Author: Ray Dalio
Publisher: Simon and Schuster
ISBN: 1982147253
Category : Business & Economics
Languages : en
Pages : 164
Book Description
An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s accessible to readers of all ages. It contains the key elements of the unconventional principles that helped Dalio become one of the world’s most successful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Principles or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.
Principles for Success
Author: Ray Dalio
Publisher: Simon and Schuster
ISBN: 1982147253
Category : Business & Economics
Languages : en
Pages : 164
Book Description
An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s accessible to readers of all ages. It contains the key elements of the unconventional principles that helped Dalio become one of the world’s most successful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Principles or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.
Publisher: Simon and Schuster
ISBN: 1982147253
Category : Business & Economics
Languages : en
Pages : 164
Book Description
An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s accessible to readers of all ages. It contains the key elements of the unconventional principles that helped Dalio become one of the world’s most successful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Principles or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.
It's Your Life, Live BIG
Author: Josh Hinds
Publisher: Destiny Image Publishers
ISBN: 1937879054
Category : Self-Help
Languages : en
Pages : 126
Book Description
It's Your Life, Live BIG! It's Your Life, Live Big is the inspiring, true story of how Josh Hinds overcame Tourette’s and other challenges to become a successful motivational speaker, entrepreneur, and pioneer of personal development on the internet. From a learning disability to a reversal of his family’s fortune, Josh’s journey in life was filled with one obstacle after another. But by learning to see past the adversity and focus on a vision of what life could be, he overcame those hurdles to enjoy success. Josh now shares his experience with audiences in person and around the world to inspire them that they, too, can Live BIG!
Publisher: Destiny Image Publishers
ISBN: 1937879054
Category : Self-Help
Languages : en
Pages : 126
Book Description
It's Your Life, Live BIG! It's Your Life, Live Big is the inspiring, true story of how Josh Hinds overcame Tourette’s and other challenges to become a successful motivational speaker, entrepreneur, and pioneer of personal development on the internet. From a learning disability to a reversal of his family’s fortune, Josh’s journey in life was filled with one obstacle after another. But by learning to see past the adversity and focus on a vision of what life could be, he overcame those hurdles to enjoy success. Josh now shares his experience with audiences in person and around the world to inspire them that they, too, can Live BIG!
The Eight Principles of Sustainable Fundraising
Author: Larry C Johnson
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Whether you're a novice volunteer, board member, professional fundraiser, or nonprofit CEO, you face the daunting challenge of meeting fundraising goals, and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to fuel your vision? In this book Larry outlines his unique and time-tested principles of fundraising which successfully helped raise $21 million in under a year for an organization that had never raised more than $3 million in any single year in its history. Larry’s revised and expanded international edition of his groundbreaking and award-winning book takes the reader deeper into the eight sophisticated yet simple principles what will transform your fundraising. Larry empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that will reshape their fundraising approach and processes to yield true sustainability. Using real-life case studies from the author's extensive experience, along with a new AI-based assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Whether you're a novice volunteer, board member, professional fundraiser, or nonprofit CEO, you face the daunting challenge of meeting fundraising goals, and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to fuel your vision? In this book Larry outlines his unique and time-tested principles of fundraising which successfully helped raise $21 million in under a year for an organization that had never raised more than $3 million in any single year in its history. Larry’s revised and expanded international edition of his groundbreaking and award-winning book takes the reader deeper into the eight sophisticated yet simple principles what will transform your fundraising. Larry empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that will reshape their fundraising approach and processes to yield true sustainability. Using real-life case studies from the author's extensive experience, along with a new AI-based assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.
