Author: M.B. Chatfield
Publisher: M.B. Chatfield
ISBN:
Category : Computers
Languages : en
Pages : 523
Book Description
Unleash the insights hidden within your mobile app data. In today's competitive mobile app market, it's more important than ever to understand how your app is performing. By tracking and analyzing your app's data, you can identify areas for improvement, optimize your app's performance, and drive conversions and user satisfaction. The Beginner's Guide to Mobile App Analytics is the perfect resource for anyone who wants to learn how to use mobile app analytics to improve their app's success. This comprehensive guide covers everything you need to know, from the basics of mobile app analytics to advanced topics such as user engagement and retention. Whether you're a mobile app developer, marketer, or business owner, The Beginner's Guide to Mobile App Analytics is the essential resource for understanding and using mobile app analytics. Here are some of the key topics covered in the book: Introduction to mobile app analytics Setting up your mobile app analytics solution Tracking user acquisition Tracking user engagement Tracking user retention Identifying trends and patterns in your data Using your insights to make data-driven decisions With The Beginner's Guide to Mobile App Analytics, you'll be well on your way to using mobile app analytics to drive the success of your app.
The Beginner's Guide to Mobile App Analytics: Understanding Data for All
Author: M.B. Chatfield
Publisher: M.B. Chatfield
ISBN:
Category : Computers
Languages : en
Pages : 523
Book Description
Unleash the insights hidden within your mobile app data. In today's competitive mobile app market, it's more important than ever to understand how your app is performing. By tracking and analyzing your app's data, you can identify areas for improvement, optimize your app's performance, and drive conversions and user satisfaction. The Beginner's Guide to Mobile App Analytics is the perfect resource for anyone who wants to learn how to use mobile app analytics to improve their app's success. This comprehensive guide covers everything you need to know, from the basics of mobile app analytics to advanced topics such as user engagement and retention. Whether you're a mobile app developer, marketer, or business owner, The Beginner's Guide to Mobile App Analytics is the essential resource for understanding and using mobile app analytics. Here are some of the key topics covered in the book: Introduction to mobile app analytics Setting up your mobile app analytics solution Tracking user acquisition Tracking user engagement Tracking user retention Identifying trends and patterns in your data Using your insights to make data-driven decisions With The Beginner's Guide to Mobile App Analytics, you'll be well on your way to using mobile app analytics to drive the success of your app.
Publisher: M.B. Chatfield
ISBN:
Category : Computers
Languages : en
Pages : 523
Book Description
Unleash the insights hidden within your mobile app data. In today's competitive mobile app market, it's more important than ever to understand how your app is performing. By tracking and analyzing your app's data, you can identify areas for improvement, optimize your app's performance, and drive conversions and user satisfaction. The Beginner's Guide to Mobile App Analytics is the perfect resource for anyone who wants to learn how to use mobile app analytics to improve their app's success. This comprehensive guide covers everything you need to know, from the basics of mobile app analytics to advanced topics such as user engagement and retention. Whether you're a mobile app developer, marketer, or business owner, The Beginner's Guide to Mobile App Analytics is the essential resource for understanding and using mobile app analytics. Here are some of the key topics covered in the book: Introduction to mobile app analytics Setting up your mobile app analytics solution Tracking user acquisition Tracking user engagement Tracking user retention Identifying trends and patterns in your data Using your insights to make data-driven decisions With The Beginner's Guide to Mobile App Analytics, you'll be well on your way to using mobile app analytics to drive the success of your app.
