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Author: Daniel McLean Publisher: Jones & Bartlett Publishers ISBN: 0763781592 Category : Education Languages : en Pages : 482
Book Description
Focusing on ten different types of organizations-ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors-this classic text is an invaluable resource for students considering a career in the recreation and leisure industry. --
Author: Daniel McLean Publisher: Jones & Bartlett Publishers ISBN: 0763781592 Category : Education Languages : en Pages : 482
Book Description
Focusing on ten different types of organizations-ranging from nonprofit community organizations and armed forces recreation to sports management and travel and tourism sponsors-this classic text is an invaluable resource for students considering a career in the recreation and leisure industry. --
Author: Barrie Gunter Publisher: Routledge ISBN: 1134663919 Category : Psychology Languages : en Pages : 192
Book Description
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Author: John Tribe Publisher: Routledge ISBN: 1136434542 Category : Business & Economics Languages : en Pages : 510
Book Description
This textbook describes the relevance of economics to the tourism and leisure industries, helping you to pass an economics module as part of a tourism, recreation or sport management degree. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. The author explains the impact of the global economic crisis and the importance of understanding what has happened over the course of previous economic business cycles to prepare for what may happen in the future. Contrasting evidence is put forward to provide a sense of the dynamics of world economies.
Author: Daniel D. McLean Publisher: Jones & Bartlett Learning ISBN: 9780763749590 Category : Health & Fitness Languages : en Pages : 422
Book Description
The Eighth Edition Of This Classic Textbook Continues To Provide A Detailed Overview Of The History, Developments, And Current Trends In Leisure Studies. It Has Been Heavily Revised To Reflect Recent Societal Changes And The Challenges That Face The Leisure-Services Industry In The 21St Century. Students Will Learn How Trends Such As Dramatic Shifts In Population Make-Up, The Impact Of Technology, And Marketing Affect Leisure-Service Systems And The Recreation And Park Professions. To Reflect These Trends, The Text Focuses On Ten Different Types Of Organizations, Ranging From Nonprofit Community Organizations Or Armed Forces Recreation To Sports Management And Travel And Tourism Sponsors.
Author: Mclean Publisher: Jones & Bartlett Learning ISBN: 1284106810 Category : Education Languages : en Pages : 329
Book Description
The Eleventh Edition of Kraus' Recreation and Leisure in Modern Society provides a detailed introduction to the history, developments, and current trends in leisure studies. It addresses contemporary issues facing the recreation and leisure profession and focuses on challenges and opportunities that impact the profession now as well as years from now. Extensive research into emerging trends helps support the text and provide insights into the future.
Author: Both Faculty of Leisure and Tourism John Tribe Publisher: Routledge ISBN: 1136358110 Category : Business & Economics Languages : en Pages : 456
Book Description
Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and more. Essentially a real world text in applied economics, it explains the necessary economic theories from first principles and applies them to a range of leisure and tourism problems and issues at the consumer, business, national and international level. Key themes discussed are: * How is the provision of leisure and tourism determined and could it be provided in a different way? * What are the key opportunities and threats facing leisure and tourism & environmental impacts? * How can economics be used to manage leisure and tourism? International in its outlook, this text uses examples from Brazil, China, India and Japan, as well as Europe, North America and Australia. With an accompanying website with links and Powerpoint resources for lecturers, this new edition provides: * New chapters on regeneration, tourism as an economic development strategy, globalisation and ppolitical economy of tourism. * Introduction of dependency theory and development economics theories * Liberal use of press cuttings, journal articles and international case studies * User friendly learning features such as: visual mapping of chapter contents, chapter objectives, summaries of key points’ short answer questions.
Author: John Jenkins Publisher: Routledge ISBN: 113452840X Category : Business & Economics Languages : en Pages : 609
Book Description
Edited by leading authorities, this key reference reflects the multidisciplinary nature of its subject. It is an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider subject exploration.
Author: Susan Horner Publisher: Routledge ISBN: 1136387854 Category : Business & Economics Languages : en Pages : 426
Book Description
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Author: George Torkildsen Publisher: Psychology Press ISBN: 9780415309967 Category : Business & Economics Languages : en Pages : 596
Book Description
'Leisure and Recreation Management' is essential reading for anyone interested in exploring both the theory and the practicalities of managing leisure and recreational facilities.
Author: Daniel McLean
Author: Daniel McLean
Author: Barrie Gunter
Author: John Tribe
Author: Daniel D. McLean
Author: Mclean
Author: Both Faculty of Leisure and Tourism John Tribe
Author: John Jenkins
Author: Susan Horner
Author: Patricia Lyon
Author: George Torkildsen