Author: Uwe G. Seebacher
Publisher: Springer Nature
ISBN: 3030566110
Category : Business & Economics
Languages : en
Pages : 293
Book Description
The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice.
Template-based Management
Author: Uwe G. Seebacher
Publisher: Springer Nature
ISBN: 3030566110
Category : Business & Economics
Languages : en
Pages : 293
Book Description
The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice.
Publisher: Springer Nature
ISBN: 3030566110
Category : Business & Economics
Languages : en
Pages : 293
Book Description
The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice.
Template Analysis for Business and Management Students
Author: Nigel King
Publisher: SAGE
ISBN: 1473952883
Category : Business & Economics
Languages : en
Pages : 121
Book Description
In Template Analysis, Nigel King and Joanna Brookes guide you through the origins of template analysis and its place in qualitative research, its basic components, and the main strengths and limitations of this method. Practical case studies and examples from published research then guide you through how to use it in your own research project. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as a reference book for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Publisher: SAGE
ISBN: 1473952883
Category : Business & Economics
Languages : en
Pages : 121
Book Description
In Template Analysis, Nigel King and Joanna Brookes guide you through the origins of template analysis and its place in qualitative research, its basic components, and the main strengths and limitations of this method. Practical case studies and examples from published research then guide you through how to use it in your own research project. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as a reference book for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Template-driven Consulting
Author: Uwe G. Seebacher
Publisher: Springer Science & Business Media
ISBN: 3540248196
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating massive layoffs and large-scale reductions in spending on capital goods. This text allows your company to trim down expenses at another source: external consultants. By drawing on the use of templates, TDC at last brings about the often cited knowledge transfer from consultants to your employees. Applying TDC, your employees become the experts whilst you see the number of and cost for external consultants decrease tremendously! This book, with its clear structure and hands-on approach, lets you understand the new methodology and will help you in reaping its cost benefits.
Publisher: Springer Science & Business Media
ISBN: 3540248196
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating massive layoffs and large-scale reductions in spending on capital goods. This text allows your company to trim down expenses at another source: external consultants. By drawing on the use of templates, TDC at last brings about the often cited knowledge transfer from consultants to your employees. Applying TDC, your employees become the experts whilst you see the number of and cost for external consultants decrease tremendously! This book, with its clear structure and hands-on approach, lets you understand the new methodology and will help you in reaping its cost benefits.
Integrated IT Project Management
Author: Kenneth R. Bainey
Publisher: Artech House
ISBN: 9781580538299
Category : Business & Economics
Languages : en
Pages : 508
Book Description
Annotation "Integrated IT Project Management: A Model-Centric Approach utilizes practical applications of real-world policies, roles and responsibilities, templates, process flows, and checklists for each of these three component processes. It shows how such processes ensure optimum utilization of people, process, and technology resources during the management and delivery of IT projects. The book provides insight into the key components of the Rational Unified Process from IBM Rational Corporation and the Project Management Body of knowledge PMBOK from the Project Management Institute (PMI) illustrating how they work together and align based on industry processing standards."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: Artech House
ISBN: 9781580538299
Category : Business & Economics
Languages : en
Pages : 508
Book Description
Annotation "Integrated IT Project Management: A Model-Centric Approach utilizes practical applications of real-world policies, roles and responsibilities, templates, process flows, and checklists for each of these three component processes. It shows how such processes ensure optimum utilization of people, process, and technology resources during the management and delivery of IT projects. The book provides insight into the key components of the Rational Unified Process from IBM Rational Corporation and the Project Management Body of knowledge PMBOK from the Project Management Institute (PMI) illustrating how they work together and align based on industry processing standards."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Predictive Intelligence for Data-Driven Managers
Author: Uwe Seebacher
Publisher: Springer Nature
ISBN: 3030694038
Category : Business & Economics
Languages : en
Pages : 275
Book Description
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Publisher: Springer Nature
ISBN: 3030694038
Category : Business & Economics
Languages : en
Pages : 275
Book Description
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
B2B Marketing
Author: Uwe G. Seebacher
Publisher: Springer Nature
ISBN: 3030542920
Category : Business & Economics
Languages : en
Pages : 754
Book Description
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Publisher: Springer Nature
ISBN: 3030542920
Category : Business & Economics
Languages : en
Pages : 754
Book Description
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Microsoft SQL Server 2014 Unleashed
Author: Ray Rankins
Publisher: Sams Publishing
ISBN: 0134084454
Category : Computers
Languages : en
Pages : 4070
Book Description
The industry’s most complete, useful, and up-to-date guide to SQL Server 2014. You’ll find start-to-finish coverage of SQL Server’s core database server and management capabilities: all the real-world information, tips, guidelines, and examples you’ll need to install, monitor, maintain, and optimize the most complex database environments. The provided examples and sample code provide plenty of hands-on opportunities to learn more about SQL Server and create your own viable solutions. Four leading SQL Server experts present deep practical insights for administering SQL Server, analyzing and optimizing queries, implementing data warehouses, ensuring high availability, tuning performance, and much more. You will benefit from their behind-the-scenes look into SQL Server, showing what goes on behind the various wizards and GUI-based tools. You’ll learn how to use the underlying SQL commands to fully unlock the power and capabilities of SQL Server. Writing for all intermediate-to-advanced-level SQL Server professionals, the authors draw on immense production experience with SQL Server. Throughout, they focus on successfully applying SQL Server 2014’s most powerful capabilities and its newest tools and features. Detailed information on how to... Understand SQL Server 2014’s new features and each edition’s capabilities and licensing Install, upgrade to, and configure SQL Server 2014 for better performance and easier management Streamline and automate key administration tasks with Smart Admin Leverage powerful new backup/restore options: flexible backup to URL, Managed Backup to Windows Azure, and encrypted backups Strengthen security with new features for enforcing “least privilege” Improve performance with updateable columnstore indexes, Delayed Durability, and other enhancements Execute queries and business logic more efficiently with memoryoptimized tables, buffer pool extension, and natively-compiled stored procedures Control workloads and Disk I/O with the Resource Governor Deploy AlwaysOn Availability Groups and Failover Cluster Instances to achieve enterprise-class availability and disaster recovery Apply new Business Intelligence improvements in Master Data Services, data quality, and Parallel Data Warehouse
