Product Innovation and Technology Strategy PDF Download

Author: Robert G. Cooper
Publisher: Stage-Gate International
ISBN: 1439252246
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.

Author: Dadwal, Sumesh Singh
Publisher: IGI Global
ISBN: 1799801330
Category : Business & Economics
Languages : en
Pages : 532

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Book Description
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Author: Adam E. M. Eltorai
Publisher: LWW
ISBN: 9781496384362
Category : Diffusion of innovations
Languages : en
Pages : 0

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Book Description
"Orthopaedic surgery remains one of the most consistently innovative areas in medicine and surgery, with a higher percentage of close relationships between surgeons and equipment companies than in other areas of surgery in which I've worked. It is vital and lucrative area. In 2015, the total value of U.S. industry shipments for the products covered by the North American Industry Classification System (NAICS) categories was worth $43 billion and, in recent years, has experienced approximately 1.5 percent annual growth. Written for clinicians, researchers, students, and entrepreneurs, this concise yet comprehensive review presents a clear process to identify, invent, and implement new technology solutions that aid in effective and safe practice in orthopedic surgery. Includes practical advice on how to scope and scale markets, develop ideas within institutions, create business plans, and identify business partners. Written by a team of medical, engineering, and business experts, including executives from the equipment industry.Reflects the medical device industry increased globalization and focus on value-conscious healthcare.Features stories of technological developments that have shaped modern orthopaedic surgery practice. Reviews and evaluates emerging technologies, including reasons for success, reasons for failure, and lessons that can be applied to new solutions"--

Author: Calestous Juma
Publisher: Oxford University Press
ISBN: 0190467037
Category : Business & Economics
Languages : en
Pages : 433

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Book Description
New technologies may be heralded as life-changing innovations or feared as risks to moral values, human health, and environmental safety. Anxieties surrounding technology are often heightened by perceptions that their benefits will accrue to small sections of society while the risks are more widely distributed. Innovation and Its Enemies identifies the tension between the need for innovation and the pressure to maintain continuity, social order and stability as one of today's biggest policy challenges. It looks at a number of historical examples, including coffee, electricity, margarine, farm mechanization, recorded music, transgenic crops and transgenic animals, to show how new technologies emerge, take root and create new institutional ecologies that favor their dominance in the marketplace.

Author: Scott D. Anthony
Publisher: Harvard Business Press
ISBN: 1422171728
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

Author: Melissa A. Schilling
Publisher: Irwin/McGraw-Hill
ISBN: 9780071289573
Category : New products
Languages : en
Pages : 318

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Book Description
This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book. 3. More extensive coverage of collaborative networks in Chapters 2 and 8, including graphs of the global technology collaboration network; richer explanations and examples for the network externality graphs in Chapter 4; and more in-depth coverage of modularity in both products and organizational forms in Chapter 10. Chapter 11 has also been expanded to include Failure Modes and Effects Analysis (FMEA) to ensure that students are familiar with the most widely used new product development tools. (Back of Book)

Author: Thomas D. Parsons
Publisher: Springer
ISBN: 3030026310
Category : Education
Languages : en
Pages : 231

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Book Description
As technology becomes increasingly integrated into our society, cultural expectations and needs are changing. Social understanding, family roles, organizational skills, and daily activities are all adapting to the demands of ever-present technology, causing changes in human brain, emotions, and behaviors. An understanding of the impact of technology upon our lives is essential if we are to adequately educate children for the future and plan for meaningful learning environments for them. Mind, Brain and Technology provides an overview of these changes from a wide variety of perspectives. Designed as a textbook for students in the fields and interdisciplinary areas of psychology, neuroscience, technology, computer science, and education, the book offers insights for researchers, professionals, educators, and anyone interested in learning more about the integration of mind, brain and technology in their lives. The book skilfully guides readers to explore alternatives, generate new ideas, and develop constructive plans both for their own lives and for future educational needs.

Author: Edward W. Marx
Publisher: CRC Press
ISBN: 1000903850
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization’s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless of its promise, innovation has been slow in healthcare. The second edition takes the critical lessons learned from the first edition, expands and refreshes the content as a result of changes in the industry and the world. For example, the pandemic really shifted things. Now providers are more ready and interested to innovate. In the past year alone, significant disruptors (such as access to digital health) have entered the provider space threatening the existence of many hospitals and practices. This has served as a giant wake-up call that healthcare has shifted. And finally, there is more emphasis today than before on the concept of patient and clinician experience. Perhaps hastened by the pandemic, the race is on for innovations that will help address clinician burnout while better engaging patients and families. Loaded with numerous case studies and stories of successful innovation projects, this book helps the reader understand how to leverage innovation to help fulfill the promise of healthcare information technology in enabling superior business and clinical outcomes.

Author: Patrick Hossay
Publisher: CRC Press
ISBN: 0429877293
Category : Technology & Engineering
Languages : en
Pages : 460

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Book Description
Automotive Innovation: The Science and Engineering behind Cutting-Edge Automotive Technology provides a survey of innovative automotive technologies in the auto industry. Automobiles are rapidly changing, and this text explores these trends. IC engines, transmissions, and chassis are being improved, and there are advances in digital control, manufacturing, and materials. New vehicles demonstrate improved performance, safety and efficiency factors; electric vehicles represent a green energy alternative, while sensor technologies and computer processors redefine the nature of driving. The text explores these changes, the engineering and science behind them, and directions for the future.

Author: Christian Terwiesch
Publisher: Harvard Business Press
ISBN: 1422133389
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.