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Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511021579 Category : Business & Economics Languages : en Pages : 29
Book Description
The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas". This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
Author: G. Richard Shell Publisher: Penguin ISBN: 9781591841760 Category : Business & Economics Languages : en Pages : 332
Book Description
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Author: Thomas A. Stewart Publisher: HarperCollins ISBN: 0062415700 Category : Business & Economics Languages : en Pages : 173
Book Description
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.
Author: Mario Moussa Publisher: John Wiley & Sons ISBN: 1119157404 Category : Business & Economics Languages : en Pages : 256
Book Description
Build high-performing teams with an evidence-based framework that delivers results Committed is a practical handbook for building great teams. Based on research from Wharton’s Executive Development Program (EDP), this concise guide identifies the common challenges that arise when people work together as a group and provides key guidance on breaking through the barriers to peak performance. Committed draws its insights from the EDP’s living lab: an intensive two-week simulation during which executive-level participants run complex global businesses. The authors have observed over 100 teams collaborating and competing for over 100 combined years in this intense environment. It has yielded fundamental insights about teamwork: what usually goes wrong, what frequently goes right, and the methods and techniques that will help you access your team’s full potential. These insights have been distilled into a simple, repeatable process that you can start applying today. Getting teams engaged and aligned is hard. Committed will give you the tools you need to deal with all of the familiar teamwork challenges that get in the way: organizational politics, delegation, coordination, and aligning skills and motivation. Using vivid stories and examples from the worlds of business, sports, and non-profits, it will teach you how to: Understand the dynamics of successful teams Achieve peak performance using a research-backed methodology Gain expert insight into why most teams underperform Learn the critical points common to all great teams Committed gives you the perspective you need to combine the right people with the right way of collaborating to achieve extraordinary results.
Author: Woo Publisher: TokyoPop ISBN: 9781595320308 Category : Comics & Graphic Novels Languages : en Pages : 0
Book Description
The vampire Deshwitat, competes in the final round of the Vampire Lord Tournament, knowing that if he dies it could mean the extinction of the vampire race.
Author: Patrick Wu Publisher: Independently Published ISBN: 9781794565166 Category : Languages : en Pages : 115
Book Description
What if you could have the thriving romantic life that you always dreamed of while using less effort to get it? In this book, you will learn the 9 ways to super-charge your self-confidence while you thrive in the areas of your social life, your romantic life, and your life in general.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511021579 Category : Business & Economics Languages : en Pages : 29
Book Description
The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas". This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
Author: G. Richard Shell Publisher: Penguin ISBN: 1101202513 Category : Business & Economics Languages : en Pages : 332
Book Description
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Author: BusinessNews Publishing,
Author: G. Richard Shell
Author: Thomas A. Stewart
Author: 
Author: Mario Moussa
Author: Ana Martín Larrañaga
Author: Woo
Author: Ryudai Takano
Author: Patrick Wu
Author: BusinessNews Publishing,
Author: G. Richard Shell