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Author: Sheldon M. Garon Publisher: Cornell University Press ISBN: 9780801444876 Category : Business & Economics Languages : en Pages : 336
Book Description
A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.
Author: Sheldon M. Garon Publisher: Cornell University Press ISBN: 9780801444876 Category : Business & Economics Languages : en Pages : 336
Book Description
A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.
Author: Kenneth Weisbrode Publisher: MIT Press ISBN: 0262301075 Category : Philosophy Languages : en Pages : 90
Book Description
A concise guide to ambivalence, from Adam and Eve (to eat the apple or not?) to Hamlet (to be or not?) to globalization (e pluribus unum or not?). Why is it so hard to make up our minds? Adam and Eve set the template: Do we or don't we eat the apple? They chose, half-heartedly, and nothing was ever the same again. With this book, Kenneth Weisbrode offers a crisp, literate, and provocative introduction to the age-old struggle with ambivalence. Ambivalence results from a basic desire to have it both ways. This is only natural—although insisting upon it against all reason often results not in "both" but in the disappointing "neither." Ambivalence has insinuated itself into our culture as a kind of obligatory reflex, or default position, before practically every choice we make. It affects not only individuals; organizations, societies, and cultures can also be ambivalent. How often have we asked the scornful question, "Are we the Hamlet of nations"? How often have we demanded that our leaders appear decisive, judicious, and stalwart? And how eager have we been to censure them when they hesitate or waver? Weisbrode traces the concept of ambivalence, from the Garden of Eden to Freud and beyond. The Obama era, he says, may be America's own era of ambivalence: neither red nor blue but a multicolored kaleidoscope. Ambivalence, he argues, need not be destructive. We must learn to distinguish it from its symptoms—selfishness, ambiguity, and indecision—and accept that frustration, guilt, and paralysis felt by individuals need not lead automatically to a collective pathology. Drawing upon examples from philosophy, history, literature, and the social sciences, On Ambivalence is a pocket-sized portrait of a complex human condition. It should be read by anyone who has ever grappled with making the right choice.
Author: Whitney Phillips Publisher: John Wiley & Sons ISBN: 1509501304 Category : Computers Languages : en Pages : 240
Book Description
This book explores the weird and mean and in-between that characterize everyday expression online, from absurdist photoshops to antagonistic Twitter hashtags to deceptive identity play. Whitney Phillips and Ryan M. Milner focus especially on the ambivalence of this expression: the fact that it is too unwieldy, too variable across cases, to be essentialized as old or new, vernacular or institutional, generative or destructive. Online expression is, instead, all of the above. This ambivalence, the authors argue, hinges on available digital tools. That said, there is nothing unexpected or surprising about even the strangest online behavior. Ours is a brave new world, and there is nothing new under the sun – a point necessary to understanding not just that online spaces are rife with oddity, mischief, and antagonism, but why these behaviors matter. The Ambivalent Internet is essential reading for students and scholars of digital media and related fields across the humanities, as well as anyone interested in mediated culture and expression.
Author: Amitkumar Surendra Singh Publisher: ISBN: Category : Consumers Languages : en Pages :
Book Description
The second essay examines the storage structure of positive and negative evaluative thoughts about a product in a consumer’s memory. Our results show that all the positive and negative thoughts toward ambivalent brands are stored together at the same location in consumer’s memory. Hence, for ambivalent products, both dominant and conflicting thoughts appear to be equally accessible. However, the consumption situation appears to affect relative accessibility of various thoughts. When a decision is being made in a specific situation (e.g., party planning for nutritionally sensitive guests), the importance of situationally irrelevant conflicting thoughts gets reduced, which further reduces their accessibility. In other words, even though dominant and conflicting thoughts reside in close proximity in a consumer’s mind, and get spontaneously activated when the product is primed, situational relevance seems to suppress activation of thoughts about a product that are not relevant to the situation. Finally, the third essay tests the theoretical predictions of Gradual Threshold Model of ambivalence (GTM) as compared to those of another model of ambivalence based on the work of Zanna and Thompson (1995). Our findings support the predictions of GTM over the competing model. The practical implication of this is tested by providing consumers with two types of information and having them choose one as a means of reducing ambivalence. We find that information that attacks the conflicting information is more effective in reducing feelings of ambivalence, as compared to information that is additive to existing dominant information.
Author: Roberta Sassatelli Publisher: SAGE ISBN: 9781412911818 Category : Social Science Languages : en Pages : 254
Book Description
'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Author: Sarah Banet-Weiser Publisher: NYU Press ISBN: 0814787134 Category : Political Science Languages : en Pages : 280
Book Description
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
Author: Howard G. Lavine Publisher: Oxford University Press ISBN: 0199772754 Category : Political Science Languages : en Pages : 319
Book Description
The authors of this book demonstrate that compared to other citizens, ambivalent partisans perceive the political world accurately, form their policy preferences in a principled manner, and communicate those preferences by making issues an important component of their electoral decisions.
Author: Sheldon M. Garon
Author: Sheldon M. Garon
Author: peter n stearns
Author: Kenneth Weisbrode
Author: Wolfgang Günter Kotowski
Author: Whitney Phillips
Author: Amitkumar Surendra Singh
Author: Roberta Sassatelli
Author: Inga Clendinnen
Author: Sarah Banet-Weiser
Author: Howard G. Lavine