Author: Jim MartinPublisher: Page Publishing Inc
ISBN: 1662432224
Category : Business & Economics
Languages : en
Pages : 81
Book Description
How to Master the Art of Selling Health Club Memberships
Author: Jim MartinPublisher: Page Publishing Inc
ISBN: 1662432224
Category : Business & Economics
Languages : en
Pages : 81
Book Description
The Art of Selling Memberships
Author: Erik Charles RussellPublisher: Erik C. Russell
ISBN: 9780578159317
Category :
Languages : en
Pages : 224
Book Description
Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.
Membership Rules! The Art of Selling What Matters
Author: Sheri JacobsPublisher: John Wiley & Sons
ISBN: 1118767160
Category : Business & Economics
Languages : en
Pages : 35
Book Description
This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.
Selling Fitness
Author: Casey ConradThe Automatic Customer
Author: John WarrillowPublisher: Penguin
ISBN: 159184746X
Category : Business & Economics
Languages : en
Pages : 226
Book Description
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Membership by Invitation
Author: Frank C. GorePublisher: Dorrance Publishing
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 133
Book Description
Membership by Invitation is about Frank C. Gore’s career in the private club and golf industry. It spans a period of fifty-six years. Gore wrote it to help educate people in the industry, or others considering the private club industry as a career and how to grow a club. Gore chronicles the history of private clubs and how they have developed over the years. He tries to help younger generations understand the value of a private club and also educate consumers on some of the myths and misconceptions about the private club industry. Gore has visited 4,057 private city, country, golf, yacht, and athletic clubs including daily fee golf courses and golf resorts. He visited these venues in forty-eight states and thirty-five countries. About the Author Frank C. Gore is President of Gore Golf, clients include Pinehurst Resort and Country Club, North Carolina, and Craigsanquhar Sporting Club in Fife, Scotland. He is Chief Analyst for Distinguished Clubs LLC, Vice President of Development for Escalante Golf. He was Chief Marketing Officer and EVP of Membership at ClubCorp 1978–2008; Chief Marketing Officer Eagle Golf 2010–2012; Executive Pastor The Grove Community Church 1992–1994 and 2013–2019; PGA of America member 1975–2008; Publisher of Private Clubs Magazine 1996–2006, and Chairman of Associate Clubs international 1997–2005.
The Big Book of Sales
Author: Alan GordonPublisher: Createspace Independent Publishing Platform
ISBN: 9781719036771
Category :
Languages : en
Pages : 280
Book Description
This Book is an Incredibly Valuable Resource of Sales Techniques! With this revised and updated version of his popular book, Gordon adds a new and exciting perspective on the time honored subject of Sales. This extraordinary book takes you right inside the minds of the most successful salespeople in the world so you can hear the exact words, phrases, pivots and sequences they use to move the sale toward a close. This is a life-changing reference book that will stay on top of your desk throughout your sales career. You will come back to it over and over again. Its well-written pages are filled with proven tips and techniques that will guide you towards an amazingly successful career as a professional salesman. If you have the desire to become more confident in your sales ability, this book has all the detailed skills and techniques you need to get you there. Here's a sample of what to expect inside: - How to navigate the new world of selling - Sales as an ethical and respectable long term career - Six Magic Words in Sales that will change your life - Hundreds more phrases, pivots and techniques - Secrets you can use in the beginning of the sale that greatly improve your odds of a successful close - Specific rebuttals for every objection you will ever face - Closing sequences - broken down and easy to master - Powerful bonus sections added - and, much, much, more.
Printing Art, an Illustrated Monthly Magazine
Author: Membership Marketing in the Digital Age
Author: Patricia RichPublisher: Rowman & Littlefield
ISBN: 1442259825
Category : Business & Economics
Languages : en
Pages : 453
Book Description
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
If You're Not Out Selling, You're Being Outsold
Author: Michael St. LawrencePublisher: Wiley
ISBN: 9780471358121
Category : Business & Economics
Languages : en
Pages :
Book Description