Technology Media Source PDF Download

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1250

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Author: Lucy Küng
Publisher: Bloomsbury Publishing
ISBN: 0857739964
Category : Language Arts & Disciplines
Languages : en
Pages : 113

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News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.

Author: Siegfried Zielinski
Publisher: MIT Press
ISBN: 026274032X
Category : Technology & Engineering
Languages : en
Pages : 391

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A quest to find something new by excavating the "deep time" of media's development—not by simply looking at new media's historic forerunners, but by connecting models, machines, technologies, and accidents that have until now remained separated. Deep Time of the Media takes us on an archaeological quest into the hidden layers of media development—dynamic moments of intense activity in media design and construction that have been largely ignored in the historical-media archaeological record. Siegfried Zielinski argues that the history of the media does not proceed predictably from primitive tools to complex machinery; in Deep Time of the Media, he illuminates turning points of media history—fractures in the predictable—that help us see the new in the old. Drawing on original source materials, Zielinski explores the technology of devices for hearing and seeing through two thousand years of cultural and technological history. He discovers the contributions of "dreamers and modelers" of media worlds, from the ancient Greek philosopher Empedocles and natural philosophers of the Renaissance and Baroque periods to Russian avant-gardists of the early twentieth century. "Media are spaces of action for constructed attempts to connect what is separated," Zielinski writes. He describes models and machines that make this connection: including a theater of mirrors in sixteenth-century Naples, an automaton for musical composition created by the seventeenth-century Jesuit Athanasius Kircher, and the eighteenth-century electrical tele-writing machine of Joseph Mazzolari, among others. Uncovering these moments in the media-archaeological record, Zielinski says, brings us into a new relationship with present-day moments; these discoveries in the "deep time" media history shed light on today's media landscape and may help us map our expedition to the media future.

Author: United States. Environmental Protection Agency
Publisher:
ISBN:
Category : Environmental protection
Languages : en
Pages : 222

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Author: Timothy Borchers
Publisher: Waveland Press
ISBN: 1478647809
Category : Language Arts & Disciplines
Languages : en
Pages : 471

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Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

Author: George Sylvie
Publisher: Routledge
ISBN: 1135594465
Category : Business & Economics
Languages : en
Pages : 427

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Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Author: Jan Wicks, LeBlanc
Publisher: Routledge
ISBN: 1135619581
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Author: David Dunbar
Publisher: Union Square + ORM
ISBN: 1588168557
Category : Social Science
Languages : en
Pages : 202

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Book Description
“9/11 conspiracy theorists beware: Popular Mechanics has popped your paranoid bubble world, using pointed facts and razor-sharp analysis.” —Austin Bay, national security columnist (Creators Syndicate) and coauthor of From Shield to Storm Decades after the World Trade Center disaster, rampant speculation abounds on what actually happened. Wild talk flourishes on the Internet, TV, and radio. Was the Pentagon really struck by a missile? Was the untimely death of Barry Jennings, who witnessed the collapse of Tower 7 and thought he heard “explosions,” actually an assassination? Not everyone is convinced the truth is out there. Once again, in this updated edition of the critically acclaimed Debunking 9/11 Myths, Popular Mechanics counters the conspiracy theorists with a dose of hard, cold facts. The magazine consulted more than 300 experts in fields like air traffic control, aviation, civil engineering, firefighting, and metallurgy, and then rigorously, meticulously, and scientifically analyzed the twenty-five most persistent 9/11 conspiracy theories. Each one was conclusively refuted with facts, not politics and rumors, including five new myths involving the collapse of 7 World Trade Center and four longstanding conjectures now considered in the context of new research. “A reliable and rational answer to the many fanciful conspiracy theories about 9/11 . . . What happened on 9/11 has been well established by the 9/11 Commission. What did not happen has now been clearly explained by Popular Mechanics.” —Richard A. Clarke, #1 New York Times-bestselling author of Against All Enemies “Do you have a friend who emails you the most recent documentary ‘proving’ that a missile impacted the Pentagon or that timed explosions brought down WTC-7? Buy him a copy of this book. He’ll thank you later.” —The Weekly Standard

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466672315
Category : Computers
Languages : en
Pages : 2050

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Book Description
The pervasiveness of and universal access to modern Information and Communication Technologies has enabled a popular new paradigm in the dissemination of information, art, and ideas. Now, instead of relying on a finite number of content providers to control the flow of information, users can generate and disseminate their own content for a wider audience. Open Source Technology: Concepts, Methodologies, Tools, and Applications investigates examples and methodologies in user-generated and freely-accessible content available through electronic and online media. With applications in education, government, entertainment, and more, the technologies explored in these volumes will provide a comprehensive reference for web designers, software developers, and practitioners in a wide variety of fields and disciplines.

Author: Brett Hutchins
Publisher: Routledge
ISBN: 113410801X
Category : Sports & Recreation
Languages : en
Pages : 305

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Book Description
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .