal peer-to-peer communications in a time when potential customers are increasingly leery of messages from suppliers relayed through traditional media. He makes it clear that marketers must understand that customers are buried under an avalanche of messages coming from far more than traditional media: things like spam, pop-up advertising, telemarketing. He also notes that customers most consistently trust word-of-mouth communications. Topics include the history of customer advocacy and sabotage, the business case for advocacy, measuring and monetizing it, creating higher levels of advocacy with informal social communications, and more.
Author: C. Whan Park Publisher: John Wiley & Sons ISBN: 1119308070 Category : Business & Economics Languages : en Pages : 288
Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Heather Hansen Publisher: Post Hill Press ISBN: 1642936642 Category : Self-Help Languages : en Pages : 175
Book Description
Publishers Weekly called Heather Hansen’s first book, The Elegant Warrior, a “template for achieving personal and career goals.” In Advocate to Win, Heather goes deeper. As an award-winning trial attorney, Heather quickly realized that she didn’t win because she was an extraordinary advocate. She won because she gave her clients the tools to advocate for themselves. First, they needed to choose what they wanted. Next, they needed to believe in themselves and their ability to get it. And then, they could advocate to win. Heather created a system to help her clients make the best choices for themselves, for the case, and for their wins. She gave them the tools to believe. And then she gave them specific strategies to advocate for what they wanted and to win with ease. Now, she will do the same for you.
Author: Rob Fuggetta
Author: Rob Fuggetta
Author: Bill Nissim
Author: Barbara Thomas
Author: Shawn Miller
Author: Nathalie Laidler-Kylander
Author: Gordon Glenister
Author: David Meerman Scott
Author: Michael W. Lowenstein
Author: C. Whan Park
Author: Heather Hansen