Author: Kay Ka-Yuk Lai
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 272

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Book Description

Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002271
Category : Advertising
Languages : en
Pages : 324

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Book Description
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Author: Qing Cao
Publisher: Routledge
ISBN: 1000448940
Category : History
Languages : en
Pages : 240

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Book Description
This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

Author: Hsingwen Chung
Publisher:
ISBN:
Category :
Languages : en
Pages : 177

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Book Description
Goal: The overall goal of the study was to explore consumer perceptions and attitudes about brand name drugs and generic drugs in Taiwan. Bivariate associations were investigated among perceptions, attitudes, anticipated actions (thoughts), knowledge, and experiences with brand name and generic drugs. Methods: The sampling frame was three hospitals in Taiwan: Tri-Service General Hospital (TSGH); China Medical University Hospital (CMUH); and Chien-Yu Hospital (CYH). A non-disguised, self-administered survey questionnaire was used to collect data from patients at waiting areas near a pharmacy or clinic in these three hospitals that had heard of brand name or generic drugs. For subject recruitment, a 'Push' or 'Pull' strategy was used in purposive or judgmental sampling, with the researcher taking initiative to reach out to patients randomly or setting up a poster in the waiting area to invite potential survey participants, respectively. The sample size was determined based on the nonparametric contingency table analyses too accomplish study goals. Respondents completed and returned the questionnaires onsite and were given a 7-ELEVEN gift card worth $100 in Taiwan currency as a token. For statistical analysis, perceived effectiveness, perceived quality and attitudes were categorized dichotomously to 'favorable for brand name' and 'generics not inferior to brands.' Two separate categorizations were used to group respondents into low, medium, and high knowledge groups based on one set of 7 questions about characteristics and features associated with brand name or generic drugs and a second set of 4 questions related to similarities and differences between brand name and generic drugs. Results: Data collection between March 19th and April 12th 2018 achieved 517 questionnaires for analysis (TSGH=200, CMUH=203, CYH=114). Only about 40 percent of the hospital patients contacted to participate reported that they had heard of brand name or generic drugs. The average age of respondents was 48 years old and more than half (53.0%) had no chronic disease prescriptions. Among respondents who could report whether or not they had had drugs prescribed for them, 235 (179) had experienced a brand name (generic) drug being prescribed and 45 (61) did not have experience. Among a subset of 91 respondents that had a brand name drugs ever switched to a generic drug, 55 reported same therapeutic effects and 57 reported no difference in adverse effects after the switch. For perceived effectiveness, about 40 to 60 percent of respondents associated the effectiveness features or characteristics with brand name drugs and less than 10% associated those characteristics with generic drugs. For perceived quality, respondents were more likely to have the perspective that manufacturer's reputation (53.4%) and being produced in quality facilities (61.1%) were associated with brand name drugs. For attitudes, 57% to 65% of the respondents associated confidence, satisfaction and comfort with brand name drugs. For the knowledge questions about characteristics of drugs, about 70% knew that brand name drugs have higher prices or higher costs. About 60 and 65 % knew that brand name drugs go through R&D and more likely were made by foreign manufacturers, respectively. For knowledge questions on similarities and differences between brand name and generic drugs, approximately three-fourths of the respondents understood correctly that these two types of medications are therapeutically interchangeable. Slightly fewer, 59% and 63% agreed that the two have the same dosage and active ingredient, respectively. In the bivariate analyses, perceptions and attitudes were significantly associated in expected directions, higher perceptions for effectiveness for brand name drugs matched higher perceptions for quality and positive attitudes toward brand name drugs. Perceptions or attitudes also were associated with knowledge and with corresponding anticipated actions about a generic switch (accept vs. not) or paying out-of-pocket costs for branded drugs. For experiences with having been prescribed brand name or generic drugs, only being prescribed brand name drugs was associated with attitudes (more favorable attitude with experience). Higher knowledge level based on questions about similarities and differences between brand name and generic drugs was associated with accepting a generic switch and not wanting to pay out-of-pocket costs for branded drugs. Respondents with higher knowledge also more often reported perceiving no subsequent difference in effectiveness or adverse effects after experiencing a generic switch. Conclusion: A considerable proportion of Taiwanese consumer respondents had positive perceptions of effectiveness and quality, plus attitudes toward brand name drugs and these perceptions and attitudes were also associated with corresponding anticipated actions about a generic switch or paying their own costs for branded drugs. However, there appears to be a substantial gap in consumer awareness and understanding of brand name and generic drugs. Governmental administrators in Taiwan may benefit from education and promotion to help consumers feel confident about using generic drugs.

Author: Shan-nan Chang
Publisher:
ISBN:
Category : Authoritarianism
Languages : en
Pages : 110

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Book Description

Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Category : Business & Economics
Languages : en
Pages : 187

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Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Author: Judith Lynne Zaichkowsky
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Zaichkowsky (marketing, Simon Fraser U., Canada) draws upon research in consumer behavior to explain the history, evolution, and prevalence of the problem of brand imitation. Of special interest to marketing managers are her methods for guarding against brand imitation. Annotation copyright by Book News, Inc., Portland, OR

Author: Larry Diamond
Publisher: Hoover Press
ISBN: 0817922865
Category : Political Science
Languages : en
Pages : 223

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Book Description
While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.

Author: Nashya Haider
Publisher: Open Dissertation Press
ISBN: 9781361412855
Category :
Languages : en
Pages :

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Book Description
This dissertation, "Attitudes of Hong Kong Chinese Adolescents Towards Brands" by Nashya, Haider, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3121409 Subjects: Business names - China - Hong Kong Young consumers - China - Hong Kong Youth - China - Hong Kong - Attitudes

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 88

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Book Description
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.