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Author: Bryan R. Rill Publisher: Springer ISBN: 9811085005 Category : Education Languages : en Pages : 436
Book Description
This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.
Author: Horvath, Christina Publisher: Policy Press ISBN: 144735396X Category : Political Science Languages : en Pages : 322
Book Description
This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.
Author: Venkat Ramaswamy Publisher: Simon and Schuster ISBN: 1439181063 Category : Business & Economics Languages : en Pages : 290
Book Description
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Author: Bryan R. Rill Publisher: Springer ISBN: 9811085005 Category : Education Languages : en Pages : 436
Book Description
This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.
Author: François Matarasso Publisher: ISBN: 9781903080207 Category : Art and society Languages : en Pages : 233
Book Description
From the contents:00I. Participatory art now01. The normalisation of participatory art 0II. What is participatory art?02. Concepts03. Defnitions04. The intentions of participatory art 05. The art of participatory art 06. The ethics of participatory art 0III. Where does participatory art come from?07. Making history 08. Deep roots 09. Community art and the cultural revolution (1968 to 1988) 010. Participatory art and appropriation (1988 to 2008).
Author: Brettany Shannon Publisher: Taylor & Francis ISBN: 100382076X Category : Architecture Languages : en Pages : 168
Book Description
Co-Creative Placekeeping in Los Angeles is a novel examination of Los Angeles-based socially engaged art (SEA) practitioners’ equitable placekeeping efforts. A new concept, equitable placekeeping describes the inclination of historically marginalized community members to steward their neighborhood’s development, improve local amenities, engage in social and cultural production, and assert a mutual sense of self-definition—and the efforts of SEA artists to aid them. Emerging from in-depth interviews with eight Southern California artists and teams, Co-Creative reveals how artists engage community members, sustain relationships, and defy the presumption that residents cannot speak for themselves. Drawing on these artists and theoretical analysis of their praxes, the book explicates equitable community engagement by exploring not just the creative projects but also the underlying phenomena that inspire and sustain them: community, engagement, relationships, and defiance. What further sets this book apart is how it deviates from the conventional who and what of SEA projects to foreground the how and the why that inspire and necessitate collectively creative action. Co-Creative is for anyone studying arts-based community development and gentrification, given it complicates and enriches the current conversation about art’s undeniable and increasingly controversial role in neighborhood change. It will also be of interest to researchers and students of urban studies.
Author: Francisco Tigre Moura Publisher: Taylor & Francis ISBN: 1040112544 Category : Business & Economics Languages : en Pages : 255
Book Description
Artificial intelligence (AI) has deeply impacted our understanding of creativity and the human ability to generate creative outputs. New applications for creative tasks are rapidly evolving, and new tools are constantly being developed with much greater optimal capabilities. Importantly, the success of implementing such tools for creative tasks is still heavily dependent on human supervision and input. Therefore, it is vital to understand and critically reflect on the nature of co-creative processes between humans and AI. This book addresses such issues and provides insights into how humans can augment their capabilities for generating creative and innovative outputs by successfully co-creating with AI. The book is intentionally divided into three main parts to allow for a comprehensive and holistic perspective on human and AI co-creation for creative tasks. The sections are divided as follows: Part 1: “Principles of AI and Creativity”, Part 2: “Critical Issues on Artificial Co-Creation”, and Part 3: “Industry-Specific Discussions”. Consequently, the book provides a holistic insight on the topic, covering various issues and perspectives and enabling an accessible read to a broad audience. For example, chapters cover examples across different industry sectors, including music, arts, science, and management. Furthermore, the book covers critical questions involving copyrights, ethical concerns, relationship with algorithms, and context-based issues. Only by critically reflecting on the intrinsic issues of AI and learning how to work with it effectively for creative purposes will we be able to benefit from its full potential to augment human creative abilities in an appropriate manner. This novel, edited collection is an essential read for scholars working on the intersection of AI, creativity, arts, and management.
Author: Tatiana Chemi Publisher: Springer ISBN: 9463511199 Category : Education Languages : en Pages : 266
Book Description
The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical. The contexts we look at are problem-based and student-led learning, arts-based approaches to higher educational research and teaching, collaborative practices. We believe that these perspectives are still in need of further investigation through theories and practices. We understand co-creation as the process of creative, original and valuable generation of shared meaning and development. This collected volume offers novel empirical documentation and original theoretical reflections on the application of co-creative processes in higher education. This can be directly relevant for educators and the ways in which they design education, but also for students and the ways in which they cope with and manage an ever-changing academic labour market.
Author: Christopher Ansell Publisher: Cambridge University Press ISBN: 1108487041 Category : Business & Economics Languages : en Pages : 341
Book Description
Co-creation, a strategy inspired by product and service design, would stimulate public innovation, improve governance and reinvigorate our democracy.
Author: Venkat Ramaswamy Publisher: Stanford University Press ISBN: 0804790752 Category : Business & Economics Languages : en Pages : 356
Book Description
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Author: Bryan R. Rill
Author: Horvath, Christina
Author: Venkat Ramaswamy
Author: Bryan R. Rill
Author: François Matarasso
Author: Brettany Shannon
Author: Francisco Tigre Moura
Author: Damith C. Herath
Author: Tatiana Chemi
Author: Christopher Ansell
Author: Venkat Ramaswamy