The 15 Essential Marketing Masterclasses for Your Small Business PDF Download

Author: Dee Blick
Publisher: John Wiley & Sons
ISBN: 0857084380
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

Author: Dee Blick
Publisher: Capstone
ISBN: 9780857084392
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"--

Author: Carl Reader
Publisher: Teach Yourself
ISBN: 1473624533
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research and your team - Raise the finances you need - Manage and market your business - Make a profit and stay sane! Whilst, other books help you talk the talk, the Teach Yourself Coach books will help you walk the walk. Who are you? * Anyone who wants to start their own business Where will this book take you? * You will have started your own business by the end of the book How does it work? * A combination of practical, tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time and at your own pace What else do you get? * Access to free downloadable resources Why Teach Yourself®? * Teach Yourself books are trusted around the world and have helped 60 million people achieve their goals

Author: Bryony Thomas
Publisher: Ecademy Press
ISBN: 1908746920
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.

Author: Mark LAXTON
Publisher:
ISBN:
Category :
Languages : en
Pages : 263

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Book Description
Have you ever realised that your voice could make you money? Working as a voiceover artist can give you a good, solid income, doing a fun and rewarding job, mostly working from your own recording studio at home! You may find yourself a natural at documentary or corporate narrations, TV and radio commercial scripts or longer projects such as audiobooks or eLearning. Are you good at putting on "funny" voices? Then channel your talents into recording character voices for video games or animations! The world of media production is ever expanding, and there are opportunities for English-speaking voice artists of all ages and types of voices. This book also includes a link to a completely free video-based course on voice training and setting up in voiceover work. Written by broadcast industry veteran Peter Baker, this book aimed at both the complete beginner and also at the voice artist who has set up a studio but who wants to boost their income to the next level. Packed with countless tips and basic and advanced techniques on performing, editing, and marketing your services to new clients, Voiceover Masterclass is your handbook for future success!

Author: Bill Aulet
Publisher: John Wiley & Sons
ISBN: 1118692284
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Author: Thomas Barta
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

Author: Terry O'Reilly
Publisher: Knopf Canada
ISBN: 0345810384
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

Author: Jeanette Maw McMurtry
Publisher: John Wiley & Sons
ISBN: 1119894891
Category : Business & Economics
Languages : en
Pages : 407

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Book Description
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Author: Melinda F. Emerson
Publisher:
ISBN: 9781935953883
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
Building on the success of her bestselling book, Become Your Own Boss in 12 Months, Melinda Emerson is back with her new book, Fix Your Business, her 90-day plan to get control of your business and get back your life. Readers will get concrete advice on the problem areas of running a small business with a step-by-step turn around system to build a flourishing enterprise. Based on her 12 Ps of Running a Successful Business and interviews with top business experts, it offers action steps at the end of every chapter. Emerson has built a system that will help a business owner see results in 90-days. This book is specifically about how to go from struggling to thriving so that you can scale or sell your businesses some day. Fix Your Business, is the ultimate guide to running a business that works for you, while drastically improving your quality of life and bottom-line. Using her 12 Ps of Running a Successful Business readers will learn: How to build your leadership mindset How to remove the daily stress of managing your small business finances How to build processes and systems that will allows the owner to have time freedom Rock-solid techniques to improve people management Step-by-step advice to create a sales system Melinda F. Emerson (Philadelphia, PA) is America's #1 Small Business Expert. Known as "SmallBizLady," Melinda's small business advice is widely read reaching more than three million entrepreneurs each week online. She is an internationally renowned keynote speaker on small business, business development, and social media marketing. She publishes a resource blog Succeedasyourownboss.com and is the founder of Quintessence Group, a marketing consulting firm that works with Fortune 500 brands on reaching the small business market. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. She has written for The New York Times, Entrepreneur, Inc., and other national publications. Melinda is also the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. For more information, log on to FixYourBusiness.com. "Melinda Emerson has developed a detailed process that when followed will positively impact your business. She will help you find time to read this book and implement its teachings using her "12 Ps of running a successful business." -W. Kenneth Yancey, Jr., CEO, SCORE Fix Your Business gives you a step-by-step way to get yourself back in charge. It's an organized, practical makeover for your business. Written by a world-class expert, known and respected by millions of business owners." - Tim Berry, Author, Lean Business Planning "If you want a roadmap for business success you must read Fix Your Business by Melinda Emerson. Her 12 Ps of Running a Successful Business lay the groundwork to build a scalable business that will allow you to live your dream life." - Jon Gordon, Bestselling Author, The Power of Positive Leadership