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The Attention-value of Newspaper Advertisements

The Attention-value of Newspaper Advertisements PDF Author: Richard Benjamin Franken
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 64

Book Description


The Attention-value of Newspaper Advertisements

The Attention-value of Newspaper Advertisements PDF Author: Richard Benjamin Franken
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 64

Book Description


Newspaper Advertising

Newspaper Advertising PDF Author: George Henry Edward Hawkins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192

Book Description


Introduction to Advertising

Introduction to Advertising PDF Author: Arthur Judson Brewster
Publisher: The Minerva Group, Inc.
ISBN: 9780898755060
Category : Business & Economics
Languages : en
Pages : 398

Book Description
Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.

Advertising Analysis

Advertising Analysis PDF Author: Horace James Oldham
Publisher:
ISBN:
Category :
Languages : en
Pages : 276

Book Description


The Modern Advertisement

The Modern Advertisement PDF Author: John Manning
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 48

Book Description


Attention

Attention PDF Author: American Newspaper Publishers Association. Bureau of Advertising
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :

Book Description


Attention

Attention PDF Author: American Newspaper Publishers Association. Bureau of Advertising
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126

Book Description


Newspaper Advertising

Newspaper Advertising PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192

Book Description


Attention: a Collection of the ... Advertisements that Have Been Most Successful in Arresting the Attention of Newspaper Readers--taken from The Continuing Study of Newspaper Reading Conducted by the Advertising Research Foundation

Attention: a Collection of the ... Advertisements that Have Been Most Successful in Arresting the Attention of Newspaper Readers--taken from The Continuing Study of Newspaper Reading Conducted by the Advertising Research Foundation PDF Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages :

Book Description


The Attention Merchants

The Attention Merchants PDF Author: Tim Wu
Publisher: Vintage
ISBN: 0804170045
Category : Business & Economics
Languages : en
Pages : 434

Book Description
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.