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Author: Evan Jenkins Publisher: Routledge ISBN: 1135868654 Category : Language Arts & Disciplines Languages : en Pages : 179
Book Description
That or Which, and Why is an insightful and witty guide to writing. Based on Evan Jenkins's long-running column 'Language Corner' in Columbia Journalism Review, the book is compiled of brief, alphabetically arranged entries on approximately 200 major writing stumbling blocks, from the wonderful world of 'that' and 'which' to trickier terrain like the correct usage of common idiomatic expressions. Working from his experiences as a newsroom editor and teacher, Jenkins' humorous tone puts the reader at ease, unlike many of the writing and usage guides out there that are off-putting in their rigidity and dogmatism. He takes the 'we're-all-in-this-together' approach to teaching better writing - maintaining a light tone throughout the book and emphasizing flexibility and easy-to-use guidelines rather than delivering orders from Grammar-on-high.
Author: Evan Jenkins Publisher: Routledge ISBN: 1135868654 Category : Language Arts & Disciplines Languages : en Pages : 179
Book Description
That or Which, and Why is an insightful and witty guide to writing. Based on Evan Jenkins's long-running column 'Language Corner' in Columbia Journalism Review, the book is compiled of brief, alphabetically arranged entries on approximately 200 major writing stumbling blocks, from the wonderful world of 'that' and 'which' to trickier terrain like the correct usage of common idiomatic expressions. Working from his experiences as a newsroom editor and teacher, Jenkins' humorous tone puts the reader at ease, unlike many of the writing and usage guides out there that are off-putting in their rigidity and dogmatism. He takes the 'we're-all-in-this-together' approach to teaching better writing - maintaining a light tone throughout the book and emphasizing flexibility and easy-to-use guidelines rather than delivering orders from Grammar-on-high.
Author: Kate Woodford Publisher: ISBN: 9780521824231 Category : Foreign Language Study Languages : en Pages : 1550
Book Description
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Author: Merriam-Webster, Inc Publisher: ISBN: Category : Language Arts & Disciplines Languages : en Pages : 820
Book Description
A handy guide to problems of confused or disputed usage based on the critically acclaimed Merriam-Webster's Dictionary of English Usage. Over 2,000 entries explain the background and basis of usage controversies and offer expert advice and recommendations.
Author: Daniel Acuff Publisher: Simon and Schuster ISBN: 1451603177 Category : Business & Economics Languages : en Pages : 232
Book Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Author: Marlene Zuk Publisher: W. W. Norton & Company ISBN: 1324007230 Category : Science Languages : en Pages : 260
Book Description
Longlisted for the 2023 PEN/E.O. Wilson Literary Science Writing Award A lively exploration of animal behavior in all its glorious complexity, whether in tiny wasps, lumbering elephants, or ourselves. For centuries, people have been returning to the same tired nature-versus-nurture debate, trying to determine what we learn and what we inherit. In Dancing Cockatoos and the Dead Man Test, biologist Marlene Zuk goes beyond the binary and instead focuses on interaction, or the way that genes and environment work together. Driving her investigation is a simple but essential question: How does behavior evolve? Drawing from a wealth of research, including her own on insects, Zuk answers this question by turning to a wide range of animals and animal behavior. There are stories of cockatoos that dance to rock music, ants that heal their injured companions, dogs that exhibit signs of obsessive-compulsive disorder, and so much more. For insights into animal intelligence, mating behavior, and an organism’s ability to fight disease, she explores the behavior of smart spiders, silent crickets, and crafty crows. In each example, she clearly demonstrates how these traits were produced by the complex and diverse interactions of genes and the environment and urges us to consider how that same process evolves behavior in us humans. Filled with delightful anecdotes and fresh insights, Dancing Cockatoos and the Dead Man Test helps us see both other animals and ourselves more clearly, demonstrating that animal behavior can be remarkably similar to human behavior, and wonderfully complicated in its own right.
Author: Evan Jenkins
Author: Evan Jenkins
Author: Kate Woodford
Author: Merriam-Webster, Inc
Author: Charles Bradlaugh
Author: Jeremy Taylor
Author: 
Author: Daniel Acuff
Author: Ian Monroe
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Author: Marlene Zuk