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Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Marshall McLuhan Publisher: Createspace Independent Publishing Platform ISBN: 9781537430058 Category : Languages : en Pages : 396
Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Moises Kaufman Publisher: Vintage ISBN: 1101971789 Category : Performing Arts Languages : en Pages : 338
Book Description
A detailed guide to the collaborative method developed by the acclaimed creators of The Laramie Project and Gross Indecency--destined to become a classic. A Vintage Original. By Moisés Kaufman and Barbara Pitts McAdams with Leigh Fondakowski, Andy Paris, Greg Pierotti, Kelli Simpkins, Jimmy Maize, and Scott Barrow. For more than two decades, the members of Tectonic Theater Project have been rigorously experimenting with the process of theatrical creation. Here they set forth a detailed manual of their devising method and a thorough chronicle of how they wrote some of their best-known works. This book is for all theater artists—actors, writers, designers, and directors—who wish to create work that embraces the unbridled potential of the stage.
Author: H Mattila Publisher: Woodhead Publishing ISBN: 1845691628 Category : Technology & Engineering Languages : en Pages : 525
Book Description
The use of intelligent textiles in clothing is an exciting new field with wide-ranging applications. Intelligent textiles and clothing summarises some of the main types of intelligent textiles and their uses.Part one of the book reviews phase change materials (PCM), their role in such areas as thermal regulation and ways they can be integrated into outdoor and other types of clothing. The second part of the book discusses shape memory materials (SMM) and their applications in medical textiles, clothing and composite materials. Part three deals with chromic (colour change) and conductive materials and their use in such areas as sensors within clothing. The final part of the book looks at current and potential applications, including work wear and medical applications.With its distinguished editor and international team of contributors, Intelligent textiles and clothing is an essential guide for textile manufacturers in such areas as specialist clothing (for example, protective, sports and outdoor clothing) as well as medical textiles. - Summarises the main types of intelligent textiles and their uses - Reviews phase change materials and their role in clothing - Discusses shape memory materials and their applications
Author: Richard Silberglitt Publisher: Rand Corporation ISBN: 0833041142 Category : Technology & Engineering Languages : en Pages : 332
Book Description
In 2020, areas of particular importance for technology trends will include biotechnology, nanotechnology, materials technology, and information technology. This report, the companion document to The Global Technology Revolution 2020, Executive Summary (Silberglitt et al., MG-475-NIC, 2006), assesses in detail a sample of 29 countries with respect to their ability to acquire and implement 16 key technology applications.
Author: Unesco Publisher: UNESCO ISBN: 9231040774 Category : Social Science Languages : en Pages : 418
Book Description
This report analyses all aspects of cultural diversity, which has emerged as a key concern of the international community in recent decades, and maps out new approaches to monitoring and shaping the changes that are taking place. It highlights, in particular, the interrelated challenges of cultural diversity and intercultural dialogue and the way in which strong homogenizing forces are matched by persistent diversifying trends. The report proposes a series of ten policy-oriented recommendations, to the attention of States, intergovernmental and non-governmental organizations, international and regional bodies, national institutions and the private sector on how to invest in cultural diversity. Emphasizing the importance of cultural diversity in different areas (languages, education, communication and new media development, and creativity and the marketplace) based on data and examples collected from around the world, the report is also intended for the general public. It proposes a coherent vision of cultural diversity and clarifies how, far from being a threat, it can become beneficial to the action of the international community.
Author: Jane McCann Publisher: Woodhead Publishing ISBN: 0128205776 Category : Technology & Engineering Languages : en Pages : 628
Book Description
Smart Clothes and Wearable Technology, Second Edition focuses on the design process, material selection, garment construction, and new production techniques for smart clothing. Building on the success of the previous edition, this book brings wearable technologies ever closer to market with its design-led approach to the integration of technologies into textiles. This design-led, cross-disciplinary approach to the development of hybrid processes ensures that results are both attractive and usable to wider audiences. The book will also help designers adapt their product development processes in response to novel textile and garment manufacturing technologies. Case studies showing best practices and warning of pitfalls help the reader develop applications and products in the real world. The differences between testing and design for smart and traditional clothes are also discussed. - Features new chapters on textile processes including knit, weave, print and embroidery for specialist Smart Clothing and footwear applications, as well as for personal protection - Provides an update on current applications and investigates possible future developments in the integration of technology into clothing - Raises important issues around end-of-life and disposal of smart clothing and wearable technologies
Author: Steven D. Brown Publisher: John Wiley & Sons ISBN: 1118428846 Category : Business & Economics Languages : en Pages : 673
Book Description
"This is a must-have for any researcher in vocational psychology or career counseling, or anyone who wishes to understand the empirical underpinnings of the practice of career counseling." -Mark Pope, EdD College of Education, University of Missouri - St. Louis past president of the American Counseling Association Today's career development professional must choose from a wide array of theories and practices in order to provide services for a diverse range of clients. Career Development and Counseling: Putting Theory and Research to Work focuses on scientifically based career theories and practices, including those derived from research in other disciplines. Driven by the latest empirical and practical evidence, this text offers the most in-depth, far-reaching, and comprehensive career development and counseling resource available. Career Development and Counseling includes coverage of: Major theories of career development, choice, and adjustment Informative research on occupational aspirations, job search success, job satisfaction, work performance, career development with people of color, and women's career development Assessment of interests, needs and values, ability, and other important constructs Occupational classification and sources of occupational information Counseling for school-aged youth, diverse populations, choice-making, choice implementation, work adjustment, and retirement Special needs and applications including those for at-risk, intellectually talented, and work-bound youth; people with disabilities; and individuals dealing with job loss, reentry, and career transitions Edited by two of the leading figures in career development, and featuring contributions by many of the most well-regarded specialists in the field, Career Development and Counseling: Putting Theory and Research to Work is the one book that every career counselor, vocational psychologist, and serious student of career development must have.
Author: Kenneth C. Laudon Publisher: Pearson Educación ISBN: 9789702605287 Category : Business & Economics Languages : en Pages : 618
Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author: Nripendra P. Rana
Author: Nripendra P. Rana
Author: 
Author: Marshall McLuhan
Author: Moises Kaufman
Author: H Mattila
Author: Richard Silberglitt
Author: Unesco
Author: Jane McCann
Author: Steven D. Brown
Author: Kenneth C. Laudon