Napoleon Hill's Keys to Success
Author: Napoleon Hill
Publisher: Penguin
ISBN: 1440673705
Category : Self-Help
Languages : en
Pages : 257
Book Description
Napoleon Hill summed up his philosophy of success in Think and Grow Rich!, one of the bestselling inspirational business books ever. A recent USA Today survey of business leaders named it one of the five most influential books in its field, more than 40 years after it was first published. Now, in Napoleon Hill's Keys to Success, his broadly outlined principles are expanded in detail for the first time, with concrete advice on their use and implementation. Compiled from Hill's teaching materials, lectures, and articles, Napoleon Hill's Keys to Success provides mental exercises, self-analysis techniques, powerful encouragement, and straightforward advice to anyone seeking personal and financial improvement. In addition to Hill's many personal true-life examples of the principles in action, there are also contemporary illustrations featuring dynamos like Bill Gates, Peter Lynch, and Donna Karan. No other Napoleon Hill book has addressed these 17 principles so completely and in such precise detail. For the millions of loyal Napoleon Hill fans and for those who discover him each year, Napoleon Hill's Keys to Success promises to be a valuable and important guide on the road to riches.
Publisher: Penguin
ISBN: 1440673705
Category : Self-Help
Languages : en
Pages : 257
Book Description
Napoleon Hill summed up his philosophy of success in Think and Grow Rich!, one of the bestselling inspirational business books ever. A recent USA Today survey of business leaders named it one of the five most influential books in its field, more than 40 years after it was first published. Now, in Napoleon Hill's Keys to Success, his broadly outlined principles are expanded in detail for the first time, with concrete advice on their use and implementation. Compiled from Hill's teaching materials, lectures, and articles, Napoleon Hill's Keys to Success provides mental exercises, self-analysis techniques, powerful encouragement, and straightforward advice to anyone seeking personal and financial improvement. In addition to Hill's many personal true-life examples of the principles in action, there are also contemporary illustrations featuring dynamos like Bill Gates, Peter Lynch, and Donna Karan. No other Napoleon Hill book has addressed these 17 principles so completely and in such precise detail. For the millions of loyal Napoleon Hill fans and for those who discover him each year, Napoleon Hill's Keys to Success promises to be a valuable and important guide on the road to riches.
The 8 Principles of Goals and S.U.C.C.E.S.S.
Author: Mark D. Watt
Publisher: Strategic Book Publishing
ISBN: 1609111427
Category : Reference
Languages : en
Pages : 127
Book Description
In a world full of self-help books and personal growth seminars, we are bombarded with images of what life should be and what success really is. From the moment of our birth, we are surrounded by temptation and by pressure to conform, and we are conditioned to adhere to society's standards. It is this problem, says author Mark D. Watt that distracts us from the true issue: What is success, and where does it really come from? Speaking from his own life experience, Watt reminds us that success only comes from one book: the Bible. A life focused on man's goals and successes ignores that these principles stem from the Bible itself - which Watt refers to as the Basic Instructions Before Leaving Earth - and that earthly successes are not inspired by earthly creators. Using his own biblical interpretations, Watt asserts that man should focus not on monetary gain for spreading wisdom, but on the wisdom itself. Mark D. Watt is an author and entrepreneur. The 8 Principles of Goals and S.U.C.C.E.S.S. was inspired by Watt's study of the Bible, and was written in the hope that his philosophies may spread the truth about goals and success to the world. He currently lives in Raleigh, North Carolina, and is working on his next book. Publisher's website: http: //www.strategicpublishinggroup.com/title/The8PrinciplesOfGoalsAndSUCCESS.htm
Publisher: Strategic Book Publishing
ISBN: 1609111427
Category : Reference
Languages : en
Pages : 127
Book Description
In a world full of self-help books and personal growth seminars, we are bombarded with images of what life should be and what success really is. From the moment of our birth, we are surrounded by temptation and by pressure to conform, and we are conditioned to adhere to society's standards. It is this problem, says author Mark D. Watt that distracts us from the true issue: What is success, and where does it really come from? Speaking from his own life experience, Watt reminds us that success only comes from one book: the Bible. A life focused on man's goals and successes ignores that these principles stem from the Bible itself - which Watt refers to as the Basic Instructions Before Leaving Earth - and that earthly successes are not inspired by earthly creators. Using his own biblical interpretations, Watt asserts that man should focus not on monetary gain for spreading wisdom, but on the wisdom itself. Mark D. Watt is an author and entrepreneur. The 8 Principles of Goals and S.U.C.C.E.S.S. was inspired by Watt's study of the Bible, and was written in the hope that his philosophies may spread the truth about goals and success to the world. He currently lives in Raleigh, North Carolina, and is working on his next book. Publisher's website: http: //www.strategicpublishinggroup.com/title/The8PrinciplesOfGoalsAndSUCCESS.htm
