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Author: Michael Masterson Publisher: ISBN: 9780982150009 Category : Target marketing Languages : en Pages : 121
Book Description
Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
Author: Michael Masterson Publisher: ISBN: 9780982150009 Category : Target marketing Languages : en Pages : 121
Book Description
Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
Author: Joy Knoblauch Publisher: University of Pittsburgh Press ISBN: 0822987031 Category : Architecture Languages : en Pages : 427
Book Description
Inspired by the rise of environmental psychology and increasing support for behavioral research after the Second World War, new initiatives at the federal, state, and local levels looked to influence the human psyche through form, or elicit desired behaviors with environmental incentives, implementing what Joy Knoblauch calls “psychological functionalism.” Recruited by federal construction and research programs for institutional reform and expansion—which included hospitals, mental health centers, prisons, and public housing—architects theorized new ways to control behavior and make it more functional by exercising soft power, or power through persuasion, with their designs. In the 1960s –1970s era of anti-institutional sentiment, they hoped to offer an enlightened, palatable, more humane solution to larger social problems related to health, mental health, justice, and security of the population by applying psychological expertise to institutional design. In turn, Knoblauch argues, architects gained new roles as researchers, organizers, and writers while theories of confinement, territory, and surveillance proliferated. The Architecture of Good Behavior explores psychological functionalism as a political tool and the architectural projects funded by a postwar nation in its efforts to govern, exert control over, and ultimately pacify its patients, prisoners, and residents.
Author: Alex J. Taylor Publisher: Univ of California Press ISBN: 0520383567 Category : Art Languages : en Pages : 320
Book Description
"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
Author: Bob Burg Publisher: Sound Wisdom ISBN: 0768487005 Category : Business & Economics Languages : en Pages : 175
Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Author: Michael Larice Publisher: Routledge ISBN: 1136205667 Category : Social Science Languages : en Pages : 640
Book Description
The second edition of The Urban Design Reader draws together the very best of classic and contemporary writings to illuminate and expand the theory and practice of urban design. Nearly 50 generous selections include seminal contributions from Howard, Le Corbusier, Lynch, and Jacobs to more recent writings by Waldheim, Koolhaas, and Sorkin. Following the widespread success of the first edition of The Urban Design Reader, this updated edition continues to provide the most important historical material of the urban design field, but also introduces new topics and selections that address the myriad challenges facing designers today. The six part structure of the second edition guides the reader through the history, theory and practice of urban design. The reader is initially introduced to those classic writings that provide the historical precedents for city-making into the twentieth century. Part Two introduces the voices and ideas that were instrumental in establishing the foundations of the urban design field from the late 1950s up to the mid-1990s. These authors present a critical reading of the design professions and offer an alternative urban design agenda focused on vital and lively places. The authors in Part Three provide a range of urban design rationales and strategies for reinforcing local physical identity and the creation of memorable places. These selections are largely describing the outcomes of mid-century urban design and voicing concerns over the placeless quality of contemporary urbanism. The fourth part of the Reader explores key issues in urban design and development. Ideas about sprawl, density, community health, public space and everyday life are the primary focus here. Several new selections in this part of the book also highlight important international development trends in the Middle East and China. Part Five presents environmental challenges faced by the built environment professions today, including recent material on landscape urbanism, sustainability, and urban resiliency. The final part examines professional practice and current debates in the field: where urban designers work, what they do, their roles, their fields of knowledge and their educational development. The section concludes with several position pieces and debates on the future of urban design practice. This book provides an essential resource for students and practitioners of urban design, drawing together important but widely dispersed writings. Part and section introductions are provided to assist readers in understanding the context of the material, summary messages, impacts of the writing, and how they fit into the larger picture of the urban design field.
Author: Victor J. Jones Publisher: eVolo Press ISBN: 1938740203 Category : Architecture Languages : en Pages : 140
Book Description
Often portrayed as a confluence of cars and movies, this book traces another course to uncover Los Angeles’ primal sources of creation – land and opportunity. Within the endless sprawl there reside flurries of uncodified spatial configurations that no high-definition map or satellite image can accurately capture nor present. (IN)formal L.A. explores a range of unique spatial practices and pedagogies through the lens of politics in Los Angeles. While this book articulates growing skepticism in current design discourse and education, it also provides a spatial awareness that is culturally rooted, socially responsive and vitally connected to the city. Composed of essays, photos, projects and interviews, (IN)formal L.A. embraces the quirky, celebrates the wide and embellishes the close range to expose the complex social organizations within this contemporary urban network. (IN)formal L.A. serves as both a textbook for classes in art and architecture, urban design, planning and theory in addition to responding to the increasing interest in the study of Los Angeles by scholars in other fields. The book provides an extended overview of the range and variety of urban issues that are critical to understanding present-day Los Angeles. “As hard as it is to wrap the mind around the urban mosh pit known as Los Angeles, it is always comforting to think someone has given a knowing push toward deciphering its DNA. Victor Jones’s compilation of critical essays and native observations does just that. Every L.A. explorer needs a copy in his or her back pocket.” — Craig Hodgetts, partner of Hodgetts+Fung and professor of architecture, University of California, Los Angeles “What form will the contemporary city, with all its fugitive qualities, continue to take? This book, with Los Angeles as the backdrop, tackles the question head on, adding ideas and dimension that will be relevant to the debates concerning all emerging cities.” — Michael Maltzan, principal of MMA and architect of Innercity Arts, Los Angeles “The studio at the heart of this book, and the essays that circle around it, show how architectural practice and pedagogy can open up a space of possibility for more democratic and just forms of political life to emerge if we are willing to embrace and build upon their fragile yet persistent reverberations.” — Aron Vinegar, Director of Art History and Visual Culture, University of Exeter, UK and author of I AM A MONUMENT: On Learning from Las Vegas
Author: Margaret Fletcher Publisher: Routledge ISBN: 1317506197 Category : Architecture Languages : en Pages : 321
Book Description
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Author: Garth S. Jowett Publisher: SAGE Publications ISBN: 1506371353 Category : Language Arts & Disciplines Languages : en Pages : 417
Book Description
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Author: Joel Marsh Publisher: Lulu.com ISBN: 1470928280 Category : Business & Economics Languages : en Pages : 272
Book Description
** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
Author: Michael Masterson
Author: Michael Masterson
Author: Joy Knoblauch
Author: Alex J. Taylor
Author: Bob Burg
Author: Michael Larice
Author: Victor J. Jones
Author: Margaret Fletcher
Author: Garth S. Jowett
Author: Mary Carruthers
Author: Joel Marsh