Author: International Correspondence SchoolsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464
Book Description
The Advertiser's Pocketbook
Author: International Correspondence SchoolsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464
Book Description
Advertising World
Author: Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
Author: Bernice KannerPublisher: McGraw Hill Professional
ISBN: 0071457178
Category : Business & Economics
Languages : en
Pages : 225
Book Description
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
The Rise of Mass Advertising
Author: Anat RosenbergPublisher: Oxford University Press
ISBN: 0192858912
Category : Business & Economics
Languages : en
Pages : 427
Book Description
The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Author: Pocketbook Politics
Author: Meg JacobsPublisher: Princeton University Press
ISBN: 9780691086644
Category : Business & Economics
Languages : en
Pages : 380
Book Description
"Beginning with the explosion of prices at the turn of the century, every strike, demonstration, and boycott was, in effect, a protest against rising prices and inadequate income. On one side, a reform coalition of ordinary Americans, mass retailers, and national politicians fought for laws and policies that promoted militant unionism, government price controls, and a Keynesian program of full employment. On the other, small businessmen fiercely resisted this low-price, high-wage agenda, which threatened to bankrupt them.".
Willing's Press Guide and Advertisers' Directory and Handbook
Author: A Little Pretty Pocket-book
Author: John NewberyPublisher: DigiCat
ISBN:
Category : Art
Languages : en
Pages : 108
Book Description
A Little Pretty Pocket-Book is a children's book written by John Newbery. It is commonly thought to be the first children's book ever made, and provides a code of conduct for boys and girls in different social settings.
The Advertising Yearbook
Author: Associated Advertising Clubs of the WorldPublisher:
ISBN:
Category :
Languages : en
Pages : 466
Book Description
The Advertising Yearbook
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 466
Book Description
Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.