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Author: 50minutes, Publisher: 50 Minutes ISBN: 2806266122 Category : Business & Economics Languages : en Pages : 26
Book Description
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: 50minutes, Publisher: 50 Minutes ISBN: 2806266122 Category : Business & Economics Languages : en Pages : 26
Book Description
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: Lois Hoffman Publisher: Createspace Independent Publishing Platform ISBN: 9781530965908 Category : Marketing Languages : en Pages : 172
Book Description
Find out how this award-winning book can help you! Grow Your Business with Authority Marketing Business moves fast and gaining social proof is just too slow. You are tired of yelling to be heard in a crowded marketplace and feel like people don't know or appreciate your knowledge or expertise. You want to make a difference in people's lives and struggle to get help to the people that really need you. There has to be a better way to get customers, the ones that are best served by the work you do and the ones that best serve your business. The advent of self-publishing opened the doors to entrepreneurs at every stage and to business professionals at any level who have knowledge to share or a unique view of their area of expertise to unleash on the world. Find out how writing a book can help you grow your business.
Author: Robert W. Palmatier Publisher: Bloomsbury Publishing ISBN: 1350305286 Category : Business & Economics Languages : en Pages : 414
Book Description
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author: David Kincaid Publisher: University of Toronto Press ISBN: 1442621656 Category : Business & Economics Languages : en Pages : 252
Book Description
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Author: Voddie Baucham Jr. Publisher: Crossway ISBN: 1433520818 Category : Religion Languages : en Pages : 215
Book Description
All parents want their daughters to marry godly young men. But which qualities, specifically, should they be looking for? What will you say when that certain young man sits down in your living room, sweaty-palmed and tongue-tied, and asks your permission to marry your daughter? What criteria should he meet before the two of them join together for life? What He Must Be... If He Wants to Marry My Daughter outlines ten qualities parents should look for in a son-in-law, including trustworthiness, a willingness to lead his family, an understanding of his wife's role, and various spiritual leadership qualities. Author Voddie Baucham follows up on his popular book Family Driven Faith with this compelling apologetic of biblical manhood. By studying the principles outlined in his book, parents who want their daughter to marry a godly man-as well as those who want their sons to become godly men-will be well equipped to help their children look for and develop these God-honoring qualities.
Author: Gerben Van den Berg Publisher: FT Press ISBN: 1292016302 Category : Business & Economics Languages : en Pages : 345
Book Description
This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Pam Didner Publisher: McGraw Hill Professional ISBN: 0071840982 Category : Business & Economics Languages : en Pages : 256
Book Description
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Author: Cecelia Ahern Publisher: Grand Central Publishing ISBN: 1538746581 Category : Fiction Languages : en Pages : 304
Book Description
Sixteen years after Cecelia Ahern's bestselling phenomenon PS, I Love You captured the hearts of millions, the long-awaited sequel follows Holly as she helps strangers leave their own messages behind for loved ones. Seven years after her husband's death -- six since she read his final letter -- Holly Kennedy has moved on with her life. When Holly's sister asks her to tell the story of the "PS, I Love You" letters on her podcast -- to revisit the messages Gerry wrote before his death to read after his passing -- she does so reluctantly, not wanting to reopen old wounds. But after the episode airs, people start reaching out to Holly, and they all have one thing in common: they're terminally ill and want to leave their own missives behind for loved ones. Suddenly, Holly finds herself drawn back into a world she's worked tirelessly to leave behind -- but one that leads her on another incredible, life-affirming journey. With her trademark blend of romance, humor, and bittersweet life lessons, Postscript is the perfect follow-up to Ahern's beloved first novel. Includes a Reading Group Guide.
Author: Sheryl Sandberg Publisher: Knopf ISBN: 1524732699 Category : Biography & Autobiography Languages : en Pages : 241
Book Description
#1 NEW YORK TIMES BEST SELLER • From authors of Lean In and Originals: a powerful, inspiring, and practical book about building resilience and moving forward after life’s inevitable setbacks After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. “I was in ‘the void,’” she writes, “a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe.” Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build. Option B combines Sheryl’s personal insights with Adam’s eye-opening research on finding strength in the face of adversity. Beginning with the gut-wrenching moment when she finds her husband, Dave Goldberg, collapsed on a gym floor, Sheryl opens up her heart—and her journal—to describe the acute grief and isolation she felt in the wake of his death. But Option B goes beyond Sheryl’s loss to explore how a broad range of people have overcome hardships including illness, job loss, sexual assault, natural disasters, and the violence of war. Their stories reveal the capacity of the human spirit to persevere . . . and to rediscover joy. Resilience comes from deep within us and from support outside us. Even after the most devastating events, it is possible to grow by finding deeper meaning and gaining greater appreciation in our lives. Option B illuminates how to help others in crisis, develop compassion for ourselves, raise strong children, and create resilient families, communities, and workplaces. Many of these lessons can be applied to everyday struggles, allowing us to brave whatever lies ahead. Two weeks after losing her husband, Sheryl was preparing for a father-child activity. “I want Dave,” she cried. Her friend replied, “Option A is not available,” and then promised to help her make the most of Option B. We all live some form of Option B. This book will help us all make the most of it.
Author: 50minutes,
Author: 50minutes,
Author: Mccarthy E. Jerome
Author: Lois Hoffman
Author: Robert W. Palmatier
Author: David Kincaid
Author: Voddie Baucham Jr.
Author: Gerben Van den Berg
Author: Pam Didner
Author: Cecelia Ahern
Author: Sheryl Sandberg