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The Art of a Corporation

The Art of a Corporation PDF Author: Jennifer Howes
Publisher: Routledge Chapman & Hall
ISBN: 9781032361178
Category : Art
Languages : en
Pages : 0

Book Description
The Art of a Corporation is a comprehensive study of artworks that were commissioned and collected by the East India Company from the early seventeenth to the midnineteenth centuries. These items range from oil paintings on canvas and marble statuary, to sandstone Buddhas and metal figurines of Hindu deities. The book takes a chronological approach and focuses on provenance to show that objects are valuable primary resources for understanding the East India Company's history. The artworks illustrate how one of the longest-surviving multinational corporations in the Western world changed over its three-century history and provide a powerful visual account of its perpetually reinvented image. This book is a must read for scholars and researchers of art history, colonial art, colonial studies, British history, economic history, business history, South Asian history, post-colonial studies, and cultural studies. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http: //www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

The Art of a Corporation

The Art of a Corporation PDF Author: Jennifer Howes
Publisher: Routledge Chapman & Hall
ISBN: 9781032361178
Category : Art
Languages : en
Pages : 0

Book Description
The Art of a Corporation is a comprehensive study of artworks that were commissioned and collected by the East India Company from the early seventeenth to the midnineteenth centuries. These items range from oil paintings on canvas and marble statuary, to sandstone Buddhas and metal figurines of Hindu deities. The book takes a chronological approach and focuses on provenance to show that objects are valuable primary resources for understanding the East India Company's history. The artworks illustrate how one of the longest-surviving multinational corporations in the Western world changed over its three-century history and provide a powerful visual account of its perpetually reinvented image. This book is a must read for scholars and researchers of art history, colonial art, colonial studies, British history, economic history, business history, South Asian history, post-colonial studies, and cultural studies. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http: //www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

America's Corporate Art

America's Corporate Art PDF Author: Jerome Christensen
Publisher: Stanford University Press
ISBN: 0804778426
Category : Performing Arts
Languages : en
Pages : 401

Book Description
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.

The Art of a Corporation

The Art of a Corporation PDF Author: Jennifer Howes
Publisher: Taylor & Francis
ISBN: 1000869490
Category : Art
Languages : en
Pages : 219

Book Description
The Art of a Corporation is a comprehensive study of artworks that were commissioned and collected by the East India Company from the early seventeenth to the midnineteenth centuries. These items range from oil paintings on canvas and marble statuary, to sandstone Buddhas and metal figurines of Hindu deities. The book takes a chronological approach and focuses on provenance to show that objects are valuable primary resources for understanding the East India Company’s history. The artworks illustrate how one of the longest-surviving multinational corporations in the Western world changed over its three-century history and provide a powerful visual account of its perpetually reinvented image. This book is a must read for scholars and researchers of art history, colonial art, colonial studies, British history, economic history, business history, South Asian history, post-colonial studies, and cultural studies. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license.

The East India Company

The East India Company PDF Author: Tirthankar Roy
Publisher: Penguin UK
ISBN: 8184756135
Category : Literary Collections
Languages : en
Pages : 268

Book Description
This groundbreaking study examines how the East India Company founded an empire in India at the same time it started losing ground in business. For over 200 years, the Company’s vast business network had spanned Persia, India, China, Indonesia and North America. But in the late 1700s, its career took a dramatic turn, and it ended up being an empire builder. In this fascinating account, Tirthankar Roy reveals how the Company’s trade with India changed it—and how the Company changed Indian business. Fitting together many pieces of a vast jigsaw puzzle, the book explores how politics meshed so closely with the conduct of business then, and what that tells us about doing business now. ‘One of the first major attempts to tell the company’s story from an Indian business perspective’—Financial Express

You, Inc.

You, Inc. PDF Author: Harry Beckwith
Publisher: Balance
ISBN: 0759572860
Category : Self-Help
Languages : en
Pages : 190

Book Description
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

The Corporation and the Arts

The Corporation and the Arts PDF Author: Richard Sedric Fox Eells
Publisher: New York : Macmillan
ISBN:
Category : Aesthetics
Languages : en
Pages : 392

Book Description


The Corporation That Changed the World

The Corporation That Changed the World PDF Author: Nick Robins
Publisher: Pluto Press
ISBN: 9780745331966
Category : Business & Economics
Languages : en
Pages : 262

Book Description
The English East India Company was the mother of the modern multinational. Its trading empire encircled the globe, importing Asian luxuries such as spices, textiles, and teas. But it also conquered much of India with its private army and broke open China's markets with opium. The Company's practices shocked its contemporaries and still reverberate today. The Corporation That Changed the World is the first book to reveal the Company's enduring legacy as a corporation. This expanded edition explores how the four forces of scale, technology, finance, and regulation drove its spectacular rise and fall. For decades, the Company was simply too big to fail, and stock market bubbles, famines, drug-running, and even duels between rival executives are to be found in this new account. For Robins, the Company's story provides vital lessons on both the role of corporations in world history and the steps required to make global business accountable today.

Forms of Persuasion

Forms of Persuasion PDF Author: Alex J. Taylor
Publisher: Univ of California Press
ISBN: 0520383567
Category : Art
Languages : en
Pages : 320

Book Description
"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--

Let the Story Do the Work

Let the Story Do the Work PDF Author: Esther Choy
Publisher: AMACOM
ISBN: 0814438024
Category : Business & Economics
Languages : en
Pages : 258

Book Description
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

The Art of Corporate Success

The Art of Corporate Success PDF Author: Ken Auletta
Publisher: Open Road Media
ISBN: 1504018591
Category : Business & Economics
Languages : en
Pages : 132

Book Description
A revealing portrait of one of the world’s finest, yet most opaque, companies—and the quiet genius who made it thrive Ken Auletta set out to locate one of the world’s most prosperous businesses and explain its formula for success. He searched for an enterprise with a vivid chief executive and found that company in Schlumberger Limited, a multinational oilfield services firm with skyrocketing profits and a reputation as one of the best-managed global corporations. Auletta also found his fascinating CEO in Jean Riboud, a man who had eluded media attention even though he had guided Schlumberger for 2 decades. In this compelling portrait, Auletta brings the notoriously low-profile executive to life, detailing his unique style of management and the unusual corporate culture he nurtured. A self-proclaimed socialist from France, Riboud fought in the resistance during World War II, was captured by the Nazis, and was held prisoner at the Buchenwald concentration camp. He joined Schlumberger as an assistant and quickly rose through the company’s ranks. Although he was admired for his fierce drive for perfection and eye for long-term planning and expansion, Riboud distanced himself from his corporate cohorts and instead socialized with a diverse group of artists, writers, and politicians. Brilliant and paradoxical, Riboud makes for a fascinating subject in Auletta’s comprehensive and illuminating book.