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Author: Natalie Canavor Publisher: SAGE ISBN: 1412992508 Category : Business & Economics Languages : en Pages : 321
Book Description
Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.
Author: Warren Greshes Publisher: Wiley ISBN: 9780471757283 Category : Business & Economics Languages : en Pages : 0
Book Description
"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals." -Mark Terry, President, Harman Pro Group "A great read! Warren says it all in a way that's not only easy to understand, but even easier to implement. No need to ever read another book on this subject." -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC "Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success." -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable "Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level." -Raj Madan, corporate marketing executive, financial services industry
Author: Jack White Publisher: Lulu.com ISBN: 0557347521 Category : Art Languages : en Pages : 160
Book Description
Methods of Success is designed to teach artists working in all mediums how to earn a living selling what they produce. Includes Service, Wholesale, What Art is Worth, Advertising, Marketing Plans and Selling Art on eBay. It is written to delve deeper, helping you fly above the detours. An eagle knows when a storm is approaching long before it breaks, flies to a high spot and waits for the winds to come. Then sets its wings so the wind will pick it up and lift it above the storm. The eagle does not escape the storm, it simply uses the storm to go higher, spreading its wings and rising on the wind. Methods of Success is the wind beneath your wings when the storm is unbearable. Some will 'Make It' and it may just as well be YOU. Who better deserves to be the next shining star to brighten the art world?
Author: Jessica D. Jenkins Publisher: Rowman & Littlefield ISBN: 1538112809 Category : History Languages : en Pages : 343
Book Description
A full-color exploration of the history of women's suffrage. From hunger strikes to massive parades, the American women’s suffrage movement grabbed the attention of citizens and politicians around the United States. Posters, lapel buttons, and even luncheonette plates carried the iconic phrase, “Votes for Women.” Over time this phrase became not only a slogan, but a rallying cry for the movement. Today, museums, libraries, universities, and historic sites across the country care for the objects and places that tell the story of suffrage. Exploring Women’s Suffrage through 50 Historic Treasures brings together a selection of these cultural gems representing the milestones, people, and legacy of the long campaign for women’s voting rights. Through color photos and short essays detailing each object’s story, readers will not only find themselves in the action of a groundbreaking social and political movement, but they are also transported around the nation to the institutions and sites that are the keepers of the country’s past.
Author: Adrian Miller Publisher: ISBN: 9781637772195 Category : Languages : en Pages : 132
Book Description
Shared Wisdom" includes tips from business experts with over 300 years of business experience on how YOU can achieve success! Topics include: getting more business from your personal circle writing content that attracts growing your network protecting business assets remaining relevant and connected leading with effective communication overcoming adversity becoming an effective speaker ... and so much more! The authors represent hundreds of years of successful businesses, and include: Diane DiResta, CSP, Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations. Arthur Ettinger, Partner & Chair, NY Matrimonial & Family Law Dept. at GreenspoonMarder Mike Greenly, of Mike Greenly Marketing, Inc., using words to help execs and their teams as a writer (speeches, PowerPoints, videos, ghostwriting, etc.), speech coach, and motivational speaker. Robert Intelisano, President of Intelisano & Assoc Inc. insurance The Insurance Dr. philanthropist, foodie, hoops, UFC fanatic & Pizza Guru. Stephanie Larkin, the head penguin and publisher at Red Penguin Books, changing lives (and businesses) one book at a time. Howie Mann, a moneylender to businesses and real estate investors, who helps businesses and investors fulfill their dreams with the initial capital that they need. Scott Mason is a speaker, author, podcaster, and coach who works with executives and successful entrepreneurs feeling stuck or stagnant in their career or business -- and are ready for a change. Adrian Miller, sales consultant, trainer, funder of "Adrian's Network" for business networking, and the author of "The Blatant Truth: 50 Ways to Sales Success." Jeri Quinn is the founder and president of Driving Improved Results, a professional training and development firm. Edie Reinhardt is Principal of RDT Content Marketing LLC, a marketing consulting firm specializing in helping professional service firms grow their business. Christina Shaw, owner of Shaw Agency and an Allstate agent for over 12 years, with over 20 years experience in the field, and compassion born of her own experience with a house fire. Sue Toth, a reporter, feature writer, and editor of fiction and nonfiction books, including a wide variety of genres and topics.
Author: Howard R. Moskowitz Ph.D Publisher: Pearson Education ISBN: 0132716399 Category : Languages : en Pages : 341
Book Description
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
Author: Tony Osborne Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 195
Book Description
This book spans three centuries of popular entertainment and everyday culture, showcasing both mainstream and submerged channels and voices to examine how once reviled business values gained supremacy and poisoned the American spirit. The office in popular culture is often depicted as a topsy-turvy parallel universe where psychological disorders are legitimized as "managerial styles" and comically depraved bosses torment those who do the actual work. During the 1950s, the Beats chose denim and the open road over gray flannel suits and office jobs, but today their grandchildrenGeneration Yaggressively covet desk jobs. "Greed Is Good" and Other Fables: Office Life in Popular Culture examines how office life is both extolled and lampooned in popular culture. The book tracks how business values ascended to cultural dominance in the United States today, revealing our incessant struggle between financial and spiritual goals in the pursuit of "freedom" and the fulfillment of the American dream. By drawing upon sources as varied as books, newspapers, magazines, television shows, movies, blogs, message boards, documentaries, public speeches, corporate training films, and employee newsletters, the author provides compelling insights into the range of competing values and ideals interwoven throughout office life.