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Author: Lee McGuigan Publisher: Digital Formations ISBN: 9781433123597 Category : Digital media Languages : en Pages : 0
Book Description
This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
Author: Lee McGuigan Publisher: Digital Formations ISBN: 9781433123597 Category : Digital media Languages : en Pages : 0
Book Description
This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection. The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
Author: Christian Fuchs Publisher: Springer ISBN: 1137478578 Category : Social Science Languages : en Pages : 347
Book Description
This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.
Author: Publisher: BRILL ISBN: 9004291415 Category : Political Science Languages : en Pages : 628
Book Description
More than 130 years after Karl Marx’s death and 150 years after the publication of his opus magnum Capital: Critique of Political Economy, capitalism keeps being haunted by period crises. The most recent capitalist crisis has brought back attention to Marx’s works. This volume presents 18 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism help us to understand media, cultural and communications in 21st century informational capitalism. Marx is back! This book is a key resource on the foundations of Marxist Media, Cultural and Communication Studies.
Author: Gabriele Siegert Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110416794 Category : Social Science Languages : en Pages : 278
Book Description
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Author: Gabriele Balbi Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110740281 Category : History Languages : en Pages : 295
Book Description
As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts. It argues for the need for a conceptual media and communication history that will reveal new developments without concealing continuities and it demonstrates how the analogue/digital dichotomy is often a misleading one.
Author: Joseph Turow Publisher: MIT Press ISBN: 026226496X Category : Business & Economics Languages : en Pages : 236
Book Description
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.
Author: Jo Pierson Publisher: Bloomsbury Publishing ISBN: 147251727X Category : Social Science Languages : en Pages : 171
Book Description
Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
Author: Ewa Mazierska Publisher: Bloomsbury Publishing USA ISBN: 1501338390 Category : Music Languages : en Pages : 304
Book Description
Popular Music in the Post-Digital Age explores the relationship between macro environmental factors, such as politics, economics, culture and technology, captured by terms such as 'post-digital' and 'post-internet'. It also discusses the creation, monetisation and consumption of music and what changes in the music industry can tell us about wider shifts in economy and culture. This collection of 13 case studies covers issues such as curation algorithms, blockchain, careers of mainstream and independent musicians, festivals and clubs-to inform greater understanding and better navigation of the popular music landscape within a global context.
Author: Christian Fuchs Publisher: Routledge ISBN: 1317364481 Category : Social Science Languages : en Pages : 603
Book Description
Renowned Marxist scholar and critical media theorist Christian Fuchs provides a thorough, chapter-by-chapter introduction to Capital Volume 1 that assists readers in making sense of Karl Marx’s most important and groundbreaking work in the information age, exploring Marx’s key concepts through the lens of media and communication studies via contemporary phenomena like the Internet, digital labour, social media, the media industries, and digital class struggles. Through a range of international, current-day examples, Fuchs emphasises the continued importance of Marx and his work in a time when transnational media companies like Amazon, Google, and Facebook play an increasingly important role in global capitalism. Discussion questions and exercises at the end of each chapter help readers to further apply Marx’s work to a modern-day context.
Author: Christian Fuchs Publisher: SAGE Publications Limited ISBN: 1529695775 Category : Social Science Languages : en Pages : 272
Book Description
You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The Fourth Edition contains new chapters and has updated and revised versions of other chapters: · The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA. · It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of Twitter-alternative Mastodon, digital fascism, influencers and the attention economy on TikTok, digital capitalism, the role of big data in digital capitalism, The Public Service Media and Public Service Internet Manifesto, social media’s digital alienation, and Putinism and information warfare. · It explores populism, racism, nationalism, militant patriarchy in a chapter on right-wing authoritarianism on social media that includes two case studies of Donald Trump and Putinism. · It analyses the phenomenon of social media influencers in the age of TikTok, Instagram, YouTube, and Snapchat. · It explains in an updated chapter what digital capitalism is and what role big data plays in it. · It explores the growing prominence of platforms and platform capitalism. · It analyses fake news, misinformation, and surveillance capitalism in the context of Facebook, WhatsApp, Cambridge Analytica, and the Internet Research Agency. · It shows why Google is simultaneously the Internet’s God and Satan. · It discusses digital democracy and the digital public sphere in the context of Twitter. · It challenges you to envision and achieve a truly social media that serves the purposes of a just and fair world. · It introduces platform co-operatives and the Public Service Internet. There are winners and losers in the age of digital capitalism. This book is an essential guide for anyone who wants to critically understand how we got to digital capitalism and capitalist social media, what we can do about it, and what a democratic public sphere looks like.
Author: Lee McGuigan
Author: Lee McGuigan
Author: Christian Fuchs
Author: 
Author: Gabriele Siegert
Author: Gabriele Balbi
Author: Joseph Turow
Author: Jo Pierson
Author: Ewa Mazierska
Author: Christian Fuchs
Author: Christian Fuchs