Author: Roberto Farabone
Publisher:
ISBN: 9788870565577
Category : Computers
Languages : it
Pages : 400

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Book Description

Author: Roberto Farabone
Publisher:
ISBN: 9788870560596
Category :
Languages : it
Pages : 384

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Author:
Publisher:
ISBN:
Category : Information storage and retrieval systems
Languages : it
Pages : 1190

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Author: Gabe Zichermann
Publisher: John Wiley & Sons
ISBN: 0470562234
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

Author: Abdelmalek Sayad
Publisher: John Wiley & Sons
ISBN: 1509534040
Category : Social Science
Languages : en
Pages : 360

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Book Description
This book is a major contribution to our understanding of the condition of the immigrant and it will transform the reader’s understanding of the issues surrounding immigration. Sayad’s book will be widely used in courses on race, ethnicity, immigration and identity in sociology, anthropology, cultural studies, politics and geography. an outstanding and original work on the experience of immigration and the kind of suffering involved in living in a society and culture which is not one’s own; describes how immigrants are compelled, out of respect for themselves and the group that allowed them to leave their country of origin, to play down the suffering of emigration; Abdelmalek Sayad, was an Algerian scholar and close associate of the French sociologist Pierre Bourdieu - after Sayad’s death, Bourdieu undertook to assemble these writings for publication; this book will transform the reader’s understanding of the issues surrounding immigration.

Author: Oreste (Group of artists)
Publisher:
ISBN:
Category : Art
Languages : it
Pages : 260

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Book Description
Documentation of the project of the same title which was part of the exhibition dAPERTutto at the 48th Venice Biennale, 1999.

Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 112

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Author: Patrik Schumacher
Publisher: John Wiley & Sons
ISBN: 1118736168
Category : Architecture
Languages : en
Pages : 136

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Book Description
Parametricism is an avant-garde architecture and design movement that has been growing and maturing over the last 15 years, emerging as a remarkable global force. The tendency started in architecture but now encompasses all design disciplines, from urban design to fashion. In architecture, the style has an international following and is currently progressing beyond its experimental roots to make an impact on a broader scale, with practices like Zaha Hadid Architects (ZHA) winning and completing large-scale architectural projects worldwide. Parametricism implies that all elements and aspects of an architectural composition or product are parametrically malleable; and the style owes its original, unmistakable physiognomy to its unprecedented use of computational design tools and fabrication methods. All design parameters are conceived as variables that allow the design to vary and adapt to the diverse, complex and dynamic requirements of contemporary society. Although Parametricism has been talked about and hotly debated for a number of years, so far there has been no publication dedicated to Parametricism. The issue is guest-edited by Patrik Schumacher, partner at ZHA, and one of the world's most highly renowned advocates of Parametricism. Contributors: Philippe Block, Shajay Bhooshan, Mark Burry, Mario Carpo, Manuel DeLanda, John Frazer, Mark Foster Gage, Enriqueta Llabres and Eduardo Rico, Achim Menges, Theo Spyropoulos, Robert Stuart-Smith, Philip F Yuan. Featured architects and designers: Arup, Mark Fornes/THEVERYMANY, Zaha Hadid Architects (ZHA) and Ross Lovegrove.

Author:
Publisher:
ISBN:
Category : Drug abuse
Languages : en
Pages : 20

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Book Description
Accompanies the film: Community in quest. It analyzes a community trying to open communication between young and adults through the confrontation techniques of role playing, particularly in view to further dialogue in the area of drug abuse.

Author: Marcelo Maina
Publisher: Springer
ISBN: 9463001034
Category : Education
Languages : en
Pages : 245

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Book Description
We live in an era defined by a wealth of open and readily available information, and the accelerated evolution of social, mobile and creative technologies. The provision of knowledge, once a primary role of educators, is now devolved to an immense web of free and readily accessible sources. Consequently, educators need to redefine their role not just “from sage on the stage to guide on the side” but, as more and more voices insist, as “designers for learning”. The call for such a repositioning of educators is heard from leaders in the field of technology-enhanced learning (TEL) and resonates well with the growing culture of design-based research in Education. However, it is still struggling to find a foothold in educational practice. We contend that the root causes of this discrepancy are the lack of articulation of design practices and methods, along with a shortage of tools and representations to support such practices, a lack of a culture of teacher-as-designer among practitioners, and insufficient theoretical development. The Art and Science of Learning Design (ASLD) explores the frameworks, methods, and tools available for teachers, technologists and researchers interested in designing for learning Learning Design theories arising from findings of research are explored, drawing upon research and practitioner experiences. It then surveys current trends in the practices, methods, and methodologies of Learning Design. Highlighting the translation of theory into practice, this book showcases some of the latest tools that support the learning design process itself.