Data Analytics for Absolute Beginners: a Deconstructed Guide to Data Literacy
Author: Oliver Theobald
Publisher:
ISBN: 9781081762469
Category :
Languages : en
Pages : 88
Book Description
While exposure to data has become more or less a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as data literacy-resides in knowing what lies behind the data. Everything from the data's source to the specific choice of input variables, algorithmic transformations, and visual representation shape the accuracy, relevance, and value of the data and mark its journey from raw data to business insight. It's also important to grasp the terminology and basic concepts of data analytics as much as it is to have the financial literacy to be successful as a decisionmaker in the business world. In this book, we make sense of data analytics without the assumption that you understand specific data science terminology or advanced programming languages to set you on your path. Topics covered in this book: Data Mining Big Data Machine Learning Alternative Data Data Management Web Scraping Regression Analysis Clustering Analysis Association Analysis Data Visualization Business Intelligence
Publisher:
ISBN: 9781081762469
Category :
Languages : en
Pages : 88
Book Description
While exposure to data has become more or less a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as data literacy-resides in knowing what lies behind the data. Everything from the data's source to the specific choice of input variables, algorithmic transformations, and visual representation shape the accuracy, relevance, and value of the data and mark its journey from raw data to business insight. It's also important to grasp the terminology and basic concepts of data analytics as much as it is to have the financial literacy to be successful as a decisionmaker in the business world. In this book, we make sense of data analytics without the assumption that you understand specific data science terminology or advanced programming languages to set you on your path. Topics covered in this book: Data Mining Big Data Machine Learning Alternative Data Data Management Web Scraping Regression Analysis Clustering Analysis Association Analysis Data Visualization Business Intelligence
The Everything Guide to Mobile Apps
Author: Peggy Anne Salz
Publisher: Simon and Schuster
ISBN: 1440555346
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
Publisher: Simon and Schuster
ISBN: 1440555346
Category : Business & Economics
Languages : en
Pages : 359
Book Description
Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633694291
Category : Business & Economics
Languages : en
Pages : 169
Book Description
Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
Publisher: Harvard Business Press
ISBN: 1633694291
Category : Business & Economics
Languages : en
Pages : 169
Book Description
Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
Predictive Analytics for Mechanical Engineering: A Beginners Guide
Author: Parikshit N. Mahalle
Publisher: Springer Nature
ISBN: 9819948509
Category : Technology & Engineering
Languages : en
Pages : 109
Book Description
This book focus on key component required for building predictive maintenance model. The current trend of Maintenance 4.0 leans towards the preventive mechanism enabled by predictive approach and condition-based smart maintenance. The intelligent decision support, earlier detection of spare part failure, fatigue detection is the main slices of intelligent and predictive maintenance system (PMS) leading towards Maintenance 4.0 This book presents prominent use cases of mechanical engineering using PMS along with the benefits. Basic understanding of data preparation is required for development of any AI application; in view of this, the types of the data and data preparation processes, and tools are also presented in this book.
Publisher: Springer Nature
ISBN: 9819948509
Category : Technology & Engineering
Languages : en
Pages : 109
Book Description
This book focus on key component required for building predictive maintenance model. The current trend of Maintenance 4.0 leans towards the preventive mechanism enabled by predictive approach and condition-based smart maintenance. The intelligent decision support, earlier detection of spare part failure, fatigue detection is the main slices of intelligent and predictive maintenance system (PMS) leading towards Maintenance 4.0 This book presents prominent use cases of mechanical engineering using PMS along with the benefits. Basic understanding of data preparation is required for development of any AI application; in view of this, the types of the data and data preparation processes, and tools are also presented in this book.
Getting Started with Salesforce Einstein Analytics
Author: Johan Yu
Publisher: Apress
ISBN: 1484252004
Category : Computers
Languages : en
Pages : 193
Book Description
