Author: Claude C. HopkinsPublisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
Book Description
Scientific Advertising
Author: Claude C. HopkinsPublisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
Book Description
Killer Copywriting, How to Write Copy That Sells
Author: William SwainPublisher: William Swain
ISBN:
Category : Business & Economics
Languages : en
Pages : 42
Book Description
Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more, and world-class copywriting can transform your performance out of all recognition. I'm going to show you how. Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success.... Every. Single. Time. The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records. From this book, you will discover: How to tell a compelling story Formatting tips that make your copy a joy to read The seven salable emotions How to write headlines that draw people in Writing copy for social media Creating a persona How to write an effective call to action (CTA) Conversations lead to conversions Emails that make you click And much, much more Start reading now, and take your copywriting to the next level.
Editor & Publisher
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1502
Book Description
Special features, such as syndicate directories, annual newspaper linage tabulations, etc., appear as separately paged sections of regular issues.
Matrix
Author: The Boron Letters
Author: Gary HalbertPublisher:
ISBN: 9781484825983
Category :
Languages : en
Pages : 146
Book Description
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles
The Copywriter's Handbook
Author: Robert W. BlyPublisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
The Chosen City
Author: Nicholas SchoonPublisher: Taylor & Francis
ISBN: 1134515650
Category : Architecture
Languages : en
Pages : 386
Book Description
There is endless talk about the need for an urban renaissance; can it happen in the real world? In this broad, challenging and highly engaging book, Nicholas Schoon argues that the foremost priority for regeneration is to make neighbourhoods and cities places where people with choices choose to live. The author surveys the last two centuries of metropolitan growth and decay, analyzes the successes and failures of recent changes in urban policy and proposes a wide range of radical measures to make the renaissance a reality. Comprehensively researched, The Chosen City is a wake up call for everyone interested and involved in urban regeneration - degree students and academics, planning and housing professionals, architects, surveyors, developers and politicians. The text is illustrated with powerful black and white images from a leading national newspaper photographer.
Fourth Estate
Author: How to Write Sales Letters That Sell
Author: Drayton BirdPublisher: Kogan Page Publishers
ISBN: 9780749438760
Category : Business & Economics
Languages : en
Pages : 324
Book Description
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
How to Write a Good Advertisement
Author: Victor O. SchwabPublisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.