Author: Julius L. PatchingPublisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
The 1968 Olympic Games
Author: Julius L. PatchingThe 1968 Olympic Games; Winter--Grenoble, Summer--Mexico City
Author: Official Report of the Olympic Games, 1968
Author: British Olympic AssociationPublisher: World Sport Research & Publications
ISBN: 9780900315008
Category : Olympic Games
Languages : en
Pages : 104
Book Description
Official report of the Olympic Games 1968, XIXth. Olympiad Mexico City, October 12-27, Xth. Winter Olympics Grenoble, February 6-18. Editor Bob Phillips, etc. [With illustrations.].
![Official report of the Olympic Games 1968, XIXth. Olympiad Mexico City, October 12-27, Xth. Winter Olympics Grenoble, February 6-18. Editor Bob Phillips, etc. [With illustrations.]. PDF](https://books.google.com/books/content/images/frontcover/ubInMwEACAAJ?fife=w80-h100)
Author: British Olympic AssociationPublisher:
ISBN:
Category :
Languages : en
Pages : 104
Book Description
1968 United States Olympic Book
Author: The Olympic Games
Author: Ernst HubertyPublisher:
ISBN:
Category : Olympic Games
Languages : en
Pages : 318
Book Description
Olympic Report 1968: Mexico & Grenoble
Author: James CootePublisher: Robert Hale
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 250
Book Description
Mexico City's Olympic Games
Author: Axel ElíasPublisher: Springer Nature
ISBN: 3030741117
Category : History
Languages : en
Pages : 283
Book Description
This book looks at the 1968 Summer Olympic Games as a complex nation-building project. Sports mega-events have been mostly studied as homogenous government-led strategies, but more work is needed around the diverse reception and performances. The preparation period for the Olympics in Mexico and especially the year 1968 highlight the multiplicity of voices behind these exercises. Beyond the government and associated networks, the citizenry also used this mega-event to present an idea of Mexico to the world and thus reshape citizenship and nationhood. This study takes a bottom-up approach to look at the citizenry’s experiences of the 1968 Olympic Games, both the shared nationalistic values and the areas of conflict.
The Cold War and the 1984 Olympic Games
Author: Philip D’AgatiPublisher: Springer
ISBN: 1137360259
Category : Political Science
Languages : en
Pages : 123
Book Description
The Soviet boycott of the 1984 Olympic Games is explained as the result of a complex series of events and policies that culminated in a strategic decision to not participate in Los Angeles. Using IR framework, D'Agati developes and argues for the concept of surrogate wars as an alternative means for conflict between states.
The Olympic Games Effect
Author: John A. DavisPublisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284
Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.