The Best Guide to Marketing for Audiologists PDF Download

Author:
Publisher:
ISBN: 9780976629429
Category : Audiology
Languages : en
Pages : 101

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Book Description

Author: Brian Taylor
Publisher: Plural Publishing
ISBN: 1597567965
Category : Medical
Languages : en
Pages : 393

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Book Description
Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.

Author: Geoffrey Cooling
Publisher: Createspace Independent Publishing Platform
ISBN: 9781539945505
Category :
Languages : en
Pages : 136

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Book Description
The hearing aid business has been subject to the forces of the internet just like every other sector. Modern prospects are searching for their hearing health providers online, if you aren't there, you are dead in the water. In the book I set out a step by step strategy to ensure that your online presence works for you, not against you. I also detail the articles you should write and why with a crash course introduction to all of the facets of inbound marketing for audiology. I explain what Audiology SEO is and how you can use it to ensure your business gets in front of prospects.

Author: Gerald Dubrino
Publisher: AuthorHouse
ISBN: 1468569554
Category : Education
Languages : en
Pages : 114

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Book Description
Achieving a Return On Investment is not happenstance. It is a direct result of utilizing sound business practices. Dr. DuBrino has contributed 4 articles to Advance for Audiologists and Advance for Nurse Practitioners over the past 5 years that have presented the research and day to day experiences of consulting with various audiologists throughout the industry. Erecting a sign outside the office; and publishing one's name and picture in the newspaper has not guaranteed a successful marketing campaign that resulted in a bottom line that paid the bills and afforded the business owner a good living. The major obstacle in the hearing industry in assisting individuals to overcome their communication difficulties is to get them to pick up the phone and call for an appointment. Education begins with having an audience that is motivated to seek the information one has to offer. It must also address the concerns people have; and offer a solution in a way that gives them the opportunity to decide how well they need to hear and understand others within an investment that is both comfortable and affordable to their needs. Therefore, it must be notable, succinct and attractive to the target audience you seek so that they will call your practice. Signage, brochures, flyers, business cards, direct mail, Newspaper ads, Television commercials, radio spots, all have to have a consistent and encouraging message. Sound business practices are concomitant with sound professional practices in Audiology and Hearing Instument Sciences. This component of Business Acumen has admittedly been lacking in curriculums within the schools of Audiology. He believes that the information in this book would complete the pattern for success for those professionals who would venture into private practice.

Author: Gyl A. Kasewurm
Publisher: Plural Publishing
ISBN: 163550208X
Category : Medical
Languages : en
Pages : 153

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Book Description
Dr. Gyl's Guide to a Successful Hearing Care Practice is a must-have resource for private practice owners in hearing healthcare. Author Gyl Kasewurm, AuD, known in the audiology field as "Dr. Gyl", has owned and operated a practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight whether they are just starting a new practice or current practice owners looking to implement new strategies to take their business to the next level. While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their businesses. The book is full of simple and hands-on tips for a more productive and profitable business. The book covers starting a practice, monitoring the health of the business, innovative marketing strategies, patient retention efforts, financials, Dr. Gyl's personal "Tips for Success", and more!

Author: Brain Taylor
Publisher: Plural Publishing
ISBN: 1597566942
Category : Medical
Languages : en
Pages : 257

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Author: Brian Taylor
Publisher: Plural Publishing
ISBN: 1597566721
Category : Medical
Languages : en
Pages : 337

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Book Description

Author: Jacqueline L. Rogers
Publisher:
ISBN:
Category : Audiology
Languages : en
Pages : 238

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Author: Angela M. Loavenbruck
Publisher: Grune & Stratton, Incorporated
ISBN:
Category : Medical
Languages : en
Pages : 234

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Book Description

Author: Brian J. Taylor
Publisher: Thieme
ISBN: 1626232555
Category : Medical
Languages : en
Pages : 635

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Book Description
Audiology Practice Management, Third Edition by Brian Taylor, provides new and established audiologists with everything they need to know about running a practice in the 21st century. This new edition offers expert approaches to starting and maintaining a practice in audiology - from technical, legal, and financial daily operations - to new issues like HIPAA compliance, social media considerations, and marketing strategies in the digital age. Readers will benefit from the collective knowledge and expertise of audiologists and assorted industry experts who share pearls, controversies, and tips on a wide range of topics, including areas of practice not commonly seen in textbooks. Six new chapters cover key topics including basic management principles, clinical education, pricing strategies, entrepreneurial skills, changes in healthcare documentation, and valuation and exit strategy. Key Features The financial aspects of audiology including accounting, coding, reimbursement, and competitive pricing The delivery of optimal, patient-centered services with discussion of quality improvement, staffing, infection control, and improved amplification acceptance rates A clinical process perspective on changes in healthcare documentation and how to use SOAP notes Best practices - from credentialing and contracting - to sales and marketing strategies Full color figures, flowcharts, and textboxes This title is part of a three-volume set on Audiology (Diagnosis, Treatment, and Practice Management). Together, these books cover every aspect of audiology, providing a remarkably comprehensive resource - essential reading for doctoral students in audiology and must-have bookshelf references for audiologists.