What You Can Learn From Military Principles PDF Download

Author: Virender Kapoor
Publisher: Bloomsbury Publishing
ISBN: 9386349566
Category : Business & Economics
Languages : en
Pages : 271

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Book Description
San Tzu's classic The Art of War written circa 500 B.C. discusses broad eternal truths concerning military and political philosophy. These were well adapted by military and business strategists. While Sun Tzu looks at fundamentals, this book examines the principles which define military methods to accomplish an operational task or attain a strategic intent. There is much more one can learn from these hands on military practices which are at the heart of any military campaign. Almost all modern management principles therefore are a derivative of such military operational practices, tried and tested in different cultures, locations and circumstances. These evolved and have undergone change over the years according to the changing environment. The author explores each of these principles and examines their 'core value' that can be applied across a broad spectrum of situations in our daily lives and in business methods. The content is a blend of contemporary history, Science and Technology, Management, Psychology, IT, Leadership, Motivation, HRM, Economics, Military History, Strategy and Geopolitics, International Relations, Diplomacy and Political Science.

Author: Reed K. Holden
Publisher: Pearson Education
ISBN: 013306476X
Category : Business & Economics
Languages : en
Pages : 199

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Book Description
Offers strategies and advice on retaining pricing power for business-to-business salespeople who have to negotiate with procurement departments.

Author: Thomas Gad
Publisher: Kogan Page Publishers
ISBN: 0749477512
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers. To all intents and purposes, brands must continue to introduce innovative and intriguing experiences to customers so that they can remain differentiated from the herd and deliver a human message amongst increasingly automated and unremarkable communications. Developed from experience at the forefront of new branding developments at market-leading companies, and drawing on the lessons learned by cultivating start-ups with sponsors including Google, Customer Experience Branding expertly reviews the key considerations when devising brand strategy to introduce an element of newness and interest into customer interactions. Case studies are delivered from major brands that continually achieve this, including Apple, Starbucks, Virgin, LEGO, Google, GoPro, Uber, Instagram, KLM and Handelsbanken, and the Foreword has been provided by Sir Richard Branson, who has himself unfailingly responded to consumer need and overseen a remarkable portfolio over the years as a result.

Author: Karen Duffy
Publisher: Simon and Schuster
ISBN: 1628727969
Category : Health & Fitness
Languages : en
Pages : 206

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Book Description
An inspirational, powerful, and funny manual for coping and living with devastating pain. For two decades, Karen Duffy —New York Times bestselling author, former MTV VJ, Revlon model, and actress— has managed to live an enriching life despite living in a state of constant pain. Duffy has sarcoidosis, a disorder that causes the growth of inflammatory cells on different organs of the body. In her case, her sarcoidosis is located in her brain, causing her unimaginable pain. In this powerful, inspirational, funny, and important manual for surviving pain, Duffy draws on her experience as a patient advocate, certified recreational therapist, and hospital chaplain to illuminate gratifying methods people can use to cope with chronic pain and reinforces the sentiment that "circumstances determine our lives, but we shape our lives by what we make of circumstances" (Sir John Wheeler Bennet). More than one-third of the US population—nearly 113 million Americans—is currently living with chronic pain, while another 133 million Americans live with some form of chronic illness. Half of the US population lives with the challenges of these invisible illnesses where their symptoms are not always obvious to the casual observer. Addressing a country ravaged by both chronic pain and opioid addiction, Backbone offers a salve of self-sufficiency, spunk, and perseverance. With a light tone, deft wordplay, and interactive gems such as the Bill Murray Pain Scale, Mastectomy Paper Dolls, and a crown to wear just for getting out of bed, Duffy's serious—and seriously funny—book is for the massive population living with chronic pain who are eager to be understood and helped, and sends the message that despite the pain, there is a way to a good life.

Author: John F Leahy
Publisher: Naval Institute Press
ISBN: 1612512313
Category : History
Languages : en
Pages : 270

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Book Description
Whenever sailors are confronted with 'unsolvable' problems--be it a fouled anchor or paint that won't dry--they often throw up their hands and exclaim, 'We'd better ask the Chief.' That refrain, heard for generations throughout the Navy, is the theme for Jack Leahy's newest book. Written at sea, his book provides a compelling picture of the Chief Petty Officer's community in the U.S. Navy. As a guest of the Chief Petty Officer's mess aboard USS George Washington during Operation Enduring Freedom, Leahy was granted complete and unfettered access to all areas of the massive carrier and the other ships in her battle group. He interviewed nearly one hundred Navy Chiefs from the aviation, surface, submarine, and special warfare communities and recounts their stories of daily life at sea. In doing so, he presents the true backbone of the modern Navy: the wisdom, character, and dignity of the Chief Petty Officer's community. This book of contemporaneous oral history follows the format that proved so successful with Leahy's earlier book on Navy boot camp. Color photographs help bring the story to life.

