The ... American Marketing Association Yellow Pages and International Membership Directory PDF Download

Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 494

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Author: James P. Neelankavil
Publisher: Routledge
ISBN: 1317425456
Category : Business & Economics
Languages : en
Pages : 488

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Book Description
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.

Author:
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 1032

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An annotated guide to business and industrial directories, professional and scientific rosters, and other lists and guides of all kinds.

Author:
Publisher:
ISBN:
Category : Newspapers
Languages : en
Pages : 1928

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Author: Alexander Hiam
Publisher: John Wiley & Sons
ISBN: 0470567295
Category : Business & Economics
Languages : en
Pages : 359

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Book Description
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550

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Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1154

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Author: Chris Vogl
Publisher: iUniverse
ISBN: 059528132X
Category :
Languages : en
Pages : 260

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Book Description

Author: Anne Hart
Publisher: iUniverse
ISBN: 1532000251
Category : Reference
Languages : en
Pages : 136

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Book Description
How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.

Author: Stanley R. Joseph
Publisher: American Medical Association Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
This practical user-friendly guide to advertising and public relations for the medical practice provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include how to plan and budget; reaching the target audiences of patients, providers, and payors; advertising strategies; working with the media; developing a database of consumers; getting referrals; and much more.