Build interactive dashboards using Salesforce Einstein analytics. Explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce. You will manage datasets, query data with Salesforce Analytics Query Language (SAQL), and customize dashboards. Because Einstein Analytics is new, the curve to learn this technology can be difficult. This book guides you step-by-step in simple, easy-to-understand terms to get data from the Salesforce platform to the Einstein Analytics platform and also shows you how to import external data (e.g., CSV files). Core chapters focus on understanding data sources, dataflow, dataset, and lens leading up to building dashboards from scratch. Advanced features such as data transformation using computeExpression and computeRelative as well as dataflow with a multi-value lookup are explored. What You Will Learn Use data from Salesforce and external sources Create a dataflow to build a flexible datasetBuild dashboards using Einstein Analytics Explore and analyze data using Einstein Analytics Utilize SAQL and binding to create advance dashboards Who This Book Is For IT users getting started with Einstein Analytics, Salesforce consultants starting new Einstein Analytics projects, and power users familiar with Salesforce reporting and dashboards who want to get up to speed on new analytics features
Publisher: Apress
ISBN: 1484252004
Category : Computers
Languages : en
Pages : 193
Book Description
Build interactive dashboards using Salesforce Einstein analytics. Explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce. You will manage datasets, query data with Salesforce Analytics Query Language (SAQL), and customize dashboards. Because Einstein Analytics is new, the curve to learn this technology can be difficult. This book guides you step-by-step in simple, easy-to-understand terms to get data from the Salesforce platform to the Einstein Analytics platform and also shows you how to import external data (e.g., CSV files). Core chapters focus on understanding data sources, dataflow, dataset, and lens leading up to building dashboards from scratch. Advanced features such as data transformation using computeExpression and computeRelative as well as dataflow with a multi-value lookup are explored. What You Will Learn Use data from Salesforce and external sources Create a dataflow to build a flexible datasetBuild dashboards using Einstein Analytics Explore and analyze data using Einstein Analytics Utilize SAQL and binding to create advance dashboards Who This Book Is For IT users getting started with Einstein Analytics, Salesforce consultants starting new Einstein Analytics projects, and power users familiar with Salesforce reporting and dashboards who want to get up to speed on new analytics features
Amazon Web Services: the Definitive Guide for Beginners and Advanced Users
Author: Parul Dubey
Publisher: Bentham Science Publishers
ISBN: 9815165836
Category : Computers
Languages : en
Pages : 207
Book Description
Amazon Web Services: A Comprehensive Guide for Beginners and Advanced Users is your go-to companion for learning and mastering AWS. It presents 10 easy-to-read chapters that build a foundation for cloud computing while also equipping readers with the skills necessary to use AWS for commercial projects. Readers will learn how to use AWS cloud computing services for seamless integrations, effective monitoring, and optimizing cloud-based web applications. What you will learn from this guide: 1. Identity and Access Management in AWS: Learn about IAM roles, security of the root account, and password policies, ensuring a robust foundation in access management. 2. Amazon EC2 Instance: Explore the different types of EC2 instances, pricing strategies, and hands-on experiences to launch, manage, and terminate EC2 instances effectively. This knowledge will help to make informed choices about pricing strategies. 3. Storage Options and Solutions: A detailed examination of storage options within Amazon EC2 instances. Understanding Amazon Elastic Block Store (EBS), Amazon Elastic File Storage (EFS), and more, will enhance your ability to handle data storage efficiently. 4. Load Balancing and Auto Scaling: Learn about different types of load balancers and how auto-scaling groups operate, to master the art of managing varying workloads effectively. 5. Amazon Simple Storage Service (S3): Understand S3 concepts such as buckets, objects, versioning, storage classes, and practical applications. 6. AWS Databases and Analytics: Gain insights into modern databases, AWS cloud databases, and analytics services such as Amazon Quicksight, AWS Glue, and Amazon Redshift. 7. Compute Services and Integrations: Understand the workings of Docker, virtual machines, and various compute services offered by AWS, including AWS Lambda and Amazon Lightsail, Amazon MQ and Amazon SQS. 8. Cloud Monitoring: Understand how to set up alarms, analyze metrics, and ensure the efficient monitoring of your cloud environment using Amazon CloudWatch and CloudTrail. Key Features: Comprehensive Introduction to Cloud Computing and AWS Guides readers to the complete set of features in AWS Easy-to-understand language and presentation with diagrams and navigation guides References for further reading Whether you're a student diving into cloud specialization as part of your academic curriculum or a professional seeking to enhance your skills, this guide provides a solid foundation for learning the potential of the AWS suite of applications to deploy cloud computing projects.
