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Author: Jim Davies Publisher: Guinness Publishing ISBN: Category : Business & Economics Languages : en Pages : 252
Book Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Author: Jim Davies Publisher: Guinness Publishing ISBN: Category : Business & Economics Languages : en Pages : 252
Book Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Author: Paul Hartley Publisher: Hamlyn ISBN: 9780600620372 Category : Cooking Languages : en Pages : 0
Book Description
A celebration of the great Guinness® success story; featuring advertising campaigns and a collection of delicious Guinness® inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness® beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness®, the brand . Added to this are eighteen delicious Guinness® recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.
Author: Patricia Medcalf Publisher: Reimagining Ireland ISBN: 9781789973457 Category : Advertising Languages : en Pages : 0
Book Description
Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.
Author: Pete Barry Publisher: Thames & Hudson ISBN: 0500773610 Category : Business & Economics Languages : en Pages : 320
Book Description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Author: David Hughes Publisher: ISBN: 9781907593994 Category : Commercial art Languages : en Pages : 0
Book Description
A picture book with a narrative storyline detailing the legendary images of John Gilroy, who was responsible for Guinness campaigns we still remember today.
Author: Iain MacRury Publisher: Routledge ISBN: 1134530501 Category : Business & Economics Languages : en Pages : 337
Book Description
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Author: Guinness World Records Publisher: Guinness World Records ISBN: 9781912286454 Category : Juvenile Nonfiction Languages : en Pages : 0
Book Description
The Guinness World Records Gamer’s Edition 2019 is the global authority on all things videogames. Inside the 12th edition of the world’s best-selling videogames annual you’ll be able to delve into your favorite games like never before – from returning favorites like FIFA, Overwatch, Call of Duty, Minecraft, Super Mario and The Legend of Zelda, to all-new instant classics such as Fortnite, Monster Hunter: World, Dragon Ball FighterZ, and NieR: Automata. Inside you’ll be able to delve into your favorite games like never before – from returning favorites like FIFA, Overwatch, Call of Duty, Minecraft, Super Mario and The Legend of Zelda, to all-new instant classics such as Monster Hunter: World, Dragon Ball FighterZ, NieR: Automata and Fortnite. You’ll be able to discover who the best FIFA 18 player in the world is, the size of the biggest monster in Monster Hunter: World (clue: it’s really, really big), which Overwatch player has healed more players than any other and find out which eSports pro won over $2.4 million in 2017 alone! We’ll also introduce you to some of the most amazing gamers on the planet. From Nathaniel “Nathie” de Jong, the world’s most popular VR-dedicated YouTuber, to Ray “Stallion83” Cox who has the world’s highest Xbox Gamerscore. And that’s not forgetting Joseph Garrett, Stampy Cat himself, who holds one of Minecraft’s strangest records ever – let’s just say cake is involved... Stampy Cat has also provided a special guest intro that you’ll only find in the Guinness World Records Gamer’s Edition 2019. Talk of Stampy Cat brings us speedily to our World Builders special chapter – a well-constructed celebration of the games that let us build, including Minecraft, LEGO® Worlds, Roblox, Terraria and more. You’ll have chance to don your hard hat too by taking part in our Reader Challenges that could put your name in lights in next year’s Gamer’s Edition. So, whether you want to know who the world’s most popular Fortnite player is, see the planet’s biggest Game & Watch, or find out which nation is the best at Pokémon, you’ve come to the right place!
Author: Jim Davies
Author: Jim Davies
Author: Brian Sibley
Author: David Hughes
Author: Paul Hartley
Author: Patricia Medcalf
Author: Pete Barry
Author: David Hughes
Author: Iain MacRury
Author: N. D. McWhirter
Author: Guinness World Records