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Author: David E. Carter Publisher: Watson-Guptill Publications ISBN: Category : Computers Languages : en Pages : 392
Book Description
Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent. - The author has a Clio and seven Emmy Awards to his credit - Contains hundreds of working, real-world examples
Author: David E. Carter Publisher: Watson-Guptill Publications ISBN: Category : Computers Languages : en Pages : 392
Book Description
Internet and email have changed the way today's designers must view traditional letterheads, which, to the surprise of some industry experts, have become more important than ever. As more and more business is being done electronically, an even greater emphasis must be placed on letterhead, business cards, and folder design to ensure that they are in tune with the look and feel of a company's website. This can get tricky, as creating a design that looks good in print (300 dpi) as well as on the web (72 dpi) is not always the easiest task to accomplish. But in Clio award-winning designer David E. Carter's comprehensive resource, readers will discover how to create stunning designs and letterheads that work well on both the printed and the digital page. The Big Book of Designs for Letterheads and Web Sites displays literally hundreds of examples that help designers recognize the parameters of print and web letterhead design, where they work together seamlessly, and where some creative integration must be done. This valuable resource makes it clear that the web revolution has not rendered print communications obsolete but has, in effect, made the design and letterhead on print communications even more important when conveying a company's message and keeping it consistent. - The author has a Clio and seven Emmy Awards to his credit - Contains hundreds of working, real-world examples
Author: David E. Carter Publisher: Collins Design ISBN: 9780688179861 Category : Design Languages : en Pages : 492
Book Description
This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.
Author: David E. Carter Publisher: Harper Collins ISBN: 006125570X Category : Commercial art Languages : en Pages : 388
Book Description
Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre–internet era. Today's designers are challenged to create a letterhead (and letterhead set) that will accomplish the following: make a positive first impression for the business; be an appropriate design for the firm's personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the "letterhead set" will usually contain an envelope–one which ideally says "open me first." THE BIG BOOK OF LETTERHEADS includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.
Author: Design Army Publisher: Rockport Publishers ISBN: 1616736240 Category : Design Languages : en Pages : 242
Book Description
Design Army, based in Washington, D.C., has collected and curated this latest collection of stunning letterheads and logos. Known for their streamlined design style, Design Army selected a stunning collection for this bestselling Letterhead and Logo series. Letterhead and Logo Design 11 is an invaluable resource containing hundreds of inspirational logos and letterheads designers will refer to again and again.
Author: David Dabner Publisher: Rotovision ISBN: 9782940361113 Category : Computer drawing Languages : en Pages : 0
Book Description
Many households have a computer, yet many are still unclear on how utilize it in order to maximize their own creativity. This book demonstrates how to unlock the creative secrets of the computer, allowing people of all ages to realize their creative potential without feeling embarrassed by their lack of digital knowledge.
Author: Karen Kelsky Publisher: Crown ISBN: 0553419420 Category : Education Languages : en Pages : 450
Book Description
The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author: Emily Gregory Publisher: Chronicle Books ISBN: 9781452112022 Category : Design Languages : en Pages : 0
Book Description
Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
Author: David E. Carter Publisher: Harper Collins ISBN: 0061836893 Category : Art Languages : en Pages : 344
Book Description
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.
Author: David E. Carter
Author: David E. Carter
Author: David E. Carter
Author: David E. Carter
Author: Design Army
Author: Leslie Cabarga
Author: David Dabner
Author: David E. Carter
Author: Karen Kelsky
Author: Emily Gregory
Author: David E. Carter