Test Item File [to Accompany Philip Kotler], Marketing Management PDF Download

Author: Betty Pritchett
Publisher: Prentice Hall
ISBN: 9780130094353
Category : Marketing
Languages : en
Pages : 452

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Book Description

Author: Omer Yazici
Publisher: Cambridge Scholars Publishing
ISBN: 1527580059
Category : Business & Economics
Languages : en
Pages : 255

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Book Description
Family firms constitute more than 80% of businesses and employ 60% of the workforce worldwide. This book presents valuable insights about how these firms operate and how their employees feel. It explores HR management issues, family integration as a source of competitive advantage, the financial management practices of family firms. In addition to offering a comprehensive analysis of managerial issues in family businesses, it also provides state of the art findings about these challenges.

Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 1582

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Book Description

Author: Siska Noviaristanti
Publisher: CRC Press
ISBN: 1000260569
Category : Business & Economics
Languages : en
Pages : 379

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Book Description
This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 27-29th November 2019. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.

Author: Gary M. Armstrong
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 658

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Book Description
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Author: Philip Kotler
Publisher: Pearson
ISBN: 9780135887158
Category : Marketing
Languages : en
Pages : 0

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Book Description
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

Author: International Development Research Centre (Canada)
Publisher: IDRC
ISBN: 0889368171
Category : Business & Economics
Languages : en
Pages : 483

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Book Description
Contributed articles presented at a workshop held in 1994.

Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616

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Book Description

Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :

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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.