Publisher: Bentham Science Publishers
ISBN: 9815165836
Category : Computers
Languages : en
Pages : 207
Book Description
Amazon Web Services: A Comprehensive Guide for Beginners and Advanced Users is your go-to companion for learning and mastering AWS. It presents 10 easy-to-read chapters that build a foundation for cloud computing while also equipping readers with the skills necessary to use AWS for commercial projects. Readers will learn how to use AWS cloud computing services for seamless integrations, effective monitoring, and optimizing cloud-based web applications. What you will learn from this guide: 1. Identity and Access Management in AWS: Learn about IAM roles, security of the root account, and password policies, ensuring a robust foundation in access management. 2. Amazon EC2 Instance: Explore the different types of EC2 instances, pricing strategies, and hands-on experiences to launch, manage, and terminate EC2 instances effectively. This knowledge will help to make informed choices about pricing strategies. 3. Storage Options and Solutions: A detailed examination of storage options within Amazon EC2 instances. Understanding Amazon Elastic Block Store (EBS), Amazon Elastic File Storage (EFS), and more, will enhance your ability to handle data storage efficiently. 4. Load Balancing and Auto Scaling: Learn about different types of load balancers and how auto-scaling groups operate, to master the art of managing varying workloads effectively. 5. Amazon Simple Storage Service (S3): Understand S3 concepts such as buckets, objects, versioning, storage classes, and practical applications. 6. AWS Databases and Analytics: Gain insights into modern databases, AWS cloud databases, and analytics services such as Amazon Quicksight, AWS Glue, and Amazon Redshift. 7. Compute Services and Integrations: Understand the workings of Docker, virtual machines, and various compute services offered by AWS, including AWS Lambda and Amazon Lightsail, Amazon MQ and Amazon SQS. 8. Cloud Monitoring: Understand how to set up alarms, analyze metrics, and ensure the efficient monitoring of your cloud environment using Amazon CloudWatch and CloudTrail. Key Features: Comprehensive Introduction to Cloud Computing and AWS Guides readers to the complete set of features in AWS Easy-to-understand language and presentation with diagrams and navigation guides References for further reading Whether you're a student diving into cloud specialization as part of your academic curriculum or a professional seeking to enhance your skills, this guide provides a solid foundation for learning the potential of the AWS suite of applications to deploy cloud computing projects.
GA4 Jumpstart: A Beginner's Handbook for Google Analytics 4
Author: Nitish Verma
Publisher: Nitish Verma
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 50
Book Description
"GA4 Jumpstart: A Beginner's Handbook for Google Analytics 4" is your comprehensive guide to navigating the world of data analytics with Google Analytics 4 (GA4). Whether you are a beginner taking your first steps into the realm of data analytics or a seasoned professional looking to upskill and adapt to the latest tools, this book is your go-to resource. Authored by Nitish Verma, a renowned blogger, author, and digital marketing practitioner, this book provides a step-by-step approach to mastering GA4. With clarity and precision, Nitish breaks down complex concepts, demystifies GA4's features, and equips you with practical knowledge to make informed data-driven decisions. Inside this handbook, you will find: - An introduction to GA4 and its advantages over previous versions of Google Analytics - Clear explanations of key terminology and concepts in data analytics - Step-by-step instructions for setting up your GA4 property and integrating it with your website or mobile app - Guidance on tracking user interactions across multiple platforms and channels - Techniques for analyzing and interpreting data to uncover actionable insights - Best practices for setting up conversion goals, measuring their success, and optimizing your marketing strategies - Tips and strategies for overcoming common challenges and maximizing the potential of GA4
Publisher: Nitish Verma
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 50
Book Description
"GA4 Jumpstart: A Beginner's Handbook for Google Analytics 4" is your comprehensive guide to navigating the world of data analytics with Google Analytics 4 (GA4). Whether you are a beginner taking your first steps into the realm of data analytics or a seasoned professional looking to upskill and adapt to the latest tools, this book is your go-to resource. Authored by Nitish Verma, a renowned blogger, author, and digital marketing practitioner, this book provides a step-by-step approach to mastering GA4. With clarity and precision, Nitish breaks down complex concepts, demystifies GA4's features, and equips you with practical knowledge to make informed data-driven decisions. Inside this handbook, you will find: - An introduction to GA4 and its advantages over previous versions of Google Analytics - Clear explanations of key terminology and concepts in data analytics - Step-by-step instructions for setting up your GA4 property and integrating it with your website or mobile app - Guidance on tracking user interactions across multiple platforms and channels - Techniques for analyzing and interpreting data to uncover actionable insights - Best practices for setting up conversion goals, measuring their success, and optimizing your marketing strategies - Tips and strategies for overcoming common challenges and maximizing the potential of GA4
Data Analytics for Beginners
Author: Robert J. Woz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977843135
Category : Big data
Languages : en
Pages : 112
Book Description
If you are convinced that the world today is producing more data than the previous decades, then you understand that processing yesterday's data for today's use at times is not enough. The level of data analysis that is needed in highly competitive business environment needs to be processed, analyzed and used immediately for businesses to be ahead of their competition. Having this in mind, you need to understand from the ground up, what data is, the different types of data and how you should identify the right data for your business. To help you understand the simple basics of data and how it needs to be analyzed, then Data Analytics for Beginners is the book that you have been waiting for. The size and type of business you are running doesn't matter because after all, it will depend on your ability to understand the data that your business is exposed to so as to make better business decisions for the current working environment and the future. Are there patterns in your business that you cannot see? Do you want to make sense of the shopping trends of your clients to better enrich their experience? Do you want to know your target market even more? Do you want to better derive insights from the feedback your clients give you? These questions can only be answered when you perform a data analysis for your business. Collecting the data is one thing, analyzing them is another matter entirely as it is not something that can be done haphazardly by just looking at the data. If you hope to understand your data well, you need to understand the data you are collecting, the methods to use and the right tools to use when analyzing the data. Inside you will find valuable steps and tools that will help make your information work for you. Do not let yourself get complacent, stop looking at the data that you collect each day and start analyzing your data to move your business up. Get started by buying this book today! Inside you will find How data should be understood? Terms and concepts used in data analysis. Data mining and the different kinds of databases used to store data. How information can be retrieved and manipulated in the database to create a visual representation of what you want to know? The life cycle of data analysis. And more...
