Author: Edward De BonoPublisher: Penguin Mass Market
ISBN: 9780140137811
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Everybody assumes that he or she is opportunity-conscious -- but is frequently only conscious of the need to be opportunity-conscious. For often what looks like an opportunity isn't one after all. Opportunities is a handbook which offers a total, systematic approach to opportunity-seeking at both corporate and executive levels. It is Edward de Bono's most significant contribution to business since he developed lateral thinking - and it should have just as much impact. Every organisation likes to think it is constantly on the lookout for new ideas and how to implement them. But is this really the case? Many enterprises look to R&D and New Business divisions to generate opportunities, but each only covers part of the field, leading to poor decision-making. With the help of this book, find a systematic approach to the opportunity search - both at the corporate and the individual level.