Author: Dick Wasserman
Publisher: Free Press
ISBN: 9780669169744
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising.
That's Our New Ad Campaign-- ?
Author: Dick Wasserman
Publisher: Free Press
ISBN: 9780669169744
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising.
Publisher: Free Press
ISBN: 9780669169744
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising.
That's Our New Ad Campaign . . . ?
Author: Dick Wasserman
Publisher: Lexington Books
ISBN: 9780669276688
Category : Advertising campaigns
Languages : en
Pages : 188
Book Description
Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising
Publisher: Lexington Books
ISBN: 9780669276688
Category : Advertising campaigns
Languages : en
Pages : 188
Book Description
Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising
That's Our Ad Campaign?
Twenty Ads That Shook the World
Author: James Twitchell
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242
Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Publisher: Crown
ISBN: 0609807234
Category : Business & Economics
Languages : en
Pages : 242
Book Description
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Collier's
10 Ways To Screw Up An Ad Campaign
Author: Barry H Cohen
Publisher: Simon and Schuster
ISBN: 1507209304
Category : Business & Economics
Languages : en
Pages : 272
Book Description
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.
Publisher: Simon and Schuster
ISBN: 1507209304
Category : Business & Economics
Languages : en
Pages : 272
Book Description
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.
That's Our New Ad Campaign ... ? A Handy Guide for CEO's Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students, and Anybody Else who Wants to Learn how to Create Better Ads
The Timberman
Campaigns that Shook the World
Author: Danny Rogers
Publisher: Kogan Page Publishers
ISBN: 0749475102
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Publisher: Kogan Page Publishers
ISBN: 0749475102
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.