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Author: Rosemarie Schmidt Publisher: John Benjamins Publishing ISBN: 9027225559 Category : Language Arts & Disciplines Languages : en Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author: Rosemarie Schmidt Publisher: John Benjamins Publishing ISBN: 9027225559 Category : Language Arts & Disciplines Languages : en Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author: Denis J. Bekkering Publisher: Springer ISBN: 3030005755 Category : Social Science Languages : en Pages : 233
Book Description
This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to light heavily ironic fan followings; print, audio, and video projects; public access television parodies; and other comedic participatory practices associated with these controversial preachers from the 1980s onwards. For Tilton’s ministry, some of these activities and artifacts would prove irksome and even threatening, particularly an analog video remix turned online viral sensation. In contrast, Bakker-Messner’s “campy” fans – gay men attracted to her “ludicrous tragedy” – would provide her unexpected opportunities for career rehabilitation. Denis J. Bekkering challenges “supply-side” religious economy and branding approaches, suggestions of novelty in religion and “new” media studies, and the emphasis on sincere devotion in research on religion and fandom. He also highlights how everyday individuals have long participated in public negotiations of Christian authenticity through tongue-in-cheek play with purported religious “fakes.”
Author: Jonathan L. Walton Publisher: NYU Press ISBN: 0814794688 Category : Religion Languages : en Pages : 301
Book Description
An analysis of African American televangelists as cultural icons Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles. For these reasons questions abound. Do televangelists proclaim the message of the gospel or a message of greed? Do they represent the "authentic" voice of the black church or the Christian Right in blackface? Does the phenomenon reflect orthodox "Christianity" or ethnocentric "Americaninity" wrapped in religious language? Watch This! seeks to move beyond such polarizing debates by critically delving into the dominant messages and aesthetic styles of African American televangelists and evaluating their ethical implications.
Author: Quentin J. Schultze Publisher: Wipf and Stock Publishers ISBN: 1592443362 Category : Religion Languages : en Pages : 264
Book Description
Not just another trashing of televangelism. . . . Schultze's sensitive critique of present patterns of religious programming is meant to promote a more responsible Christian use of the television medium. His book deserves to be read by all who care deeply about the obedient proclamation of the gospel in contemporary culture. Richard Mouw The problems [Schultze] addresses are more profound than sexual or financial scandals. They are rather problems of idolatry (substituting a charismatic image on the screen of God), heresy (defining the faith by what it will do for me), and ecclesiastical suicide (transforming churches into audiences). Amazingly, after such an indictment, Schultze holds out hope for the Christian use of television. Mark Noll The most intelligent report on televangelism that I have read and, I suspect, the best ever. . . . Clearly the work of a smart student, a discerning watcher and fair critic of the media, but best of all, a careful Christian mind. Lewis Smedes Schultze's concluding chapter should be required reading for every Christian. It provides solid biblical guidelines for calling religious broadcasters to accountability, challenges individual Christians as well as the Christian media to be more critical and selective in their support of religious broadcasters, and calls Christian educators to address the implications of living in the television age. Steve Rabey ('Christianity Today') A disturbing book, useful both for [the author's] cultural and Christian critique, and for his citation of a wide range of evidence. Lloyd Averill ('The Christian Century')
Author: Li Ma Publisher: Wipf and Stock Publishers ISBN: 1725268612 Category : Religion Languages : en Pages : 176
Book Description
Assisted by a diverse mass media industry, American evangelicalism has been long plagued by consumerism, entrepreneurism, and social engineering. Churches and movements that carry the name of Christ have become projects of ambition and scandals in the public eye. Without fixing its dysfunctions, these ministry models have expanded to other parts of the world, reaping similar fruits of corruption, prejudice, and abuses. The alarm call of #MeToo and #ChurchToo movements since 2017 made it more urgent for the global body of Christ to inspect its pathological patterns. What kind of response does the #MeToo movement require of our public theology and leadership ethics? Sociologist Li Ma invites us to re-engage with biblical exegesis while being attentive to new mandates of God revealed from #MeToo. A creative Ellulian integration of sociological analysis and theology, Babel Church incisively reveals why American evangelicalism and its global projects have succumbed to the temptations of worldly power at the expense of vulnerable members in the body of Christ.
Author: P. Thomas Publisher: Springer ISBN: 1137264810 Category : Performing Arts Languages : en Pages : 258
Book Description
An exploration of the many faces of televangelism in our world today, including Christian, Islamic and Hindu. The collection analyses the correspondences and major differences between global and local televangelism, focusing on the main individuals involved in televangelism, their practices and the social and cultural impact of their ministries.
Author: Stanley I. Kutler Publisher: Macmillan Reference USA ISBN: Category : History Languages : en Pages : 614
Book Description
"The third edition ..., first published in 1940 and last revised in 1976, has been updated completely ... the editors have revised 448 articles, replaced 1,360 articles, and added 841 new entries. Gender, race, and social-history perspectives have been added to many entries ... In another departure from the earlier editions, the editors have added maps and illustrations throughout the text ..."--... American Libraries, May 2003.
Author: Richard G. Kyle Publisher: Transaction Publishers ISBN: 9780765803245 Category : Religion Languages : en Pages : 360
Book Description
Most forms of religion are best understood in the con- text of their relationship with the surrounding culture. This may be particularly true in the United States. Certainly immigrant Catholicism became Americanized; mainstream Protestantism accommodated itself to the modern world; and Reform Judaism is at home in American society. In Evangelicalism, Richard Kyle explores paradoxical adjustments and transformations in the relationship between conservative Protestant Evangelicalism and contemporary American culture. Evangelicals have resisted many aspects of the modern world, but Kyle focuses on what he considers their romance with popular culture. Kyle sees this as an Americanized Christianity rather than a Christian America, but the two are so intertwined that it is difficult to discern the difference between them. Instead, in what has become a vicious self-serving cycle, Evangelicals have baptized and sanctified secular culture in order to be considered culturally relevant, thus increasing their numbers and success within abundantly populous and populist-driven American society. In doing so, Evangelicalism has become a middle-class movement, one that dominates America's culture, and unabashedly populist. Many Evangelicals view America as God's chosen nation, thus sanctifying American culture, consumerism, and middle-class values. Kyle believes Evangelicals have served themselves well in consciously and deliberately adjusting their faith to popular culture. Yet he also thinks Evangelicals may have compromised themselves and their future in the process, so heavily borrowing from the popular culture that in many respects the Evangelical subculture has become secularism with a light gilding of Christianity. If so, he asks, can Evangelicalism survive its own popularity and reaffirm its religious origins, or will it assimilate and be absorbed into what was once known as the Great American Melting Pot of religions and cultures? Will the Gospel of the American dream ultimately engulf and destroy the Gospel of Evangelical success in America? This thoughtful and thought-provoking volume will interest anyone concerned with the modern-day success of the Evangelical movement in America and the aspirations and fate of its faithful.
Author: Rosemarie Schmidt
Author: Rosemarie Schmidt
Author: Denis J. Bekkering
Author: Steve Bruce
Author: Jonathan L. Walton
Author: Quentin J. Schultze
Author: Li Ma
Author: Frank Northen Magill
Author: P. Thomas
Author: Stanley I. Kutler
Author: Richard G. Kyle