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The Advertiser's Pocketbook

The Advertiser's Pocketbook PDF Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464

Book Description

The Advertiser's Pocketbook

The Advertiser's Pocketbook PDF Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464

Book Description

Advertisers' Pocketbook

Advertisers' Pocketbook PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 398

Book Description

Advertising World

Advertising World PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 544

Book Description

Advertisers' Pocketbook

Advertisers' Pocketbook PDF Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 398

Book Description

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women PDF Author: Bernice Kanner
Publisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225

Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

Advertisers' Pocketbook. A Useful Manual Concerning the Preparation of Copy and Illustrations, Etc. [With Illustrations.].

Advertisers' Pocketbook. A Useful Manual Concerning the Preparation of Copy and Illustrations, Etc. [With Illustrations.]. PDF Author: International Correspondence Schools
Publisher:
ISBN:
Category :
Languages : en
Pages : 389

Book Description

A Little Pretty Pocket-book

A Little Pretty Pocket-book PDF Author: John Newbery
Publisher: DigiCat
ISBN:
Category : Art
Languages : en
Pages : 108

Book Description
A Little Pretty Pocket-Book is a children's book written by John Newbery. It is commonly thought to be the first children's book ever made, and provides a code of conduct for boys and girls in different social settings.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Printers' Ink; the ... Magazine of Advertising, Management and Sales PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 672

Book Description

Marketing Pocket Book

Marketing Pocket Book PDF Author: Advertising Association
Publisher:
ISBN: 9781870562737
Category :
Languages : en
Pages : 144

Book Description

The Rise of Mass Advertising

The Rise of Mass Advertising PDF Author: Anat Rosenberg
Publisher: Oxford University Press
ISBN: 0192858912
Category : Business & Economics
Languages : en
Pages : 427

Book Description
The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
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