Fiqh of Social Media
Author: Omar Usman
Publisher:
ISBN: 9781087931838
Category :
Languages : en
Pages : 0
Book Description
Social media and digital technologies have changed our lives and there is no indication that things will slow down. As Muslims, we believe that Islam contains the most perfect guidance for all of mankind to follow. How do we implement that timeless advice in our unprecedented times? That is the focus of the Fiqh of Social Media. "I am grateful and appreciative of my friend, Omar Usman, for exhausting available resources; Islamic, psychological, secular, and business, to develop the work you see before you. We have had long discussions pertaining to many of the topics covered in this book. I am confident that you will find this book to be beneficial, and I pray that it inspires more contributions on this topic." -Shaykh AbdulNasir Jangda, Qalam Institute "With the time we spend on social media, being mindful of how we use it is crucial. This is a wonderful resource based in prophetic guidance on how to practically use social media in wise and beneficial ways." -Dr. Omar Suleiman, Yaqeen Institute "Reading Fiqh of Social Media is like sitting with your best friend from Sunday school and having an intellectual & spiritual conversation about the impact of social media on your life. Omar distills years of research, experience, and thought leadership in an easily digestible book that you can enjoy with a good cup of coffee (and your phone off!)" -Mohammed Faris, The Productive Muslim Company "The Prophet (s) said, "Whoever believes in Allah and the Last Day should say something good or keep silent." The ability to control our tongues, how we communicate with others, is an expression of our faith. Communication has evolved and changed so much that one of the primary ways many of us communicate with others is through social media; hashtags and 280 characters. This is a long-awaited work from my good friend and Hajj companion Omar Usman who has been writing, tweeting, speaking, and teaching about the Fiqh of Social Media for years. This is a valuable work providing guidance on how to use and benefit from social media in a way that conforms to our principles and values." -Shaykh Furhan Zubairi, Institute of Knowledge "Ulama of the past have written on the adaab of speech and social interaction. Connecting those guidelines with the modern world of social media has been the need of our time. May Allah reward Omar for taking this task on!" -Mufti Hussain Kamani, Qalam Institute "This is a must-read for Muslims around the globe. I can't thank Omar enough for this work which forces Muslims to look in the mirror and answer tough questions about how social media has impacted our lives. It questions why we desire to share the most intimate aspects of our lives with strangers from around the world and provides action items to implement. These discussions need to be had within the Muslim community. We have to question how our quality of life has been impacted by the age of hyper-connectivity. Due to the fact that Social Media is the tool for creating social capital, we need to realize that speaking about the harms of constant connectivity takes a lot of courage. Thank you, Omar, for this work." -Shaykh Mikaeel Smith, Qalam Institute
Publisher:
ISBN: 9781087931838
Category :
Languages : en
Pages : 0
Book Description
Social media and digital technologies have changed our lives and there is no indication that things will slow down. As Muslims, we believe that Islam contains the most perfect guidance for all of mankind to follow. How do we implement that timeless advice in our unprecedented times? That is the focus of the Fiqh of Social Media. "I am grateful and appreciative of my friend, Omar Usman, for exhausting available resources; Islamic, psychological, secular, and business, to develop the work you see before you. We have had long discussions pertaining to many of the topics covered in this book. I am confident that you will find this book to be beneficial, and I pray that it inspires more contributions on this topic." -Shaykh AbdulNasir Jangda, Qalam Institute "With the time we spend on social media, being mindful of how we use it is crucial. This is a wonderful resource based in prophetic guidance on how to practically use social media in wise and beneficial ways." -Dr. Omar Suleiman, Yaqeen Institute "Reading Fiqh of Social Media is like sitting with your best friend from Sunday school and having an intellectual & spiritual conversation about the impact of social media on your life. Omar distills years of research, experience, and thought leadership in an easily digestible book that you can enjoy with a good cup of coffee (and your phone off!)" -Mohammed Faris, The Productive Muslim Company "The Prophet (s) said, "Whoever believes in Allah and the Last Day should say something good or keep silent." The ability to control our tongues, how we communicate with others, is an expression of our faith. Communication has evolved