Publisher: Sams Publishing
ISBN: 0134084454
Category : Computers
Languages : en
Pages : 4070
Book Description
The industry’s most complete, useful, and up-to-date guide to SQL Server 2014. You’ll find start-to-finish coverage of SQL Server’s core database server and management capabilities: all the real-world information, tips, guidelines, and examples you’ll need to install, monitor, maintain, and optimize the most complex database environments. The provided examples and sample code provide plenty of hands-on opportunities to learn more about SQL Server and create your own viable solutions. Four leading SQL Server experts present deep practical insights for administering SQL Server, analyzing and optimizing queries, implementing data warehouses, ensuring high availability, tuning performance, and much more. You will benefit from their behind-the-scenes look into SQL Server, showing what goes on behind the various wizards and GUI-based tools. You’ll learn how to use the underlying SQL commands to fully unlock the power and capabilities of SQL Server. Writing for all intermediate-to-advanced-level SQL Server professionals, the authors draw on immense production experience with SQL Server. Throughout, they focus on successfully applying SQL Server 2014’s most powerful capabilities and its newest tools and features. Detailed information on how to... Understand SQL Server 2014’s new features and each edition’s capabilities and licensing Install, upgrade to, and configure SQL Server 2014 for better performance and easier management Streamline and automate key administration tasks with Smart Admin Leverage powerful new backup/restore options: flexible backup to URL, Managed Backup to Windows Azure, and encrypted backups Strengthen security with new features for enforcing “least privilege” Improve performance with updateable columnstore indexes, Delayed Durability, and other enhancements Execute queries and business logic more efficiently with memoryoptimized tables, buffer pool extension, and natively-compiled stored procedures Control workloads and Disk I/O with the Resource Governor Deploy AlwaysOn Availability Groups and Failover Cluster Instances to achieve enterprise-class availability and disaster recovery Apply new Business Intelligence improvements in Master Data Services, data quality, and Parallel Data Warehouse
OSS for Telecom Networks
Author: Kundan Misra
Publisher: Springer Science & Business Media
ISBN: 0857294008
Category : Computers
Languages : en
Pages : 307
Book Description
Places OSS software in the context of telecommunications as a business Gives a concrete understanding of what OSS is, what it does and how it does it, avoiding deep technical details Frequently relates OSS software to business drivers of telecom service providers
Publisher: Springer Science & Business Media
ISBN: 0857294008
Category : Computers
Languages : en
Pages : 307
Book Description
Places OSS software in the context of telecommunications as a business Gives a concrete understanding of what OSS is, what it does and how it does it, avoiding deep technical details Frequently relates OSS software to business drivers of telecom service providers
IBM Software-Defined Storage Guide
Author: Larry Coyne
Publisher: IBM Redbooks
ISBN: 0738457051
Category : Computers
Languages : en
Pages : 158
Book Description
Today, new business models in the marketplace coexist with traditional ones and their well-established IT architectures. They generate new business needs and new IT requirements that can only be satisfied by new service models and new technological approaches. These changes are reshaping traditional IT concepts. Cloud in its three main variants (Public, Hybrid, and Private) represents the major and most viable answer to those IT requirements, and software-defined infrastructure (SDI) is its major technological enabler. IBM® technology, with its rich and complete set of storage hardware and software products, supports SDI both in an open standard framework and in other vendors' environments. IBM services are able to deliver solutions to the customers with their extensive knowledge of the topic and the experiences gained in partnership with clients. This IBM RedpaperTM publication focuses on software-defined storage (SDS) and IBM Storage Systems product offerings for software-defined environments (SDEs). It also provides use case examples across various industries that cover different client needs, proposed solutions, and results. This paper can help you to understand current organizational capabilities and challenges, and to identify specific business objectives to be achieved by implementing an SDS solution in your enterprise.
Publisher: IBM Redbooks
ISBN: 0738457051
Category : Computers
Languages : en
Pages : 158
Book Description
Today, new business models in the marketplace coexist with traditional ones and their well-established IT architectures. They generate new business needs and new IT requirements that can only be satisfied by new service models and new technological approaches. These changes are reshaping traditional IT concepts. Cloud in its three main variants (Public, Hybrid, and Private) represents the major and most viable answer to those IT requirements, and software-defined infrastructure (SDI) is its major technological enabler. IBM® technology, with its rich and complete set of storage hardware and software products, supports SDI both in an open standard framework and in other vendors' environments. IBM services are able to deliver solutions to the customers with their extensive knowledge of the topic and the experiences gained in partnership with clients. This IBM RedpaperTM publication focuses on software-defined storage (SDS) and IBM Storage Systems product offerings for software-defined environments (SDEs). It also provides use case examples across various industries that cover different client needs, proposed solutions, and results. This paper can help you to understand current organizational capabilities and challenges, and to identify specific business objectives to be achieved by implementing an SDS solution in your enterprise.
Marketing and Sales Automation
Author: Uwe Hannig
Publisher: Springer Nature
ISBN: 3031200403
Category : Business & Economics
Languages : en
Pages : 466
Book Description
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Publisher: Springer Nature
ISBN: 3031200403
Category : Business & Economics
Languages : en
Pages : 466
Book Description
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.