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977843135
Category : Big data
Languages : en
Pages : 112
Book Description
If you are convinced that the world today is producing more data than the previous decades, then you understand that processing yesterday's data for today's use at times is not enough. The level of data analysis that is needed in highly competitive business environment needs to be processed, analyzed and used immediately for businesses to be ahead of their competition. Having this in mind, you need to understand from the ground up, what data is, the different types of data and how you should identify the right data for your business. To help you understand the simple basics of data and how it needs to be analyzed, then Data Analytics for Beginners is the book that you have been waiting for. The size and type of business you are running doesn't matter because after all, it will depend on your ability to understand the data that your business is exposed to so as to make better business decisions for the current working environment and the future. Are there patterns in your business that you cannot see? Do you want to make sense of the shopping trends of your clients to better enrich their experience? Do you want to know your target market even more? Do you want to better derive insights from the feedback your clients give you? These questions can only be answered when you perform a data analysis for your business. Collecting the data is one thing, analyzing them is another matter entirely as it is not something that can be done haphazardly by just looking at the data. If you hope to understand your data well, you need to understand the data you are collecting, the methods to use and the right tools to use when analyzing the data. Inside you will find valuable steps and tools that will help make your information work for you. Do not let yourself get complacent, stop looking at the data that you collect each day and start analyzing your data to move your business up. Get started by buying this book today! Inside you will find How data should be understood? Terms and concepts used in data analysis. Data mining and the different kinds of databases used to store data. How information can be retrieved and manipulated in the database to create a visual representation of what you want to know? The life cycle of data analysis. And more...
Data Mining for Business Intelligence
Author: Galit Shmueli
Publisher: John Wiley & Sons
ISBN: 0470084855
Category : Mathematics
Languages : en
Pages : 300
Book Description
Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success. Data Mining for Business Intelligence, which was developed from a course taught at the Massachusetts Institute of Technology's Sloan School of Management, and the University of Maryland's Smith School of Business, uses real data and actual cases to illustrate the applicability of data mining intelligence to the development of successful business models. Featuring XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of data mining techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples are provided to motivate learning and understanding. Data Mining for Business Intelligence: Provides both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis Features a business decision-making context for these key methods Illustrates the application and interpretation of these methods using real business cases and data This book helps readers understand the beneficial relationship that can be established between data mining and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions.
Publisher: John Wiley & Sons
ISBN: 0470084855
Category : Mathematics
Languages : en
Pages : 300
Book Description
Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success. Data Mining for Business Intelligence, which was developed from a course taught at the Massachusetts Institute of Technology's Sloan School of Management, and the University of Maryland's Smith School of Business, uses real data and actual cases to illustrate the applicability of data mining intelligence to the development of successful business models. Featuring XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of data mining techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples are provided to motivate learning and understanding. Data Mining for Business Intelligence: Provides both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis Features a business decision-making context for these key methods Illustrates the application and interpretation of these methods using real business cases and data This book helps readers understand the beneficial relationship that can be established between data mining and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions.