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Author: Belle Frank Publisher: ISBN: 9780985179519 Category : Advertising Languages : en Pages : 0
Book Description
"The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author: Belle Frank Publisher: ISBN: 9780985179519 Category : Advertising Languages : en Pages : 0
Book Description
"The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author: Lisa Cole Publisher: Demand Accelerated LLC ISBN: 9781736433454 Category : Languages : en Pages : 168
Book Description
The stress of the economic downturn is taking its toll on you and your team. You're being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled. Your demand generation engine is stalled because of market disruption, rapidly changing buyer preferences and the inability to depend on in-person events as a source of low-cost leads. Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be do more and even if your team was able to deliver more, you're worried that you won't be able to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in The Revenue RAMP, you will fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions and unlock the true potential of your team to build the ramp your business needs to grow revenue. All without stretching your team too thin, compromising lead quality, or begging for more resources.
Author: Hank Stuever Publisher: Macmillan ISBN: 9780312424886 Category : Biography & Autobiography Languages : en Pages : 324
Book Description
"We visit discount funeral homes ("Let's say you're dead..."), campgrounds where international bonds are formed ("We are from Netherlands, and we are for two days wonderink, who it is you are"), and storage facilities where America keeps its strangest secrets. We meet the men who drew the comic-book characters (including Wonder Woman) Stuever loved as a child, professional bowlers, waterbed aficionados, and some Texans on "debris drives" in search of pieces of the fallen Columbia shuttle. Finally, we travel to Stuever's hometown of Oklahoma City where the bombing of the Alfred P.Murrah federal building has created a kind of Elsewhere he has never seen before."--BOOK JACKET.
Author: Liam O'Donnell Publisher: Orca Book Publishers ISBN: 1551438828 Category : Juvenile Fiction Languages : en Pages : 65
Book Description
Fresh from his adventures in Wild Ride, Marcus is back and helping his cousin, Bounce, learn to skate. Between learning how to ollie and do a 50-50 grind, Bounce and his friends also have to avoid the skate-park goons and take on the outlaw bikers who are terrorizing the small town. Excitement, action and some radical skating tips. Hang on for another wild ride!
Author: Steven Stoll Publisher: Hill and Wang ISBN: 1429946970 Category : History Languages : en Pages : 432
Book Description
How the United States underdeveloped Appalachia Appalachia—among the most storied and yet least understood regions in America—has long been associated with poverty and backwardness. But how did this image arise and what exactly does it mean? In Ramp Hollow, Steven Stoll launches an original investigation into the history of Appalachia and its place in U.S. history, with a special emphasis on how generations of its inhabitants lived, worked, survived, and depended on natural resources held in common. Ramp Hollow traces the rise of the Appalachian homestead and how its self-sufficiency resisted dependence on money and the industrial society arising elsewhere in the United States—until, beginning in the nineteenth century, extractive industries kicked off a “scramble for Appalachia” that left struggling homesteaders dispossessed of their land. As the men disappeared into coal mines and timber camps, and their families moved into shantytowns or deeper into the mountains, the commons of Appalachia were, in effect, enclosed, and the fate of the region was sealed. Ramp Hollow takes a provocative look at Appalachia, and the workings of dispossession around the world, by upending our notions about progress and development. Stoll ranges widely from literature to history to economics in order to expose a devastating process whose repercussions we still feel today.
Author: Dan Zarrella Publisher: "O'Reilly Media, Inc." ISBN: 1449383106 Category : Computers Languages : en Pages : 245
Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author: Tim Burt Publisher: Tim Burt ISBN: Category : Business & Economics Languages : en Pages : 80
Book Description
If your marketing and advertising isn't bringing in the sales that you expect, you need A KICK IN THE ADS. Ready to ramp up your sales? It all starts with your advertising and marketing message. A successful ad is comprised of three parts: An effective marketing message Delivering that message to the right audience Constant, consistent, relentless repetition Most businesses get #2 and #3 above correct. But #1 - the message - in most marketing and advertising is usually a complete mess. The message is confusing, muddled, and usually buried under worthless words and phrases. A KICK IN THE ADS focuses on one thing: fixing your marketing message QUICKLY, so YOU can start making SALES. Each page is its own chapter, containing a marketing and advertising principle, guideline, strategy, or unbreakable rule. These are the same mantras I follow when creating any advertising for any business. While it may not be the thickest book you'll own, it might just be the most powerful. In fact, I advise you not to just skim through it. You should do a full stop at the end of each page, and think about how you can apply what's on the page to your particular situation. A KICK IN THE ADS has over 50 of my personal rules and guides in it, which have generated well over $50 million in sales globally. But like anything else in life, this info only works if you apply it. This might be the most unique marketing book you'll ever read...and want to have with you at all times. When you get A KICK IN THE ADS, you'll never look at your marketing and advertising the same way again. Just make sure to get your copy before your competition does. p.s. There is a BONUS included inside the book (3 marketing and advertising strategy videos) that are worth $997. And they're INCLUDED with your copy of A KICK IN THE ADS.
Author: Marta Russell Publisher: ISBN: Category : Political Science Languages : en Pages : 264
Book Description
The Social Contract -- Rousseau's famous term concerning the bond between a government and it's people -- has been sold to the highest bidder. Freedom is reserved only for markets in a society increasingly strangled by corporate of power.Empowerment is the new definition of destitution.By looking at the struggles of the disabled faced with the end of social services, Ending the Social Contract as We Know It provides a powerful warning: the disabled are as canaries in a coal mine, and their maltreatment is a harbinger of things to come for the rest of us.In a tightly woven argument, Marta Russell shows how the onslaught of corporate power facing the disabled -- from issues like genetic screening, to restricted access to health care, to welfare reform -- will shortly be faced by a much broader segment of society.
Author: Belle Frank
Author: Belle Frank
Author: Lisa Cole
Author: Michael Dahl
Author: Hank Stuever
Author: Liam O'Donnell
Author: Steve Kennedy
Author: Steven Stoll
Author: Dan Zarrella
Author: Tim Burt
Author: Marta Russell