The Art of Smart Marketing What Small Business Owners Must Know to Get Customers and Sell Products PDF Download

Author:
Publisher: The Art of Smart Marketing
ISBN: 0979791308
Category :
Languages : en
Pages : 37

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Author: Carolyn Tate
Publisher: John Wiley & Sons
ISBN: 1742469957
Category : Business & Economics
Languages : en
Pages : 341

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Book Description
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Author: Trudy Murphy
Publisher: CreateSpace
ISBN: 9781483905143
Category : Internet marketing
Languages : en
Pages : 120

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Book Description
In "Smart Marketing for Local Businesses", Trudy Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques. With candid, jargon-free language & real examples, you'll learn the following about how to market your business: - Position and brand your small business like a pro. - Price your products and services to sell in any industry and economic times. - Drive sales revenue using marketing that resonates with your customers, builds trust and adds value. - Efficiently create a Smart Marketing Plan that you can start implementing today. - Identify and avoid the pitfalls of hiring marketing experts. - Balance your online and offline marketing efforts in proportion with the expected sales revenue. - Identify the optimal marketplace to connect with your customers and maximize sales by understanding their emotional state and buying behavior. - Sell anything to anyone with 5 proven tips for being a kick butt marketer. With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small business owners. "Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level. Praise for this book "Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director "Just finished reading it. Very good stuff!" @VillageLaundry "love, love, love your book, a huge help with my Pacific Ocean row plans. thanks so much" @arrancat "Thanks for Following, Trudy. Already have your book. Love it!" @roxannsouci Click the buy button & get started today!

Author: Jeff Slutsky
Publisher:
ISBN: 9781564143624
Category : Marketing
Languages : en
Pages : 0

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Book Description
A fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople, and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully solve problems, get customer commitment, and lead to an increase in sales.

Author: Linda Echentille
Publisher: Allen & Unwin
ISBN: 9781865088501
Category : Business & Economics
Languages : en
Pages : 200

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Book Description
Tips, techniques and strategies to help you promote and advertise your products and services.

Author:
Publisher: John Wiley & Sons
ISBN: 1119236916
Category : Business & Economics
Languages : en
Pages : 615

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Book Description
Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.

Author: Paul Lancaster
Publisher: John Wiley & Sons
ISBN: 1118730771
Category : Marketing
Languages : en
Pages : 384

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Book Description
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

Author: Michael DeLon
Publisher: Paperback Expert
ISBN: 0988387816
Category : Business & Economics
Languages : en
Pages : 79

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Book Description
In business you basically have two options... gamble on advertising roulette or aim for the marketing bull's eye. On Marketing gives you proven strategies to win at the game of marketing. Instead of throwing 50% of your money away on advertising that isn't trackable and doesn't produce results, you'll learn how to make every dollar count, track it to the penny and multiply your ROI quickly and easily. This isn't a book of theory. Every strategy has been tested in the real world with real businesses just like yours. The only thing standing between you and the sales, profits and income you desire is implementation. We've removed every barrier and are giving you in these few pages the most reliable, proven and easy to implement marketing strategies you'll ever see. Inside On Marketing you'll learn: WHAT MARKETING IS (AND ISN’T) 7 SMART IDEAS TO SUPER-CHARGE YOUR SALES THE MARKETING AUDIT THE KEY TO MARKET DOMINATION THE 3 STAGES OF BUSINESS THE ALPHABET MAZE THE MARKETING TRIAD THE 3 WORLDS OF BUSINESS 5 PILLARS OF BUSINESS GROWTH 2 WAYS TO SEE THE IMPORTANCE OF CRAFTING YOUR 1 UNIQUE MESSAGE REMOVING THE BARRIERS TO INACTION DEVELOPING CUSTOMERS FOR LIFE THE 1 QUESTION YOU MUST ANSWER FULCRUM POSITIONING THE STRATEGY OF FREE HOW TO CREATE AN AUTOMATED SALES FORCE and much more. You're good at what you do. Now it's time to become good at marketing what you do. Buy On Marketing Today—You Can Outpace Your Competition, Dominate Your Market and Attract and Retain Customers for Life.

Author: Vladimir John
Publisher: Meriglobe Business Academy Ltd.
ISBN: 1910435317
Category : Business & Economics
Languages : en
Pages : 35

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Book Description
Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.TABLE OF CONTENTS: Put your name in the name of the company Determine your target group Establish a clear marketing strategy Create a media mix Always promote one product Build up your brand Don't neglect regular customers Assess the results of your marketing activities The most common mistakes in marketing

Author: Jill Brennan
Publisher: Morgan James Publishing
ISBN: 1683503937
Category : Business & Economics
Languages : en
Pages : 203

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Book Description
“Every business owner should read this book—there are practical gems for all” (Rodney Young, Managing Director, Masters and Young Pty Ltd). Want to connect with more customers who want what you’re offering? Marketing can be confusing for business owners, but a well-thought-out marketing effort can rocket your small business out of a rut. That’s why Jill Brennan, an expert with more than twenty years of experience, created this clear and concise guide to small business marketing. * Find Your Big Picture * Develop Your Business Identity * Know Your Customers * Make Your Marketing Repeatable and Scalable * and more With Get Smarter Marketing, you can follow a simple, yet powerful, step-by-step framework for connecting with existing customers—and attracting new ones.