and changed so much that one of the primary ways many of us communicate with others is through social media; hashtags and 280 characters. This is a long-awaited work from my good friend and Hajj companion Omar Usman who has been writing, tweeting, speaking, and teaching about the Fiqh of Social Media for years. This is a valuable work providing guidance on how to use and benefit from social media in a way that conforms to our principles and values." -Shaykh Furhan Zubairi, Institute of Knowledge "Ulama of the past have written on the adaab of speech and social interaction. Connecting those guidelines with the modern world of social media has been the need of our time. May Allah reward Omar for taking this task on!" -Mufti Hussain Kamani, Qalam Institute "This is a must-read for Muslims around the globe. I can't thank Omar enough for this work which forces Muslims to look in the mirror and answer tough questions about how social media has impacted our lives. It questions why we desire to share the most intimate aspects of our lives with strangers from around the world and provides action items to implement. These discussions need to be had within the Muslim community. We have to question how our quality of life has been impacted by the age of hyper-connectivity. Due to the fact that Social Media is the tool for creating social capital, we need to realize that speaking about the harms of constant connectivity takes a lot of courage. Thank you, Omar, for this work." -Shaykh Mikaeel Smith, Qalam Institute
Building the Best: 8 Proven Leadership Principles to Elevate Others to Success
Author: John Eades
Publisher: McGraw Hill Professional
ISBN: 1260458172
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Build a world-class team culture with proven principles from renowned “Follow My Lead” podcaster and business leader John Eades Organizational culture has undergone a seismic shift in the 21st century—and with it, the requirements of leadership. In Building the Best, LearnLoft CEO John Eades takes you on a journey of transformation that will equip you with the tools you need to become the kind of cutting-edge leader today’s workplace so urgently needs. “Leadership is about empowering, inspiring, and serving in order to elevate others over an extended period of time. You are the perfect person to live this out every day.” Eades’s powerful words form the backbone of this groundbreaking guide to cultivating leadership at its highest level. Beginning with the benefits of great leadership—and the drawbacks of bad leadership—Eades offers real-life examples of leaders who elevate others, and how their practices have paid huge dividends. At its core is a carefully balanced blend of “love and discipline”—a guiding principle that helps create high levels of performance by leaning on standards while at the same time caring about the long-term success and well-being of each team member. Through these proven practices, you’ll learn to: • Identify your current leadership style • Rely on the “purpose trifecta” to guide your team • Be a leader who properly leverages the “Acts of Accountability” model • Create a “Maximizing Mantra” to produce energy and results • Develop the skills of others by understanding the “4 Stages of Role Development” Leadership is a journey, not a destination. Building the Best offers a powerful blueprint for embarking on that journey—the first step in taking your team or organization toward true greatness. .
Publisher: McGraw Hill Professional
ISBN: 1260458172
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Build a world-class team culture with proven principles from renowned “Follow My Lead” podcaster and business leader John Eades Organizational culture has undergone a seismic shift in the 21st century—and with it, the requirements of leadership. In Building the Best, LearnLoft CEO John Eades takes you on a journey of transformation that will equip you with the tools you need to become the kind of cutting-edge leader today’s workplace so urgently needs. “Leadership is about empowering, inspiring, and serving in order to elevate others over an extended period of time. You are the perfect person to live this out every day.” Eades’s powerful words form the backbone of this groundbreaking guide to cultivating leadership at its highest level. Beginning with the benefits of great leadership—and the drawbacks of bad leadership—Eades offers real-life examples of leaders who elevate others, and how their practices have paid huge dividends. At its core is a carefully balanced blend of “love and discipline”—a guiding principle that helps create high levels of performance by leaning on standards while at the same time caring about the long-term success and well-being of each team member. Through these proven practices, you’ll learn to: • Identify your current leadership style • Rely on the “purpose trifecta” to guide your team • Be a leader who properly leverages the “Acts of Accountability” model • Create a “Maximizing Mantra” to produce energy and results • Develop the skills of others by understanding the “4 Stages of Role Development” Leadership is a journey, not a destination. Building the Best offers a powerful blueprint for embarking on that journey—the first step in taking your team or organization toward true greatness. .
