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Author: Pamela J. Benoit Publisher: SUNY Press ISBN: 9780791433171 Category : Psychology Languages : en Pages : 222
Book Description
How do individuals tell their success stories when they want to secure recognition, but avoid appearing arrogant? By examining success stories of Nobel Prize winners, athletes, and Mary Kay Cosmetics consultants, this work analyzes this fundamental type of interpersonal communication.
Author: Pamela J. Benoit Publisher: SUNY Press ISBN: 9780791433171 Category : Psychology Languages : en Pages : 222
Book Description
How do individuals tell their success stories when they want to secure recognition, but avoid appearing arrogant? By examining success stories of Nobel Prize winners, athletes, and Mary Kay Cosmetics consultants, this work analyzes this fundamental type of interpersonal communication.
Author: Mike Adams Publisher: Sales Growth Focus ISBN: 9781925648690 Category : Business & Economics Languages : en Pages : 266
Book Description
How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.
Author: Pamela J. Benoit Publisher: State University of New York Press ISBN: 0791496317 Category : Philosophy Languages : en Pages : 222
Book Description
In Telling the Success Story, Pamela Benoit analyzes the success story as a delicate interpersonal accomplishment that involves balancing complimenting, bragging, modesty, and self-enhancement. She argues that success stories are self-presentations that are fundamental to interpersonal communication. This discourse involves the negotiation of personal identities and affects relational outcomes. It is important for individuals, businesses, and other organizations to create a favorable impression when they describe their successes. Although scholars have given considerable attention to defensive impression management in descriptions of accounts for undesirable events, this is the first book to systematically examine discourse about desirable personal events. The success stories of Nobel Prize winners, athletes, and Mary Kay consultants offer an enticing invitation to explore the practical accomplishment of success narratives and provides a model for other analyses of intricate interpersonal accomplishments.
Author: Vanessa Chase Lockshin Publisher: ISBN: 9780995089303 Category : Fund raising Languages : en Pages : 206
Book Description
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author: Esther Choy Publisher: AMACOM ISBN: 0814438024 Category : Business & Economics Languages : en Pages : 258
Book Description
People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work, you can learn to: Capture attention Engage your audience Change minds Inspire action Pitch persuasively When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Author: Paul Smith Publisher: Sourcebooks, Inc. ISBN: 1728223172 Category : Business & Economics Languages : en Pages : 55
Book Description
NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do? Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.
Author: The Marketing Guy Publisher: CreateSpace ISBN: 9781500665005 Category : Languages : en Pages : 90
Book Description
The Success Story celebrates the authors, innovators, and entrepreneurs who have become ultra-successful . We tell you what makes these entrepreneurs so special and why they are so successful. We also tell you how you can replicate their success and become ultra-successful like they are. All of the entrepreneurs featured in this book have had to overcome so kind of adversity or failure but when they see the opportunity they instantly grab it. Most of the entrepreneurs featured in this book create their own opportunities. At the end of each chapter there is lessons you can learn from each successful entrepreneur. This book is jammed full of advice and tips on how to become successful, change your life, start that business; whatever you want this book will help you accomplish it. Each chapter features a case study on successful entrepreneurs or inventors. There are many successful and famous entrepreneurs featured in this book including; Bill Gates, Steve Jobs, JK Rowling, Jeff Bezos and Thomas Edison among many, many other ultra-successful entrepreneurs. You will learn more about the entrepreneurs and how they became successful. This book will inspire you, motivate you and make you want to take action instantly. There are some amazing things that you can learn from ultra-successful people. Some of the things you can learn from in this book include: * Learn how to become ultra successful * Discover how to become rich beyond your wildest dreams * Find out the secrets to success and what it takes to be successful * Learn from the failure and successes of different entrepreneurs * And much much more
Author: Pamela J. Benoit Publisher: SUNY Press ISBN: 9780791433188 Category : Psychology Languages : en Pages : 220
Book Description
How do individuals tell their success stories when they want to secure recognition, but avoid appearing arrogant? By examining success stories of Nobel Prize winners, athletes, and Mary Kay Cosmetics consultants, this work analyzes this fundamental type of interpersonal communication.
Author: David Aaker Publisher: Morgan James Publishing ISBN: 168350612X Category : Business & Economics Languages : en Pages : 157
Book Description
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Author: Pamela J. Benoit
Author: Pamela J. Benoit
Author: Mike Adams
Author: Pamela J. Benoit
Author: Vanessa Chase Lockshin
Author: Esther Choy
Author: Paul Smith
Author: The Marketing Guy
Author: Pamela J. Benoit
Author: David Aaker
Author: Clifford Thurlow