Author: David E. Carter
Publisher: Harper Collins
ISBN: 0060891947
Category : Art
Languages : en
Pages : 402
Book Description
The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
The Big Book of Logos 4
Author: David E. Carter
Publisher: Harper Collins
ISBN: 0060891947
Category : Art
Languages : en
Pages : 402
Book Description
The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
Publisher: Harper Collins
ISBN: 0060891947
Category : Art
Languages : en
Pages : 402
Book Description
The fourth book in David E. Carter's perennially bestselling Big Book of Logos series was the largest yet, and is now available in paperback! The Big Book of Logos 4 shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical ‘idea-generating' phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.
The Big Book of Logos 4
Author: David E. Carter
Publisher: Collins Design
ISBN: 9780060748067
Category : Art
Languages : en
Pages : 400
Book Description
This fourth book in David E. Carter's perennially best-selling Big Book of Logos series is the largest yet!Now expanded to 400 pages of content, The Big Book of Logos 4 shows what is new and interesting in the world of logo design, providing endless inspiration for graphic designers in the critical 'idea-generating' stage. From over 11,000 logos submitted by the top design firms in the country, Carter has selected 2,500 of the very best to feature here. Many of the designs featured are show in use -- as appearing in uniforms, signage, packaging, and other applications -- as well as in stand-along imagery. Showcasing an impressive variety of logo styles and techniques, The Big Book of Logos 4 is another indispensable reference for every graphic designer’s shelf.
Publisher: Collins Design
ISBN: 9780060748067
Category : Art
Languages : en
Pages : 400
Book Description
This fourth book in David E. Carter's perennially best-selling Big Book of Logos series is the largest yet!Now expanded to 400 pages of content, The Big Book of Logos 4 shows what is new and interesting in the world of logo design, providing endless inspiration for graphic designers in the critical 'idea-generating' stage. From over 11,000 logos submitted by the top design firms in the country, Carter has selected 2,500 of the very best to feature here. Many of the designs featured are show in use -- as appearing in uniforms, signage, packaging, and other applications -- as well as in stand-along imagery. Showcasing an impressive variety of logo styles and techniques, The Big Book of Logos 4 is another indispensable reference for every graphic designer’s shelf.
The Big Book of Design Ideas
Author: David E. Carter
Publisher: Collins Design
ISBN: 9780688179861
Category : Design
Languages : en
Pages : 492
Book Description
This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.
Publisher: Collins Design
ISBN: 9780688179861
Category : Design
Languages : en
Pages : 492
Book Description
This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.
Big Book of Business Cards
Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061144193
Category : Design
Languages : en
Pages : 386
Book Description
The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.
Publisher: Harper Collins
ISBN: 0061144193
Category : Design
Languages : en
Pages : 386
Book Description
The Big Book of Business Cards showcases 2,500 business card designs, providing plenty of inspiration for every taste and type of business. With its robust visual gallery and detailed information, this book provides a thorough look at what goes into an effective business card design. For anyone looking to brand a company or product, The Big Book of Business Cards is an ideal, time-saving tool.
The Big Book of Logos 5
Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061255742
Category : Art
Languages : en
Pages : 388
Book Description
Includes more than 2500 logos selected from thousands of submissions, this volume is an ideal reference source for designers to find a huge variety of styles and techniques for logo creation.
Publisher: Harper Collins
ISBN: 0061255742
Category : Art
Languages : en
Pages : 388
Book Description
Includes more than 2500 logos selected from thousands of submissions, this volume is an ideal reference source for designers to find a huge variety of styles and techniques for logo creation.
Big Book of Color in Design
Author: David E. Carter
Publisher: HarperDes
ISBN: 9780060536121
Category : Art
Languages : en
Pages : 384
Book Description
Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.
Publisher: HarperDes
ISBN: 9780060536121
Category : Art
Languages : en
Pages : 384
Book Description
Few books on design address the use of color and its role as a tool that creates moods, images and emotion. Now at last The Big Book of Color in Design addresses this need, providing a rich treasure chest of ideas in its 30 different sections. Each section follows a mood (such as "classy," "hot," "regal," or "corporate") and shows current projects designed to evoke that feeling. Every project features a color chip with the CMYK formula for creating a similar tone. Hundreds of examples show how color is used in brochures, ads, logos and more. A worthy successor to the best-selling Big Book of Design Ideas, The Big Book of Color in Design is the ultimate companion to anyone designing for today's sophisticated market.
The Big Book of New Design Ideas
Author: David E. Carter
Publisher: Collins Design
ISBN: 9780060544744
Category : Art
Languages : en
Pages : 384
Book Description
In this book each piece was selected based in its potential to trigger and idea in the mind of the reader. Look at the logo selection; you'll see a lot of different techniques there. Suddenly, you'll see a logo that triggers an idea. That's pretty much how this book works.
Publisher: Collins Design
ISBN: 9780060544744
Category : Art
Languages : en
Pages : 384
Book Description
In this book each piece was selected based in its potential to trigger and idea in the mind of the reader. Look at the logo selection; you'll see a lot of different techniques there. Suddenly, you'll see a logo that triggers an idea. That's pretty much how this book works.
The Big Book of Corporate Identity Design
Author: David E. Carter
Publisher:
ISBN: 9783931884796
Category : Commercial art
Languages : en
Pages : 384
Book Description
This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Publisher:
ISBN: 9783931884796
Category : Commercial art
Languages : en
Pages : 384
Book Description
This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Logos Redesigned
Author: David E. Carter
Publisher: Harper Collins
ISBN: 0060748052
Category : Design
Languages : en
Pages : 196
Book Description
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Publisher: Harper Collins
ISBN: 0060748052
Category : Design
Languages : en
Pages : 196
Book Description
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
TM
Author: Mark Sinclair
Publisher: Laurence King Publishing
ISBN: 1780676360
Category : Design
Languages : en
Pages : 514
Book Description
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Publisher: Laurence King Publishing
ISBN: 1780676360
Category : Design
Languages : en
Pages : 514
Book Description
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.