Lean Project Management
Author: Lawrence P. Leach
Publisher: Createspace Independent Pub
ISBN: 9781419644061
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Lean Project Management takes you through all of the steps to plan and execute projects using the exciting new Lean and Critical Chain Project Management (CCPM) methods. Larry Leach is uniquely qualified to integrate CCPM and Lean practices in a practical way that works for all kinds of projects, large and small. This book is a second edition of Eight Secrets to Supercharge Your Projects with CCPM, which has received outstanding reader reviews.
Publisher: Createspace Independent Pub
ISBN: 9781419644061
Category : Business & Economics
Languages : en
Pages : 226
Book Description
Lean Project Management takes you through all of the steps to plan and execute projects using the exciting new Lean and Critical Chain Project Management (CCPM) methods. Larry Leach is uniquely qualified to integrate CCPM and Lean practices in a practical way that works for all kinds of projects, large and small. This book is a second edition of Eight Secrets to Supercharge Your Projects with CCPM, which has received outstanding reader reviews.
Built to Grow
Author: Royston Guest
Publisher: John Wiley & Sons
ISBN: 1119318092
Category : Business & Economics
Languages : en
Pages : 296
Book Description
‘This book is straightforward, factual and to the point. Any Leader responsible for business growth should read it! A blueprint full of practical ideas and tools to inspire you into action’—Craig Donaldson - Chief Executive Officer, Metro Bank (RANKED NUMBER ONE IN GLASSDOOR’S HIGHEST RATED CEO 2016) If you asked a cross-section of business leaders, business owners and entrepreneurs what their biggest business challenge is, you would probably hear the same recurring thought: growing their business in a sustainable, predictable, yet profitable way – quickly. It’s a reality that most businesses and individuals never reach their full potential, always yearning for the ‘thing’ that will catapult them into significance, but never really finding it. Whether you’re an entrepreneur starting out, or a director, executive or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable. Developed in the real world laboratory of thousands of businesses in twenty-seven countries spanning over two decades, Built to Grow is a proven, time-tested model to unlock the real potential in your business. Avoid the common pitfalls of a trial and error approach to business growth. Built to Grow is full of practical strategies, tools and ideas, backed up with real world case studies to illustrate what can be achieved - leaving you equipped to transform your businesses performance and drive tangible results. Built to Grow is destined to become your handbook, your ‘go to’ guide, your roadmap to accelerated, sustained and profitable business growth.
Publisher: John Wiley & Sons
ISBN: 1119318092
Category : Business & Economics
Languages : en
Pages : 296
Book Description
‘This book is straightforward, factual and to the point. Any Leader responsible for business growth should read it! A blueprint full of practical ideas and tools to inspire you into action’—Craig Donaldson - Chief Executive Officer, Metro Bank (RANKED NUMBER ONE IN GLASSDOOR’S HIGHEST RATED CEO 2016) If you asked a cross-section of business leaders, business owners and entrepreneurs what their biggest business challenge is, you would probably hear the same recurring thought: growing their business in a sustainable, predictable, yet profitable way – quickly. It’s a reality that most businesses and individuals never reach their full potential, always yearning for the ‘thing’ that will catapult them into significance, but never really finding it. Whether you’re an entrepreneur starting out, or a director, executive or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable. Developed in the real world laboratory of thousands of businesses in twenty-seven countries spanning over two decades, Built to Grow is a proven, time-tested model to unlock the real potential in your business. Avoid the common pitfalls of a trial and error approach to business growth. Built to Grow is full of practical strategies, tools and ideas, backed up with real world case studies to illustrate what can be achieved - leaving you equipped to transform your businesses performance and drive tangible results. Built to Grow is destined to become your handbook, your ‘go to’ guide, your roadmap to accelerated, sustained and profitable business growth.
Made to Stick
Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.