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Going Viral

Going Viral PDF Author: Karine Nahon
Publisher: Polity
ISBN: 0745671292
Category : Computers
Languages : en
Pages : 202

Book Description
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
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