Author: B.K. Tyagi
Publisher: Scientific Publishers
ISBN: 9387741486
Category : Science
Languages : en
Pages : 414

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Book Description
Of how many books can it be said that their publication directly affected the personal wellbeing of every person on the earth? No doubt, many books have been written which have changed the outlook of millions, altered social institutions, and even deflected the course of history, but of very few can it be said that their contents concerned the very central core of the construction of that rare amongst rarest of human morphs – the scientist – whom the entire humanity owes virtually everything, from good living conditions including clothes, drinking water, food, hygiene and health to clean environment. This book is all about the virtues that make a scientist. It is certainly not an easy task to define a scientist but for the characteristic that he is maddeningly obsessed with the prospects of achieving his objective under the severest of personal and professional stumbling blocks! Beforehand, thus, he visualises the entire scenario of his undertakings without actually physically seeing & that is what makes him different from a man of ordinary mould: Wise haveth their eyes, in the head; Fools waketh through forest, & see no firewood! I hope that this book, unique in its approach and treatment on the subject, and written with a view to ignite the young minds to develop habits of perseverance and dedication, so that a stronger future of India could be constructed.

Author: H.J. Herrmann
Publisher: Elsevier
ISBN: 1483296121
Category : Technology & Engineering
Languages : en
Pages : 368

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Book Description
Since the beginning of the century the technological desire to master the fracture of metals, concrete or polymers has boosted research and has left behind an overwhelming amount of literature. In a field where it seems difficult to say anything simple and new, the editors and authors of this book have managed to do just that.The approach to fracture taken here was not conceived by mechanical engineers or material scientists. It is essentially the by-product of exciting developments that have occurred in the last ten to fifteen years within a branch of theoretical physics, called statistical physics. Concepts such as ``percolation'' and ``fractals'', as models for the properties of fracture are not often considered by engineers. A particular aim of this volume is to emphasize the fundamental role disorder plays in the breaking process.The main scope of the volume is pedagogical and is at the same time an overview of fracture mechanics for physicists and an introduction to new concepts of statistical physics for mechanics and engineers. To this end the first half of the book consists of introductory chapters and the second half contains the results that have emerged from this new approach.

Author: Lex Martin
Publisher: Lex Martin
ISBN: 0997513926
Category : Fiction
Languages : en
Pages : 380

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Book Description
There’s a fine line between lust and hate. I don’t care that Drew Merritt spent the last year transforming himself from grungy slob to sexy playboy. With messy, dirty blond hair and gorgeous eyes, his looks aren’t the problem. His mouth is. And the stupid things that come out of it. But after an emergency strands us together, and he does his damnedest to take care of me… Let’s just say there’s one thing we don’t clash on. And it doesn’t involve talking. I’ve despised Drew since I met him years ago. One weekend can’t change us that much, can it? Spoiler alert: It doesn’t. Except he left me a little keepsake. And in nine months, I’ll have a surprise for Portland’s most notorious player.

Author: Tara Pammi
Publisher: HarperCollins Australia
ISBN: 1489213481
Category : Fiction
Languages : en
Pages : 132

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Book Description
"I have a daughter...she's yours." After nearly losing her life, Alexis Sharpe determines to tell Leandro Conti about their child. It's been seven years, but for her daughter she'll face him and hope her heart remains intact... Known as the Conti Saint, Leandro's passionate encounter with Alexis is his guilty secret. Following the death of his wife he forbade himself the indulgence of a woman, but Alexis remains the one irresistible temptation. He regrets how he treated Alexis, but now that she's back and the mother of his child, Leandro will claim everything that's his!

Author: Chris Barton
Publisher: Millbrook Press ™
ISBN: 1512472174
Category : Juvenile Nonfiction
Languages : en
Pages : 44

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Book Description
A visually stunning look at innovative and eye-popping measures used to protect ships during World War I. During World War I, British and American ships were painted with bold colors and crazy patterns from bow to stern. Why would anyone put such eye-catching designs on ships? Desperate to protect ships from German torpedo attacks, British lieutenant-commander Norman Wilkinson proposed what became known as dazzle. These stunning patterns and colors were meant to confuse the enemy about a ship's speed and direction. By the end of the war, more than four thousand ships had been painted with these mesmerizing designs. Author Chris Barton and illustrator Victo Ngai vividly bring to life this little-known story of how the unlikely and the improbable became just plain dazzling. "[A] conversational, compelling, and visually arresting story . . ."—starred, Publishers Weekly "Barton's lively text is matched by Ngai's engrossing artwork, which employs dazzle techniques throughout her inventive spreads."—The Bulletin of the Center for Children's Books New York Public Library Best Books for Kids Children's Book Committee at Bank Street College Best Children's Book of the Year