Text Book on Agricultural Communication Process and Methods PDF Download

Author: Anoop Singh Sandhu
Publisher:
ISBN:
Category :
Languages : en
Pages : 213

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Author:
Publisher:
ISBN:
Category : Agricultural extension work
Languages : en
Pages : 0

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Author: Dr. Serene Shekhar
Publisher: MEADOW PUBLICATION
ISBN: 8196916124
Category : Social Science
Languages : en
Pages : 221

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In order to foster and execute programmes for the improvement of the people, Extension Education is an adaptable, need-based, problem-oriented, non-formal system. It is a branch of applied behavioural science that typically makes use of cutting-edge scientific and technological developments to help people alter their undesirable behaviour patterns. In order to foster social and cultural development, extension education educates rural people outside of the regularly organised school and classrooms. It gets the word out to those who require it.

Author: P. Jaisridhar
Publisher: New India Publishing Agency
ISBN: 9389130107
Category : Technology & Engineering
Languages : en
Pages : 12

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Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.

Author: Cees Leeuwis
Publisher: John Wiley & Sons
ISBN: 1118688015
Category : Technology & Engineering
Languages : en
Pages : 376

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This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Author: Ataharul Chowdhury
Publisher: Taylor & Francis
ISBN: 1040089550
Category : Nature
Languages : en
Pages : 296

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This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.

Author: Kristina Boone
Publisher: Wiley-Blackwell
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 152

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"Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.

Author: R.R. Chole
Publisher: Scientific Publishers
ISBN: 9387307972
Category : Business & Economics
Languages : en
Pages : 235

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Book Description
The course 'Extension Methodologies for Transfer of Agricultural Technology' has been introduced recently at undergraduate level in the faculty of agriculture in all agricultural universities in India. We are very happy to let our readers know that the book has been planned to cover the contents of this course in the new curriculum so that this can serve as a text book for the UG agricultural students. This could also be used as reference book by students at post graduate level in agricultural universities as well as the students in traditional universities under-going courses on extension education.

Author:
Publisher:
ISBN:
Category : Communication in agriculture
Languages : en
Pages :

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Author: V. K. Dubey & J. P. Srivastava
Publisher: IBDC Publishers
ISBN: 9788181892669
Category : Communication in agriculture
Languages : en
Pages : 420

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