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Author: Venkatakrishna V. Bellur Publisher: Springer ISBN: 3319169769 Category : Business & Economics Languages : en Pages : 364
Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Venkatakrishna V. Bellur Publisher: Springer ISBN: 3319169769 Category : Business & Economics Languages : en Pages : 364
Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Venkatakrishna V. Bellur Publisher: ISBN: 9783319169774 Category : Languages : en Pages :
Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Barbosa, Belem Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 413
Book Description
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Author: Donileen R. Loseke Publisher: Transaction Publishers ISBN: 0202369099 Category : Social Science Languages : en Pages : 290
Book Description
This collection of focused essays is directed at several levels of students of social problems. It is accessible to the uninitiated, who are not familiar with the constructionist literature, and aimed at those who are not particularly interested in subtle theoretical and empirical issues of concern to academics studying social problems from constructionist perspectives. Some readings focus on the construction of problems by scientists and other professionals; others examine the work of social activists, mass media, and social service personnel. Among the topics included are studies of social inequalities and individual deviance; a comparison of the images of social problems in the United States with those in other countries; and an examination of the importance of politics and power in constructing public images of social problems. Constructionist perspectives have become the leading theoretical approach for sociology and allied fields in studying social problems. Yet constructionists' impact on the teaching of social problems has been far less dramatic. Undergraduate courses on social problems are often subject to a theoretical barrage of eclectic perspectives. Just as the first social problems textbooks did almost a century ago, textbooks continue to present a series of unrelated chapters, each devoted to a particular social problem. Social Problems is an effort at systematic analysis rather than random thought on the subject. Social Problems presents detailed case studies demonstrating how constructionist perspectives can actually be applied to understand particular social problems. While these articles can be read alone, the editors have organized these selections to correspond with the chapter topics in the second edition of Donileen Loseke's Thinking about Social Problems, an accessible introduction to constructionist approaches. At the same time, some instructors who use this edited collection might wish to provide their own mix to the selection process. Many of the contributions make multiple points and so reasonably could be used to illustrate other basic texts or classic studies in the field of social problems. Donileen R. Loseke is professor of sociology at the University of South Florida. Joel Best is professor and chair, Department of Sociology and Criminal Justice, University of Delaware. He has also served as an advisory editor for Aldine in the area of social problems.
Author: United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems Publisher: ISBN: Category : Languages : en Pages : 528
Author: Venkatakrishna V. Bellur
Author: Venkatakrishna V. Bellur
Author: Venkatakrishna V. Bellur
Author: Chemical Marketing Research Association
Author: Richard P. Bagozzi
Author: Chemical Marketing Research Association
Author: Barbosa, Belem
Author: 
Author: Donileen R. Loseke
Author: 
Author: United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems